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          "evidence": "Italic subtitle states the insight: '$1.3T value... if it embraces digitalization'",
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          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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          "evidence": "Whole exec summary distilled to a single dollar headline",
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            "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
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