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        "evidence": "17 threshold actions table organised by SDG goal + food industry zoom-in.",
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          "categorySlug": "change-management"
        },
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          "name": "51_voice_of_customer",
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          "categorySlug": "validation"
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        "evidence": "Pages 38-41 are dominated by direct CEO quotes feeding the leadership definition.",
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        "objective": "Use CEO verbatims to define responsible leadership",
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          "categoryName": "Block",
          "categorySlug": "block"
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        "agent": "Architect",
        "layer": "block",
        "agents": [
          "Architect"
        ],
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        "evidence": "Top-down summary precedes detail body of the report",
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        "whenToUse": "When the document has a single governing decision or recommendation the reader is asked to accept, and the case can be decomposed into a small number of clean groups. Strategy decks, board memos, investment committee papers.",
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          "description": "Limited availability increases perceived value - time limits and exclusivity",
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        "agents": [
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        "tool": {
          "name": "Data Story Arc",
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          "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a",
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          "description": "Context → Conflict → Insight → Implication structure for data narratives",
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          "categoryName": "Loop",
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        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
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        "matchId": "019dd95a-0e8a-77b7-b200-68d077343466",
        "evidence": "Data -> constraints -> 3 CTAs structure within one spread",
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        "confidence": 70,
        "extraction": {
          "at": "2026-04-29 13:07:31.212999+00",
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          "name": "Contrast Pairs",
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          "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860",
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          "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief",
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          "categoryName": "Loop",
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        "agent": "Storyteller",
        "layer": "loop",
        "agents": [
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        "matchId": "019dd95a-0e8a-77b7-b200-ad841ceb73f8",
        "evidence": "Commitment vs challenging environment juxtaposed in title",
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        "tool": {
          "name": "Core Message Extraction",
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          "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.",
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          "categoryName": "Slide",
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        "agent": "Architect",
        "layer": "slide",
        "agents": [
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        "matchId": "019dd95a-0e8a-77b7-b200-51c8d01d8767",
        "evidence": "Cover crystallises the deck's core message in one phrase",
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        "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.",
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        "tool": {
          "name": "Opening Hooks",
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          "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast",
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          "categoryName": "Slide",
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        "agent": "Storyteller",
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