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          "familyLabel": null,
          "categoryName": "Vision",
          "categorySlug": "vision"
        },
        "matchId": "019dd95a-07fe-70ce-8d3b-4c86b2b1615a",
        "evidence": "Section explains belief: 'Reinvention is THE strategy', wheel as why-how-what",
        "position": 5,
        "objective": "Articulate the why of TER as a deliberate strategy",
        "confidence": 60,
        "extraction": {
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          "model": "claude-legacy",
          "runId": null,
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        }
      },
      {
        "to": 33,
        "from": 30,
        "loop": {
          "name": "21_before_after",
          "slug": "21-before-after",
          "status": "active",
          "bestFor": "Product demos, process improvements, ROI justification",
          "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
          "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison",
          "familyLabel": null,
          "categoryName": "Comparison",
          "categorySlug": "comparison"
        },
        "matchId": "019dd95a-07fe-70ce-8d3b-53bf13fd292d",
        "evidence": "13x gap on tech-enabled execution; 39% vs 21% vs 3% comparison",
        "position": 6,
        "objective": "Quantify the digital-core delta (Reinventor vs others)",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
          "runId": null,
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        }
      },
      {
        "to": 36,
        "from": 34,
        "loop": {
          "name": "12_myth_buster",
          "slug": "12-myth-buster",
          "status": "active",
          "bestFor": "Rebranding, changing market perception, correcting false assumptions",
          "canonId": "019dd956-6aac-748b-b08d-f2b9c3727326",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth",
          "description": "Address a common misconception head-on to clear the room for a new truth",
          "familyLabel": null,
          "categoryName": "Persuasion",
          "categorySlug": "persuasion"
        },
        "matchId": "019dd95a-07fe-70ce-8d3b-57c45b86a197",
        "evidence": "Action title 'Best practice is falling out of favor — but not for all'",
        "position": 7,
        "objective": "Reject benchmarking orthodoxy; aim beyond best practice",
        "confidence": 80,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
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        }
      },
      {
        "to": 40,
        "from": 37,
        "loop": {
          "name": "10_iceberg",
          "slug": "10-iceberg",
          "status": "active",
          "bestFor": "Consulting, complex problem solving, organizational change",
          "canonId": "019dd956-69f4-738c-852a-643798da0899",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
          "description": "Reveal that the visible problem is merely a symptom of a deeper root cause",
          "familyLabel": null,
          "categoryName": "Analysis",
          "categorySlug": "analysis"
        },
        "matchId": "019dd95a-07fe-70ce-8d3b-5a0fe2990a01",
        "evidence": "Section title 'Human factors pose biggest barriers' + TQ remedy",
        "position": 8,
        "objective": "Surface human/talent factors as the hidden root cause of failure",
        "confidence": 70,
        "extraction": {
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          "model": "claude-legacy",
          "runId": null,
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        }
      },
      {
        "to": 44,
        "from": 41,
        "loop": {
          "name": "26_ripple_effect",
          "slug": "26-ripple-effect",
          "status": "active",
          "bestFor": "Change management, scaling initiatives, demonstrating broad value",
          "canonId": "019dd956-7075-7564-a134-cbde706dcfe0",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact",
          "description": "Show how impact spreads from individual to team to organization to market",
          "familyLabel": null,
          "categoryName": "Causation",
          "categorySlug": "causation"
        },
        "matchId": "019dd95a-07fe-70ce-8d3b-5fc9d77bee01",
        "evidence": "End-to-end value-chain wheel + 99% expect interconnectedness to grow",
        "position": 9,
        "objective": "Show boundaryless reinvention rippling across the value chain",
        "confidence": 75,
        "extraction": {
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          "model": "claude-legacy",
          "runId": null,
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        }
      },
      {
        "to": 48,
        "from": 45,
        "loop": {
          "name": "13_domino_effect",
          "slug": "13-domino-effect",
          "status": "active",
          "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
          "canonId": "019dd956-6b0a-74a4-9ebb-77e5dc8152aa",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
          "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes",
          "familyLabel": null,
          "categoryName": "Causation",
          "categorySlug": "causation"
        },
        "matchId": "019dd95a-07fe-70ce-8d3b-637136d02c81",
        "evidence": "Continuous reinvention triggers partner leverage (69%, +30pp delta)",
        "position": 10,
        "objective": "Continuous + ecosystem partners as a virtuous chain",
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
          "runId": null,
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        }
      },
      {
        "to": 54,
        "from": 50,
        "loop": {
          "name": "31_waterfall_value",
          "slug": "31-waterfall-value",
          "status": "active",
          "bestFor": "Financial analysis, value bridges, variance explanations",
          "canonId": "019dd956-7282-712b-bae5-6daca6b5a1d3",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Total -> Driver 1 Impact -> Driver 2 Impact -> Driver 3 Impact -> The Remainder",
          "description": "Break down a big number into its component drivers to show where value is created or lost",
          "familyLabel": null,
          "categoryName": "Consulting Framework",
          "categorySlug": "consulting-framework"
        },
        "matchId": "019dd95a-07fe-70ce-8d3b-64ebd440b156",
        "evidence": "Successive proof: 8x success, 4.5x dynamic premium, 6.6x speed, +32% non-financial",
        "position": 11,
        "objective": "Stack the value bridge of TER outcomes (financial + 360°)",
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:29.547081+00",
          "model": "claude-legacy",
          "runId": null,
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        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Audience Segmentation",
          "slug": "audience-segmentation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8079-7046-8e6b-ecdf1bf15590",
          "version": 1,
          "bodyDocId": null,
          "description": "Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
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        "matchId": "019dd95a-0f08-73d3-9888-0f0a4aba83f0",
        "evidence": "Segments readers into Reinventor / Transformer / Optimizer",
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        "confidence": 70,
        "extraction": {
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      {
        "tool": {
          "name": "The Rule of Three",
          "slug": "the-rule-of-three",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33",
          "version": 1,
          "bodyDocId": null,
          "description": "Ideas presented in threes are more memorable and satisfying",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9888-22aea44e07bf",
        "evidence": "Three columns: The Macro / Technology / Post-Pandemic Transformation",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 80,
        "extraction": {
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          "model": "claude-legacy",
          "runId": null,
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        "pageNumber": 8,
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      {
        "tool": {
          "name": "Scarcity",
          "slug": "scarcity",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9610-7038-a580-6ef34d95f742",
          "version": 1,
          "bodyDocId": null,
          "description": "Limited availability increases perceived value - time limits and exclusivity",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9888-2d0a1ccad48f",
        "evidence": "Frames Reinventors as small elite ('only 8%')",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
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        "pageNumber": 9,
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      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "version": 1,
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9888-35b46ea812fe",
        "evidence": "Single sentence definition + 'new performance frontier' stake",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 70,
        "extraction": {
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          "model": "claude-legacy",
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          "promptVersion": null
        },
        "pageNumber": 10,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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        "tool": {
          "name": "Governing Thought",
          "slug": "governing-thought",
          "status": "active",
          "bestFor": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
          "canonId": "019dd956-8286-760e-8638-77558a0d71ba",
          "version": 1,
          "bodyDocId": "06f7d5a5-daab-44c1-9d67-63c52ba03962",
          "description": "The single declarative sentence at the apex of a Minto pyramid that summarises and is supported by everything beneath it — the answer the deck exists to defend.",
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          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0f08-73d3-9888-3973527122ce",
        "evidence": "TER as the governing thought unifying remainder of deck",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "When the deck makes a recommendation, decision, or argues a position; when defining the top of a pyramid before structuring supports; when an SCQA opening needs an Answer; when stripping topic-style titles in favour of action titles.",
        "confidence": 65,
        "extraction": {
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          "model": "claude-legacy",
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        },
        "pageNumber": 10,
        "whyItWorks": "Forces the writer to commit to a position before structuring the case — exposes muddled thinking that hides safely inside topic-style headings. Gives busy readers the answer in the first cognitive beat and enables progressive disclosure of the supporting case.",
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        "cardinality": null,
        "narrativePurpose": "Anchor the document in one defensible claim with a working verb, so the audience knows the answer before they read the proof and the entire structure ladders up to it."
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      {
        "tool": {
          "name": "Curiosity Gap",
          "slug": "curiosity-gap",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
          "version": 1,
          "bodyDocId": null,
          "description": "People seek missing information - create open questions that demand resolution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9888-4387194e41ad",
        "evidence": "Four open question categories ('how would you assess…?')",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
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          "model": "claude-legacy",
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        "pageNumber": 12,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Social Proof",
          "slug": "social-proof",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-990d-7620-82b3-6dd286f34568",
          "version": 1,
          "bodyDocId": null,
          "description": "People adapt behavior based on what others do - show adoption and testimonials",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9888-6036b3c532db",
        "evidence": "Peer behaviour data justifying urgency",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
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        },
        "pageNumber": 17,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Fishbone Diagram (Ishikawa)",
          "slug": "fishbone-diagram-ishikawa",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8493-74d8-a45d-60686f00896e",
          "version": 1,
          "bodyDocId": null,
          "description": "Categorizing potential causes of a problem visually",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0f08-73d3-9888-d3be39a2c2f1",
        "evidence": "Categorises the human-factor barriers diagnosis",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
          "runId": null,
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        "pageNumber": 38,
        "whyItWorks": null,
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      },
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        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9889-3b501c87e483",
        "evidence": "'All companies will need to adopt TER…' restates governing thought",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 55,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Curiosity Gap",
          "slug": "curiosity-gap",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
          "version": 1,
          "bodyDocId": null,
          "description": "People seek missing information - create open questions that demand resolution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9889-355c1b4479e2",
        "evidence": "Open questions across Ambition, Digital Core, Talent, Initiatives",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 55,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Information Gap Theory",
          "slug": "information-gap-theory",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a856-765e-88bc-f703bdfec762",
          "version": 1,
          "bodyDocId": null,
          "description": "Curiosity arises from gap between what we know and want to know",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
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          "description": "People adopt beliefs proportionally to how many others hold them - show momentum",
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          "description": "Connecting to audience feelings rather than just logic",
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        "evidence": "1. An infrastructure and security layer: A modern, cloud-based IT foundation that is automated, agile and secure by design.",
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          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
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          "description": "Adding explanatory labels to highlight key data points",
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          "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae",
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          "description": "Choosing the right chart type for your data and message",
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        "matchId": "94bac927-a144-4c6f-a4a3-140dcabb9ac3",
        "evidence": "chart/bar-grouped: Do you plan to increase your investment in the following technologies over the next year?",
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        "evidence": "The potential for reinvention is immense. We estimate, on average, that 76% of a US worker's tasks could be reinvented by combining new technologies and new ways of working",
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        "evidence": "Specific 'US worker tasks' framing",
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        "evidence": "'Increasing potential for augmentation' arrow annotation",
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          "canonId": "019dd956-b49e-7453-ab01-b60f338eeda1",
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          "description": "Remove decorative elements that don't convey data: 3D effects, shadows, unnecessary gridlines",
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        "evidence": "chart/bar-stacked: Share of US worker's tasks that could be reinvented by technology augmentation or automation, by industry",
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          "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3",
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          "description": "Using color for emphasis, categories, sentiment, and hierarchy",
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        "agent": "Designer",
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        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:02:49.401776+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
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        },
        "pageNumber": 51,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      },
      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "canonId": "019dd956-7dd1-74d7-9866-ffdef19ecfbf",
          "version": 1,
          "bodyDocId": "c30d7484-69e0-4e21-82cf-20fa0966869e",
          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "9d38f645-d87c-4548-a349-1da0d4541767",
        "evidence": "A “dynamic” approach makes the most difference. Adopting a philosophy of continuous reinvention, in which companies keep redefining what is possible, is 4.5x more important than any of the other features of Total Enterprise Reinvention in boosting the probability",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:02:49.441179+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 51,
        "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
        "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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        "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
          "version": 1,
          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
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        "evidence": "Title 'A dynamic approach makes the most difference'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 60,
        "extraction": {
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          "model": "claude-legacy",
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          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 51,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
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        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
          "version": 1,
          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-0f08-73d3-9889-13ab85679d46",
        "evidence": "Big '4.5x' standout multiple on dynamic premium",
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        "priority": null,
        "whenToUse": null,
        "confidence": 75,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
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        },
        "pageNumber": 51,
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      {
        "tool": {
          "name": "Annotation",
          "slug": "annotation",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-0f08-73d3-9889-1f6500f4d54c",
        "evidence": "Time-period proportions annotated on data table",
        "pageRefs": null,
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        "whenToUse": null,
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
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        },
        "pageNumber": 52,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "a5a5e8d6-7e55-4d33-a931-9e1bea3f16eb",
        "evidence": "Stacked bar chart showing financial value delivery within 6 months and 7-12 months for Total Enterprise Reinventors, Transformers, and Optimizers",
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        "priority": "Core",
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        "confidence": 0.7,
        "extraction": {
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          "model": "or:meta-llama/llama-4-scout",
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        },
        "pageNumber": 52,
        "whyItWorks": null,
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      },
      {
        "tool": {
          "name": "Von Restorff Effect",
          "slug": "von-restorff-effect",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
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          "bodyDocId": null,
          "description": "Items that stand out are noticed and remembered - make key points visually distinct",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
          "Designer"
        ],
        "matchId": "019dd95a-0f08-73d3-9889-19c269920108",
        "evidence": "'6.6x' standout multiple",
        "pageRefs": null,
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        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
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        "whyItWorks": null,
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      {
        "tool": {
          "name": "Audience Persona",
          "slug": "audience-persona",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-7fe3-74e9-88b8-be0bea34f219",
          "version": 1,
          "bodyDocId": null,
          "description": "Detailed fictional profile of typical audience member including goals, frustrations, and context",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "f58de929-5922-44ca-8a42-9ab27bdd95a5",
        "evidence": "Seventy-six percent of companies that pursue Total Enterprise Reinvention say setting non-financial targets is very important, compared with 32% for Transformers and only 10% of Optimizers",
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        "whenToUse": null,
        "confidence": 0.6,
        "extraction": {
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          "model": "or:meta-llama/llama-4-scout",
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        },
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        "whyItWorks": null,
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        "cardinality": null,
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      },
      {
        "tool": {
          "name": "Core Message Extraction",
          "slug": "core-message-extraction",
          "status": "active",
          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
          "canonId": "019dd956-bc71-707d-8867-1b2e810175cf",
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          "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6",
          "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
          "Architect"
        ],
        "matchId": "019dd95a-0f08-73d3-9889-25b79b692179",
        "evidence": "'Value Reinventors generate is far more than financial'",
        "pageRefs": null,
        "priority": null,
        "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
        "confidence": 60,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
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          "promptVersion": null
        },
        "pageNumber": 53,
        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
        "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.",
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        "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
      },
      {
        "tool": {
          "name": "Metaphor & Analogy",
          "slug": "metaphor-analogy",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-adea-7729-bca1-70810d6238a9",
          "version": 1,
          "bodyDocId": null,
          "description": "Making abstract concepts concrete through familiar comparisons",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9889-225ab4341d27",
        "evidence": "'360°' as metaphor for full stakeholder value",
        "pageRefs": null,
        "priority": "Core",
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        "confidence": 70,
        "extraction": {
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      },
      {
        "tool": {
          "name": "2x2 matrix",
          "slug": "matrix-2x2",
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          "bestFor": null,
          "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8",
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          "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.",
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        },
        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "03e7ccb7-efc4-4b27-ae48-dca6896b8b99",
        "evidence": "Indexed scores on non-financial measures of performance",
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        "confidence": 0.8,
        "extraction": {
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        "cardinality": "common",
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      {
        "tool": {
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          "slug": "annotation",
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          "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c",
          "version": 1,
          "bodyDocId": null,
          "description": "Adding explanatory labels to highlight key data points",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9889-2f9017d454a5",
        "evidence": "+32% deltas annotated per dimension",
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        "extraction": {
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        "pageNumber": 54,
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      {
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          "canonId": "019dd956-b3db-7239-aa95-d24b7cdc29e4",
          "version": 1,
          "bodyDocId": null,
          "description": "Word-sized graphics embedded in text for data density",
          "familyLabel": null,
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Designer",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-0f08-73d3-9889-2a8e21979f31",
        "evidence": "Compact bar comparisons across non-financial dimensions",
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        "extraction": {
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      {
        "tool": {
          "name": "Closing Techniques",
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          "bestFor": null,
          "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51",
          "version": 1,
          "bodyDocId": null,
          "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9889-322465e2ecd1",
        "evidence": "Closing CTA via four-domain reflective questions",
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        "confidence": 80,
        "extraction": {
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      {
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          "name": "Problem Statement Canvas",
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          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
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          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
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          "categoryName": "Block",
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        "layer": "slide",
        "agents": [
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        "evidence": "Here are four categories of questions to help shape a path forward",
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        "extraction": {
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      {
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          "slug": "list-presentation",
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          "canonId": "019dd9e1-4ef7-777d-ba68-9074c2b3bcf1",
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          "description": "Bulleted, numbered, or checklist enumerations.",
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        },
        "agent": null,
        "layer": "slide",
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        "matchId": "26cb74c7-c27b-4a64-a108-ada33ba7818f",
        "evidence": "We compared the success of transformation programs, both in terms of 360° value impact and enabling factors, across these three groups",
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        "extraction": {
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        "cardinality": "common",
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    ],
    "frameworks": [
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        "evidence": "Explicitly named three-tier classification of companies",
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        "confidence": 75,
        "extraction": {
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        },
        "pageNumber": 5,
        "frameworkName": "Reinventor / Transformer / Optimizer Maturity Model"
      },
      {
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      "Replace running-header titles on pp.7/28/35 with the actual insight of each page (e.g., p.7 → 'The Leader-Laggard gap has widened from 2x to 5x revenue growth')",
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      "Several title slides are topic labels rather than insights (p.8 'The new imperative', p.13 same divider, p.31 'Technology is foundational', p.42 overlong descriptive title)",
      "Repeated use of the generic running-header title 'Total Enterprise Reinvention | The strategy that leads to a new performance frontier' on content pages (pp.7, 28, 35, 61) wastes prime title real estate",
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            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
            "familyLabel": null,
            "categoryName": "Block",
            "categorySlug": "block"
          },
          "agent": "Storyteller",
          "layer": "slide",
          "agents": [
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          "evidence": "A “dynamic” approach makes the most difference. Adopting a philosophy of continuous reinvention, in which companies keep redefining what is possible, is 4.5x more important than any of the other features of Total Enterprise Reinvention in boosting the probability",
          "pageRefs": null,
          "priority": "Core",
          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
          "confidence": 0.6,
          "extraction": {
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          "pageNumber": 51,
          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
          "antipattern": "A topic dressed as a thesis ('Sustainability Roadmap 2026'), a stake attached to the speaker rather than the audience, two ideas spliced with 'and', abstract verbs (leverage / unlock / empower) that survive deletion, or writing the Big Idea after the deck is already built so the slides don't actually defend it.",
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          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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        {
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            "name": "Core Message Extraction",
            "slug": "core-message-extraction",
            "status": "active",
            "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
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            "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.",
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          "evidence": "Title 'A dynamic approach makes the most difference'",
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          "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
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          "extraction": {
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          "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
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          "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest."
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        {
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            "canonId": "019dd956-beab-73d8-9f62-30d0332e926e",
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            "description": "Items that stand out are noticed and remembered - make key points visually distinct",
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          "layer": "slide",
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          "evidence": "Big '4.5x' standout multiple on dynamic premium",
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            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
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