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          "bestFor": "Change management, scaling initiatives, demonstrating broad value",
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          "version": 1,
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          "structure": "Individual Impact -> Team Impact -> Organizational Impact -> Market/Industry Impact",
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          "categoryName": "Causation",
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        "evidence": "Actions move from internal analysis (p20) to category planning (p21) to control tower (p22) to suppliers (p23) to sector collaboration (p24).",
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      {
        "tool": {
          "name": "Big Idea Formula",
          "slug": "big-idea-formula",
          "status": "active",
          "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
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        "evidence": "Cover compresses POV (Scope 3 unknown) + stake (extraordinary value) into one line.",
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        "priority": "Core",
        "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "model": "claude-legacy",
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      {
        "tool": {
          "name": "Curiosity Gap",
          "slug": "curiosity-gap",
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          "bestFor": null,
          "canonId": "019dd956-9703-74ef-8b85-96dfd8525025",
          "version": 1,
          "bodyDocId": null,
          "description": "People seek missing information - create open questions that demand resolution",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
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        "evidence": "Cover question creates a knowledge gap that the deck must resolve.",
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        "confidence": 80,
        "extraction": {
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          "canonId": "019dd956-7bcb-763f-bdf6-1dfedf3bd36c",
          "version": 1,
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          "description": "Situation, Complication, Question, Answer - structured problem framing",
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          "categoryName": "Block",
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        "layer": "block",
        "agents": [
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        "evidence": "Foreword opens the Situation/Complication frame for the rest of the report.",
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        "confidence": 72,
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      {
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          "name": "Problem Statement Canvas",
          "slug": "problem-statement-canvas",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18",
          "version": 1,
          "bodyDocId": null,
          "description": "Structured definition of the problem: What? Who? Where? When? Scale?",
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          "categoryName": "Block",
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        },
        "agent": "Architect",
        "layer": "block",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9887-144e5e6ca801",
        "evidence": "Defines who/what/scope of the problem and frames Scopes 1/2/3.",
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        "confidence": 65,
        "extraction": {
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          "model": "claude-legacy",
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        "pageNumber": 4,
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      {
        "tool": {
          "name": "Three Pillars",
          "slug": "three-pillars",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-81ef-7455-a365-b234d95a6bbb",
          "version": 1,
          "bodyDocId": null,
          "description": "Three major supporting arguments that are MECE and address key concerns",
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          "categoryName": "Block",
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        "agent": "Architect",
        "layer": "block",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9887-30ef7c3744ff",
        "evidence": "Sets up the three-insight backbone visible in tabs from p8 onward.",
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        "confidence": 75,
        "extraction": {
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          "model": "claude-legacy",
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      },
      {
        "tool": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-motivated-sequence",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-8758-700f-83cf-d260a54ad24f",
          "version": 1,
          "bodyDocId": null,
          "description": "Five-step persuasion: Attention, Need, Satisfaction, Visualization, Action",
          "familyLabel": null,
          "categoryName": "Block",
          "categorySlug": "block"
        },
        "agent": "Storyteller",
        "layer": "block",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9887-bd2823e42802",
        "evidence": "Transitions audience from Need (visibility) to Satisfaction (5 actions) and Action.",
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        "priority": null,
        "whenToUse": null,
        "confidence": 60,
        "extraction": {
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          "model": "claude-legacy",
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        "pageNumber": 19,
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      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9887-06416abf60d9",
        "evidence": "Loop opens with what-companies-think vs what-is-true contrast.",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": null,
        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
          "model": "claude-legacy",
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      },
      {
        "tool": {
          "name": "Data Story Arc",
          "slug": "data-story-arc",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
          "version": 1,
          "bodyDocId": null,
          "description": "Context → Conflict → Insight → Implication structure for data narratives",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9887-37138f96a58f",
        "evidence": "Iceberg loop opens with context and conflict (Accenture data model finds hidden hot spots).",
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        "confidence": 68,
        "extraction": {
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      },
      {
        "tool": {
          "name": "Aha! Moment",
          "slug": "aha-moment",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-a5b5-7763-820e-b299c5f27a32",
          "version": 1,
          "bodyDocId": null,
          "description": "The moment when the audience realizes the value - design for insight revelation",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9887-6efcee0ce612",
        "evidence": "Loop opens with the question that the next two pages reveal.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 72,
        "extraction": {
          "at": "2026-04-29 13:07:31.336924+00",
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      },
      {
        "tool": {
          "name": "Contrast Pairs",
          "slug": "contrast-pairs",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
          "version": 1,
          "bodyDocId": null,
          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9887-945e78d0699e",
        "evidence": "Loop opens with BRIC vs EU geographic contrast pair.",
        "pageRefs": null,
        "priority": "Core",
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        "confidence": 72,
        "extraction": {
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      },
      {
        "tool": {
          "name": "Chunking",
          "slug": "chunking",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-abab-72ce-b64c-2924cc83cf39",
          "version": 1,
          "bodyDocId": null,
          "description": "Information grouped into chunks is remembered better - structure content in digestible units",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Architect",
        "layer": "loop",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9887-c035ef641a69",
        "evidence": "Five actions chunked into individually digestible slides starting here.",
        "pageRefs": null,
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        "confidence": 75,
        "extraction": {
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      },
      {
        "tool": {
          "name": "Peak-End Rule",
          "slug": "peak-end-rule",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-aa9c-728e-a15f-fa4c13a4aa78",
          "version": 1,
          "bodyDocId": null,
          "description": "Experiences judged primarily by their peak moment and ending",
          "familyLabel": null,
          "categoryName": "Loop",
          "categorySlug": "loop"
        },
        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
          "Storyteller"
        ],
        "matchId": "019dd95a-0f08-73d3-9888-00e8cdc2253b",
        "evidence": "Final emotional peak engineered with hero typography on gradient.",
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        "confidence": 65,
        "extraction": {
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      },
      {
        "tool": {
          "name": "Action Titles",
          "slug": "action-titles",
          "status": "active",
          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "version": 1,
          "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9886-e93732f8e29c",
        "evidence": "Title states a provocation, not a topic: 'Think again.'",
        "pageRefs": null,
        "priority": "Core",
        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
        "confidence": 85,
        "extraction": {
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        },
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        "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
        "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.",
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        "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
      },
      {
        "tool": {
          "name": "Opening Hooks",
          "slug": "opening-hooks",
          "status": "active",
          "bestFor": null,
          "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186",
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          "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
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          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "Storyteller",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9886-ec017c7e5ca2",
        "evidence": "Provocative-question hook 'Thought you knew...?' on cover.",
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        "confidence": 88,
        "extraction": {
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      {
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          "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7",
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          "description": "A transitional slide marking the start of a new section.",
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        "agent": null,
        "layer": "slide",
        "agents": null,
        "matchId": "d88acce7-63a4-4e28-a864-468c4c467cfb",
        "evidence": "The slide serves as a clear divider between sections, indicated by its type and title.",
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        "confidence": 0.8,
        "extraction": {
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          "model": "or:meta-llama/llama-4-scout",
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      {
        "tool": {
          "name": "Action Titles",
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          "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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          "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        ],
        "matchId": "019dd95a-0f08-73d3-9886-fbdf51a93aec",
        "evidence": "Foreword pull-quote acts as insight headline: 'don't know where to find them.'",
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        "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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        "extraction": {
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              "evidence": "Foreword pull-quote acts as insight headline: 'don't know where to find them.'",
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              "evidence": "Foreword opens the Situation/Complication frame for the rest of the report.",
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              "evidence": "Purple title pops against black body to signal the verdict.",
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              "evidence": "Callout asserts 'critical because it can bring value beyond emissions.'",
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              "slug": "so-what-test",
              "layer": "Slide",
              "evidence": "Callout answers 'so what?' — value beyond emissions.",
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              "evidence": "Section divider uses scale and isolation to signal new section.",
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              "layer": "Slide",
              "evidence": "Sparse divider relies on negative space.",
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              "evidence": "'n-tier visibility' and 'hot spots' name the methodology concretely.",
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              "slug": "data-story-arc",
              "layer": "Loop",
              "evidence": "Iceberg loop opens with context and conflict (Accenture data model finds hidden hot spots).",
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              "evidence": "All four quadrants are labelled ('National & complex', 'International & visible', etc).",
              "confidence": 80
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              "evidence": "Callout explicitly states the so-what about resource misallocation.",
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      "Rewrite figure/table titles as insights: e.g. p.13 -> 'Chasing Tier 1 emissions misdirects spend - the real hot spots sit 2+ tiers deep'",
      "Add a page-2 'answer-first' executive summary that states the thesis and the five actions before the Foreword, so the recommendation is visible in the first 30 seconds",
      "Replace the generic p.26 close with a specific 'first 90 days' slide - which of the five actions to start with and the one metric to watch"
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      "The Conclusion on p.26 ('The scale of the challenge is massive...') ends on a platitude rather than reiterating the 'look beyond Tier 1' thesis or naming a first step",
      "Foreword + Introduction + section divider (p.3, p.5, p.6) stack three setup slides before the first data point on p.8, slowing the opening"
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    "closingCritique": "Slides 20-24 deliver five explicit, verb-led recommendations ('Conduct... Embed... Integrate... Support... Collaborate...') which is a textbook CTA block, but the final Conclusion on p.26 softens into a generic 'scale of the challenge is massive' line rather than restating the thesis or naming a first move.",
    "openingCritique": "The cover line 'Thought you knew the Scope 3 issues... Think again.' is a strong editorial hook and p.4 sharpens it with 'Companies looking to decarbonize Scope 3 are missing the mark', but slides 2-3 (Acknowledgments, Foreword) delay the thesis and the concrete stat ('two-thirds of upstream emissions lay beyond Tier 1') only lands on p.8.",
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    "titleQualityScore": 70,
    "titleQualityCritique": "Several titles are exemplary action titles - p.8 'Nearly two-thirds of upstream emissions lay beyond Tier 1 suppliers...' and p.11 'For nearly 50% of industries, real upstream hot spots differ from those represented by Tier 1 suppliers' state the insight directly - but the analytical middle falls back to topic labels ('Figure 1...', 'Figure 4: Sources of upstream emissions', 'Table 1') that force the reader to derive the point."
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