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          "name": "Action Titles",
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        "evidence": "'High Tech connected portfolio trailblazer' (JCI)",
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        "extraction": {
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        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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      {
        "tool": {
          "name": "Authority Bias",
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          "canonId": "019dd956-c38d-70b9-a284-b2b479763356",
          "version": 1,
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          "description": "Expert opinions are weighted more heavily - cite credible sources",
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        "agents": [
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          "Storyteller"
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        "evidence": "Cites JCI $47B figure to borrow authority",
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          "description": "If you can make it there, you can make it anywhere - using flagship example",
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        "evidence": "JCI 'thermostat titan to sustainability leader' flagship",
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      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
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        "evidence": "'The High Tech company of the future will harness digital enablers...'",
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        "confidence": 90,
        "extraction": {
          "at": "2026-04-29 13:07:31.544884+00",
          "model": "claude-legacy",
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "evidence": "High Tech organizations are well-positioned to capitalize on the growing market opportunity for digital disruptors if they are willing to reimagine their product offerings",
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        "priority": "Core",
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      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
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          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
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          "categoryName": "Slide",
          "categorySlug": "slide"
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "evidence": "Dense slide uses headers/sub-points to order reading",
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      {
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          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
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        "evidence": "$251B figure highlighted as the headline opportunity",
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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
          "version": 1,
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          "description": "Choosing the right chart type for your data and message",
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          "categoryName": "Slide",
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "evidence": "Survey-percentage visual ranking of digital enablers",
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          "canonId": "019dd956-ddaa-77f9-890c-a1cf082c5ccd",
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          "description": "Showing others have done something, especially similar others",
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        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        "evidence": "C-Suite ranking of priorities used as validation",
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        "extraction": {
          "at": "2026-04-29 13:07:31.544884+00",
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      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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        "layer": "slide",
        "agents": [
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        "evidence": "'High Tech companies are five steps away from reimagining their portfolios...'",
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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      },
      {
        "tool": {
          "name": "Visual Hierarchy",
          "slug": "visual-hierarchy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b2ca-706b-937f-e52441086fd7",
          "version": 1,
          "bodyDocId": null,
          "description": "Order of perception through Size > Color > Position > Weight > Space",
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          "categoryName": "Slide",
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        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0fd4-7109-906b-fb368d537799",
        "evidence": "Hub-and-spoke with central 'Reinvent the portfolio'",
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        "extraction": {
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      {
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          "slug": "action-titles",
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        "evidence": "Divider callout previews 'modernize the core' thesis",
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      },
      {
        "tool": {
          "name": "Section divider",
          "slug": "section-divider",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
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          "description": "A transitional slide marking the start of a new section.",
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        "agent": null,
        "layer": "slide",
        "agents": null,
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        "evidence": "High Tech players power the modern economy, but many have yet to modernize their own enterprise",
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          "evidence": "'The High Tech company of the future will harness digital enablers...'",
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          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 90,
          "extraction": {
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          "pageNumber": 17,
          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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        {
          "tool": {
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          "evidence": "High Tech organizations are well-positioned to capitalize on the growing market opportunity for digital disruptors if they are willing to reimagine their product offerings",
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          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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        {
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            "name": "Von Restorff Effect",
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            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
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            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
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          "evidence": "$251B figure highlighted as the headline opportunity",
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            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
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          "evidence": "JCI trailblazer (p.16) → digital enablers (p.17) → leader priorities (p.18) → 5 steps (p.19)",
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