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Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. 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Acts as the filter every slide, anecdote, and chart must ladder up to." }, { "tool": { "name": "MECE Principle", "slug": "mece-principle", "status": "active", "bestFor": null, "canonId": "019dd956-7c60-71a8-8758-c79d914489c9", "version": 1, "bodyDocId": null, "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-0f08-73d3-9883-89f0391040ad", "evidence": "Five capabilities span the value chain non-overlappingly", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Priming", "slug": "priming", "status": "active", "bestFor": null, "canonId": "019dd956-9876-75ad-a3b4-c93ef431689e", "version": 1, "bodyDocId": null, "description": "Previous stimuli influence subsequent decisions - set context before key messages", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller", "Designer" ], "matchId": "019dd95a-0f08-73d3-9883-977a5f65a1ec", "evidence": "Sets stakes context before quantifying impact on p6", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Anchoring Bias", "slug": "anchoring-bias", "status": "active", "bestFor": null, "canonId": "019dd956-9254-73de-8f1b-c7250f8f4c9c", "version": 1, "bodyDocId": null, "description": "First piece of information becomes reference point for all subsequent judgments", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect", "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9883-a9eadbb9c39d", "evidence": "£33B becomes the reference point for all later sizing", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Loss Aversion", "slug": "loss-aversion", "status": "active", "bestFor": null, "canonId": "019dd956-9761-738f-8fd4-558a63ea744a", "version": 1, "bodyDocId": null, "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9883-acf508484766", "evidence": "Frames foregone growth as a loss if UK doesn't act", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Social Proof", "slug": "social-proof", "status": "active", "bestFor": null, "canonId": "019dd956-990d-7620-82b3-6dd286f34568", "version": 1, "bodyDocId": null, "description": "People adapt behavior based on what others do - show adoption and testimonials", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9884-337f2c8dbd02", "evidence": "Customer-success story validates the capability claim", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Fishbone Diagram (Ishikawa)", "slug": "fishbone-diagram-ishikawa", "status": "active", "bestFor": null, "canonId": "019dd956-8493-74d8-a45d-60686f00896e", "version": 1, "bodyDocId": null, "description": "Categorizing potential causes of a problem visually", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-0f08-73d3-9884-ccd6f8bcaa65", "evidence": "Splits one problem into three categorical causes", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 55, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "MECE Principle", "slug": "mece-principle", "status": "active", "bestFor": null, "canonId": "019dd956-7c60-71a8-8758-c79d914489c9", "version": 1, "bodyDocId": null, "description": "Mutually Exclusive, Collectively Exhaustive - ensuring complete, non-overlapping structure", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "block", "agents": [ "Architect" ], "matchId": "019dd95a-0f08-73d3-9884-c881cdea98d1", "evidence": "Three barriers cover ambition->investment->delivery non-overlappingly", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "The Rule of Three", "slug": "the-rule-of-three", "status": "active", "bestFor": null, "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33", "version": 1, "bodyDocId": null, "description": "Ideas presented in threes are more memorable and satisfying", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9884-c69f4ee8045f", "evidence": "Three barriers: Ambition / Investment / Delivery", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Reveal vs. Headline Strategy", "slug": "reveal-vs-headline-strategy", "status": "active", "bestFor": "Use whenever a deck carries a single load-bearing thesis to a defined audience: headline when the audience is senior, time-poor, scanning, or already aligned with the thesis; reveal when the thesis is contrarian, the audience needs to feel the gap before accepting the bridge, or the deck is a single-pass in-room persuasion artefact. Skip for routine KPI updates, hypothesis-tree discovery decks, or reference material with no thesis.", "canonId": "019dd956-9c8b-76fe-b6f3-c2621dbef6d3", "version": 1, "bodyDocId": "f162d89e-0423-4b27-aa7e-2fe4db1c5d57", "description": "The meta-decision at the deck-flow layer of whether to lead with the answer (headline / Minto / top-down) or earn the answer through a built arc (reveal / Sparkline / in medias res). Sequences whole sections by audience cognitive state, stakes, and thesis-direction.", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Designer", "layer": "loop", "agents": [ "Designer" ], "matchId": "019dd95a-0f08-73d3-9883-73c787632640", "evidence": "Skeptical-audience setup before p3 reveal", "pageRefs": null, "priority": null, "whenToUse": "Use whenever a deck carries a single load-bearing thesis to a defined audience: headline when the audience is senior, time-poor, scanning, or already aligned with the thesis; reveal when the thesis is contrarian, the audience needs to feel the gap before accepting the bridge, or the deck is a single-pass in-room persuasion artefact. Skip for routine KPI updates, hypothesis-tree discovery decks, or reference material with no thesis.", "confidence": 65, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "The two strategies optimise for genuinely different audience starting positions — headline for speed of agreement with neutral or sympathetic audiences, reveal for depth of agreement with sceptical or invested ones. Headlining a contrarian thesis triggers reactance; revealing to a transactional audience makes them scan ahead and lose the thread. Naming the choice up front prevents the hybrid that under-performs in both rooms.", "antipattern": "The hybrid that pleases nobody — previewing the answer on slide 2 and then attempting a reveal arc. Audience has the answer so the build feels stalled; the build is there so the answer feels under-defended. Adjacent failures: chronological deck labelled reveal, reveal climax on the final slide with no call to action, and headline deck without an SCQA opening.", "cardinality": null, "narrativePurpose": "Forces the loop-layer author to commit to a single shape — headline or reveal — before sequencing slides, so cadence, slide-one job, and call-to-action placement all flow from one named choice instead of drifting into a hybrid that pleases neither scanners nor sit-forward audiences." }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9883-cde370becce5", "evidence": "Sets up benchmark gap loop framing UK vs peers", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9883-d9185e46c4b9", "evidence": "Context-conflict-insight cascade across p11-13", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Parallel Structure", "slug": "parallel-structure", "status": "active", "bestFor": null, "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153", "version": 1, "bodyDocId": null, "description": "Using similar grammatical structure for related ideas", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-0f08-73d3-9884-056df101e47a", "evidence": "Sets up identical 3-slide template for each capability", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 15, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "8dffd640-27d6-4e7c-9d4b-bfe53351dfb0", "evidence": "The slide is titled 'The productivity push' and has a type of 'cover'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:02:29.164025+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0f08-73d3-9883-5ed0bbf18898", "evidence": "Headline 'The productivity challenge' frames the so-what", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Emotional Appeal", "slug": "emotional-appeal", "status": "active", "bestFor": null, "canonId": "019dd956-bde9-7668-8be7-0097678fec59", "version": 1, "bodyDocId": null, "description": "Connecting to audience feelings rather than just logic", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9883-6748486caad9", "evidence": "Language 'fatigued and overwhelmed', 'cannot afford to wait'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9883-63613b18e7b4", "evidence": "Opens with 'UK productivity has disappointed for more than a decade'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Problem Statement Canvas", "slug": "problem-statement-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-839d-744b-ad11-9bf3e3642a18", "version": 1, "bodyDocId": null, "description": "Structured definition of the problem: What? Who? Where? When? Scale?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "5c962de9-62bd-42b5-aebe-e1e26c1a84c3", "evidence": "The slide presents a problem statement about the UK productivity challenge.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:02:29.321975+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0f08-73d3-9883-77e2dc676a5c", "evidence": "Callout states the insight: '£33 billion to national output in 2030'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0f08-73d3-9883-830636cc573a", "evidence": "Single Big Idea: five capabilities = £33B", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. 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(1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9883-a13d15c3c0e2", "evidence": "Specific: '£33B', '1.3% to 2.8%', '+1.5pp'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Focal Point", "slug": "focal-point", "status": "active", "bestFor": null, "canonId": "019dd956-b9d2-7535-ad41-3b1a87fa7a93", "version": 1, "bodyDocId": null, "description": "Creating single point of visual emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0f08-73d3-9883-a48d001afa25", "evidence": "Single bar chart with 1.3%/2.8% labels is the visual anchor", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, 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null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0f08-73d3-9883-b24e8f6392ac", "evidence": "Title 'Economic headwinds become a gale' uses weather metaphor", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:31.336924+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": 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A new wave of technologies, from machine learning and digital twins to cloud computing and extended reality, is helping companies overcome the constraints that held back economic and societal growth and development.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:36.398+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7f0144e3-6072-41a1-9437-65905745b5f7", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "UK output per hour (a measure of labour productivity) grew by 7.4%, compared with 9.4% in the G7 and 12.6% across the OECD.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:36:40+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f62-7003-b121-4fe04842e44f", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.43, "x": 0.47, "y": 0.17 }, "kind": "chart", "text": "Figure 2: Labour productivity; % growth in output per hour 2010-2020", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:36.398+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ff6fc6e7-d189-4594-9c0a-8f1f2b01db3c", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.43, "x": 0.47, "y": 0.54 }, "kind": "chart", "text": "Figure 3: Business investment; % GDP; 1997-2021", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Line chart", "slug": "line", "status": "active", "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677", "version": 1, "description": null }, "framework": null }, "subkind": "line", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:36.398+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "02b650c4-6ec5-4a1c-8e14-87826adddb7c", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Labour productivity growth 2010-2020 (% growth in output per hour): 7.4", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:36:40+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f62-7003-b121-516d0433be0d", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.35, "x": 0.11, "y": 0.22 }, "kind": "paragraph", "text": "It's worth noting, though, that competitiveness concerns precede the recent shocks to the UK economy. 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"description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:36:54+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f62-7003-b121-9fba993e3ff2", "parentComponentId": null }, { "bbox": { "h": 0.185, "w": 0.375, "x": 0.111, "y": 0.198 }, "kind": "paragraph", "text": "Investment is only one half of the digital transformation equation. The other half is adoption—a critical driver of change which is too often overlooked.xiv A company can buy the most advanced system or machine available, but if it's not being used it won't boost competitiveness. The full potential of technology can only be realised when matched with relevant human skills. This potent combination enables new capabilities that unlock worker productivity—both physically and cognitively.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:37.398+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "57f5ad62-6a5c-4b60-a844-87b9478cf33a", "parentComponentId": null }, { "bbox": { "h": 0.115, "w": 0.378, "x": 0.511, "y": 0.00198 }, "kind": "paragraph", "text": "with Frontier Economics to understand their potential to drive worker efficiency (see Appendix for further detail). Pervasive development of these capabilities could produce big rewards of up to £33 billion in additional output in 2030, equivalent to an increase in UK GVA growth from 1.3% to 2.8% (see Figure 4).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:37.398+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6626d229-1033-4e5e-bc82-b58eed469b8d", "parentComponentId": null }, { "bbox": { "h": 0.145, "w": 0.378, "x": 0.511, "y": 0.00313 }, "kind": "paragraph", "text": "More importantly, given the current context of falling real wages, most of these potential returns accrue to labour. Our model shows that the gross operating surplus (GOS) of UK companies could be £8.7 billion higher in 2030. This means that the remaining 74% of the GVA increase goes to wages due to worker time being freed up to tackle higher value-added activities—and being paid more as a result.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:37.398+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "748a6317-dbe9-4ae4-9a36-6d3384a095bc", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.25, "x": 0.125, "y": 0.00838 }, "kind": "source-note", "text": "Source: Frontier Economics, Accenture Research", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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All rights reserved. Accenture and its logo are registered trademarks of Accenture.\nThis content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors. This document refers to marks owned by third parties. All such third-party marks are the property of their respective owners. No sponsorship, endorsement or approval of this content by the owners of such marks is intended, expressed or implied.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:42.392+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a6c1ffaf-fdca-40ac-8439-b347a8ff7d00", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Accenture employees: 721,000", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 22:10:01+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f62-7003-b132-12a4ffe7cde3", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.35, "x": 0.11, "y": 0.34 }, "kind": "paragraph", "text": "About Accenture\nAccenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. 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Combining the power of innovative research techniques with a deep understanding of our clients’ industries, our team of 300 researchers and analysts spans 20 countries and publishes hundreds of reports, articles and points of view every year. Our thought-provoking research—supported by proprietary data and partnerships with leading organisations such as MIT and Harvard—guides our innovations and allows us to transform theories and fresh ideas into real-world solutions for our clients.\nVisit us at www.accenture.com/research", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:42.392+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be619e47-e465-4df3-87d6-b1e0932b5946", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.11, "y": 0.22 }, "kind": "title", "text": "About us", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:48:42.392+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4920dc1a-27d6-4988-8750-8231dad85ce0", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Accenture employees", "numberRaw": "721,000", "numberKind": "plain", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 721, "metricFamily": "employment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 2, "to": 6, "label": "Situation & Context", "description": "Productivity challenge framed; expectations of business rising" }, { "from": 7, "to": 9, "label": "Problem & Complication", "description": "'Headwinds become a gale'; UK 7.4% lags G7 9.4% / OECD 12.6%" }, { "from": 10, "to": 15, "label": "Solution & Approach", "description": "Five digital capabilities = £33B GVA uplift; donut breakdown of value" }, { "from": 16, "to": 30, "label": "Evidence & Proof", "description": "Each capability proven via industry view + customer case study" }, { "from": 31, "to": 33, "label": "Impact & Next Steps", "description": "Three barriers diagnosed; 'Learn more' partnership CTA" } ], "loops": [ { "from": 2, "to": 3, "label": "Aha Moment", "description": "Open with the productivity challenge then reveal the £33B answer" }, { "from": 5, "to": 6, "label": "Cost Of Inaction", "description": "Frame rising expectations and what's at stake by 2030" }, { "from": 7, "to": 9, "label": "Benchmark Gap", "description": "Show UK trailing peers as the productivity gap" }, { "from": 11, "to": 13, "label": "So What Cascade", "description": "Cascade from headline £33B to industry-level so-what" }, { "from": 15, "to": 18, "label": "Zoom In", "description": "Zoom from total £33B to the High-performance processes capability" }, { "from": 19, "to": 21, "label": "Zoom In", "description": "Zoom into Intelligent operations capability" }, { "from": 22, "to": 24, "label": "Zoom In", "description": "Zoom into Rapid innovation capability" }, { "from": 25, "to": 27, "label": "Zoom In", "description": "Zoom into Customer-led design capability" }, { "from": 28, "to": 30, "label": "Zoom In", "description": "Zoom into Physical asset optimisation capability" }, { "from": 31, "to": 32, "label": "Root Cause Tree", "description": "Diagnose three root causes blocking digital adoption" } ] }