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        "cardinality": null,
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      },
      {
        "tool": {
          "name": "Reveal vs. Headline Strategy",
          "slug": "reveal-vs-headline-strategy",
          "status": "active",
          "bestFor": "Use whenever a deck carries a single load-bearing thesis to a defined audience: headline when the audience is senior, time-poor, scanning, or already aligned with the thesis; reveal when the thesis is contrarian, the audience needs to feel the gap before accepting the bridge, or the deck is a single-pass in-room persuasion artefact. Skip for routine KPI updates, hypothesis-tree discovery decks, or reference material with no thesis.",
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          "version": 1,
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          "description": "The meta-decision at the deck-flow layer of whether to lead with the answer (headline / Minto / top-down) or earn the answer through a built arc (reveal / Sparkline / in medias res). Sequences whole sections by audience cognitive state, stakes, and thesis-direction.",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Designer",
        "layer": "loop",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-0d40-7758-be3c-faddfeeaa97f",
        "evidence": "Loop opens headline-first with the quantified answer",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Use whenever a deck carries a single load-bearing thesis to a defined audience: headline when the audience is senior, time-poor, scanning, or already aligned with the thesis; reveal when the thesis is contrarian, the audience needs to feel the gap before accepting the bridge, or the deck is a single-pass in-room persuasion artefact. Skip for routine KPI updates, hypothesis-tree discovery decks, or reference material with no thesis.",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:30.88016+00",
          "model": "claude-legacy",
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          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 2,
        "whyItWorks": "The two strategies optimise for genuinely different audience starting positions — headline for speed of agreement with neutral or sympathetic audiences, reveal for depth of agreement with sceptical or invested ones. Headlining a contrarian thesis triggers reactance; revealing to a transactional audience makes them scan ahead and lose the thread. Naming the choice up front prevents the hybrid that under-performs in both rooms.",
        "antipattern": "The hybrid that pleases nobody — previewing the answer on slide 2 and then attempting a reveal arc. Audience has the answer so the build feels stalled; the build is there so the answer feels under-defended. Adjacent failures: chronological deck labelled reveal, reveal climax on the final slide with no call to action, and headline deck without an SCQA opening.",
        "cardinality": null,
        "narrativePurpose": "Forces the loop-layer author to commit to a single shape — headline or reveal — before sequencing slides, so cadence, slide-one job, and call-to-action placement all flow from one named choice instead of drifting into a hybrid that pleases neither scanners nor sit-forward audiences."
      },
      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0d40-7758-be3d-2252d8be6c06",
        "evidence": "Strong / Strong / Strong parallel phrasing across pillars",
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        "confidence": 80,
        "extraction": {
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          "model": "claude-legacy",
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        "whyItWorks": null,
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      {
        "tool": {
          "name": "Tricolon",
          "slug": "tricolon",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a13d-7356-9038-da27abe565f8",
          "version": 1,
          "bodyDocId": null,
          "description": "Three parallel phrases of increasing length or intensity",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0d40-7758-be3d-25afd7b961bb",
        "evidence": "Three parallel pillar phrases with rising emphasis",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:30.88016+00",
          "model": "claude-legacy",
          "runId": null,
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        "pageNumber": 4,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0d40-7758-be3d-44c261ce8976",
        "evidence": "Accenture vs GDP / IT & Business Services / Investable Basket",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:30.88016+00",
          "model": "claude-legacy",
          "runId": null,
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        "pageNumber": 5,
        "whyItWorks": null,
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      {
        "tool": {
          "name": "Horizontal Logic",
          "slug": "horizontal-logic",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9a85-7199-aaa6-4314cd50dcfa",
          "version": 1,
          "bodyDocId": null,
          "description": "Logical grouping at the same level - items must relate coherently",
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          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0d40-7758-be3d-73285952081c",
        "evidence": "Ten sibling growth priorities listed at the same hierarchy level",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:30.88016+00",
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          "runId": null,
          "seconds": null,
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        "pageNumber": 7,
        "whyItWorks": null,
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        "cardinality": null,
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      {
        "tool": {
          "name": "Inductive Reasoning",
          "slug": "inductive-reasoning",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-99c6-705e-94cc-76a504c3da37",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping similar evidence to form a conclusion (Evidence → Pattern → Conclusion)",
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          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0d40-7758-be3d-6dbadd848fab",
        "evidence": "Ten priorities each cited as evidence of one growth pattern",
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        "priority": "Core",
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        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:30.88016+00",
          "model": "claude-legacy",
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        "pageNumber": 7,
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      {
        "tool": {
          "name": "Causal Chain",
          "slug": "causal-chain",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9e98-7269-907b-8cf727e9499d",
          "version": 1,
          "bodyDocId": null,
          "description": "Showing how one event leads to another in sequence",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0d40-7758-be3d-9e15d004b4a5",
        "evidence": "Investments → capabilities → margin/EPS chain set up here",
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        "whenToUse": null,
        "confidence": 65,
        "extraction": {
          "at": "2026-04-29 13:07:30.88016+00",
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        "pageNumber": 10,
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      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
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        "agent": "Architect",
        "layer": "loop",
        "agents": [
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        ],
        "matchId": "019dd95a-0d40-7758-be3d-e0cdd8162b66",
        "evidence": "Stakeholder value chunked across three templated slides p14-16",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:30.88016+00",
          "model": "claude-legacy",
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        "pageNumber": 14,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Parallel Structure",
          "slug": "parallel-structure",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153",
          "version": 1,
          "bodyDocId": null,
          "description": "Using similar grammatical structure for related ideas",
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          "categoryName": "Loop",
          "categorySlug": "loop"
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        "agent": "Architect",
        "layer": "loop",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0d40-7758-be3d-e63e4cae3f76",
        "evidence": "p14-16 use identical title and template across three dimensions",
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        "confidence": 75,
        "extraction": {
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          "model": "claude-legacy",
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        "pageNumber": 14,
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      },
      {
        "tool": {
          "name": "Peak-End Rule",
          "slug": "peak-end-rule",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-aa9c-728e-a15f-fa4c13a4aa78",
          "version": 1,
          "bodyDocId": null,
          "description": "Experiences judged primarily by their peak moment and ending",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0d40-7758-be3e-0a8f6ca7820b",
        "evidence": "Ends on raised guidance — strongest possible note",
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        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:30.88016+00",
          "model": "claude-legacy",
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        "pageNumber": 17,
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      },
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "66028faf-166c-44b9-bce4-1233dc0f9707",
        "evidence": "title/headline: Accenture Investor & Analyst Conference",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:03:09.391314+00",
          "model": "or:meta-llama/llama-4-scout",
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        "pageNumber": 1,
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      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0d40-7758-be3c-e895957c2a88",
        "evidence": "Title states insight: 'Delivering shareholder value at scale'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
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          "model": "claude-legacy",
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        "pageNumber": 2,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
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        "layer": "slide",
        "agents": [
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        "matchId": "c41e80af-f34d-4225-87b0-4c5514cf72e3",
        "evidence": "title/action-title: Delivering shareholder value at scale",
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        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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        "extraction": {
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        "pageNumber": 2,
        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
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      {
        "tool": {
          "name": "Concrete Language",
          "slug": "concrete-language",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-bcd4-7398-9723-6aa72346170b",
          "version": 1,
          "bodyDocId": null,
          "description": "Using specific sensory details instead of abstract terms",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0d40-7758-be3c-ef4c8d4c2d30",
        "evidence": "Quantified delta: $18B revenue and $3.25 EPS step-up",
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        "confidence": 90,
        "extraction": {
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          "model": "claude-legacy",
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      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
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          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
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          "description": "Order of perception through Size > Color > Position > Weight > Space",
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          "categoryName": "Slide",
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        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-0d40-7758-be3c-f6a0bf807ba9",
        "evidence": "Big-number table, headline column emphasized",
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        "confidence": 75,
        "extraction": {
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      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
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          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-0d40-7758-be3c-f120eced5def",
        "evidence": "Illustrative Step-Up column highlighted in lavender boxes",
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        "extraction": {
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      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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      "Insert a Complication slide early (around p.4) naming the macro/demand headwind Accenture is outpacing, so the benchmark on p.5 earns its weight",
      "Rewrite the closer (p.17) as a specific forward commitment tied to the 24-26% figure already on the slide, instead of the generic 'Continued Strong Momentum'",
      "Add 2-3 lightweight section dividers to declare the pillars (Growth Model | Investment & Margin | Capital & 360 Value) so the structure is visible, not inferred"
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      "Closes on 'Continued Strong Momentum' (p.17) -- a mood, not a commitment; no CTA, no forward ask, no memorable line",
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    "titleQualityCritique": "Strong declarative titles dominate the middle (p.11 'Significant step up in P&L investments at scale while delivering modest margin expansion and strong EPS growth'; p.6 'Our Next Generation Growth Model changed our services to put digital everywhere'), but the closing block collapses into topic labels ('Highlights of Strategic Growth Priorities' p.8, three-peat 'Highlights of our 360 value...' p.14-16, 'Continued Strong Momentum' p.17)."
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