{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5ca1-7489-b633-105a91a12da8", "slug": "0bb95384eb853696", "title": "Global Banking Consumer Study Reignite human connections to discover hidden value", "subtitle": "Accenture", "author": "Accenture", "pageCount": 44, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5ca1-7489-b633-105a91a12da8", "slug": "0bb95384eb853696", "title": "Global Banking Consumer Study Reignite human connections to discover hidden value", "rawTitle": "Global Banking Consumer Study Reignite human connections to discover hidden value", "authorId": "Accenture", "authorName": "Accenture", "authorDisplay": "Accenture", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Global-Banking-Consumer-Study-Reignite-human-connections-to-discover-hidden-value.pdf", "sourceUrl": "https://www.accenture.com/content/dam/accenture/final/industry/banking/document/Accenture-Banking-Consumer-Study.pdf", "sourceDate": null, "presentationDate": null, "ingestedAt": "2026-04-23 20:51:25+00", "status": "ready", "pageCount": 44, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/0bb95384eb853696", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 44, "pagesIndexed": 44, "pagesWithImages": 44, "pagesWithMetadata": 44, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 315, "chartCount": 12, "metricSlides": 24, "toolMatches": 91, "documentToolMatches": 0, "frameworkMatches": 10, "arcMatches": 2, "beatMatches": 8, "loopMatches": 7, "patternMatches": 0, "storymakersMatch": true, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "evidence": "Classic SCSI flow: forces/context (pp.2-7) → customer pain (pp.8-14) → 3 pivots + 4 plays (pp.15-31) → quantified $100bn value (pp.32-36) → CTA (pp.37-38).", "isPrimary": true, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "matchId": "019dd95a-0542-7728-a78d-288e57423889", "evidence": "Three-chapter structure mirrors What (Ch1 trends) → So What (Ch2 pivots/plays) → Now What (Ch3 value + CTA).", "isPrimary": false, "confidence": 65, "extraction": { "at": "2026-04-29 13:07:28.977035+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "beats": [ { "to": 7, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 2, "name": "Situation & Context", "beatId": "019dd95a-0680-7418-820b-654e0c5ece69", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "TV-adoption analogy + four forces reshaping banking", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 8, "name": "Problem & Complication", "beatId": "019dd95a-0680-7418-820b-6b5a5d6836ac", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 36, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 32, "name": "Evidence & Proof", "beatId": "019dd95a-0680-7418-820b-72737ff728eb", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Chapter 3: quantifies $100bn value at stake in US retail", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 38, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 37, "name": "Impact & Next Steps", "beatId": "019dd95a-0680-7418-820b-743117239c75", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capturing the value by reconnecting with customers", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-796715ea0957", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 }, { "to": 38, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null, "categoryName": "Analysis & Information", "categorySlug": "analysis-information" }, "from": 32, "name": "The Action (Now What)", "beatId": "019dd95a-0680-7418-820b-818b1ef42e7a", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "019dd95a-07fd-712f-b774-a89832809ea5", "evidence": "'Powerful forces create an urgent need to act' + four forces (tech, competition, preferences, performance frontier) frame the window of opportunity.", "position": 1, "objective": "Build urgency for banking reinvention", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 12, "from": 9, "loop": { "name": "10_iceberg", "slug": "10-iceberg", "status": "active", "bestFor": "Consulting, complex problem solving, organizational change", "canonId": "019dd956-69f4-738c-852a-643798da0899", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "description": "Reveal that the visible problem is merely a symptom of a deeper root cause", "familyLabel": null, "categoryName": "Analysis", "categorySlug": "analysis" }, "matchId": "019dd95a-07fd-712f-b774-ac1a47f035cc", "evidence": "Visible symptom (positive but shallow satisfaction) → hidden system (multi-provider fragmentation) → root cause (lose-track frustration).", "position": 2, "objective": "Diagnose shallow satisfaction as fragmentation", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 14, "from": 13, "loop": { "name": "12_myth_buster", "slug": "12-myth-buster", "status": "active", "bestFor": "Rebranding, changing market perception, correcting false assumptions", "canonId": "019dd956-6aac-748b-b08d-f2b9c3727326", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth", "description": "Address a common misconception head-on to clear the room for a new truth", "familyLabel": null, "categoryName": "Persuasion", "categorySlug": "persuasion" }, "matchId": "019dd95a-07fd-712f-b774-b0422f953814", "evidence": "'Long live the branch' + Figure 2 shows ~67% across all ages still want branches—counters digital-only narrative.", "position": 3, "objective": "Bust the 'digital killed the branch' myth", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 20, "from": 16, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null, "categoryName": "Comparison", "categorySlug": "comparison" }, "matchId": "019dd95a-07fd-712f-b774-b7da90c441d3", "evidence": "Three parallel 'from X to Y' pivots: journey→intent, personalization→conversations, siloed→holistic.", "position": 4, "objective": "Reframe banking via three pivots from old to new", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 31, "from": 29, "loop": { "name": "36_maturity_curve", "slug": "36-maturity-curve", "status": "active", "bestFor": "Digital transformation, capability building, benchmarking", "canonId": "019dd956-748d-7329-ad3a-5c550b66e275", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap", "description": "Show where you are on a progression and what it takes to reach the next level", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-07fd-712f-b774-bc797bce62ff", "evidence": "Figure 6 plots Interest→Satisfaction→Trust→Advocacy bullseye as the maturity progression unlocked by the multiplier effect.", "position": 6, "objective": "Show maturity ladder from satisfaction to advocacy", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } }, { "to": 36, "from": 33, "loop": { "name": "33_build_up", "slug": "33-build-up", "status": "active", "bestFor": "Pricing justification, cost estimation, market sizing", "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "description": "Start from zero and add components to arrive at a total", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "019dd95a-07fd-712f-b774-c1ef7395249f", "evidence": "Total ($100bn) decomposed into two additive sources: non-financial services + ramping traditional product sales.", "position": 7, "objective": "Build up the $100bn revenue prize", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "tools": [ { "tool": { "name": "Loss Aversion", "slug": "loss-aversion", "status": "active", "bestFor": null, "canonId": "019dd956-9761-738f-8fd4-558a63ea744a", "version": 1, "bodyDocId": null, "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-6f780b4b5ea7", "evidence": "Frames stakes as urgent need to act now", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "The Rule of Three", "slug": "the-rule-of-three", "status": "active", "bestFor": null, "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33", "version": 1, "bodyDocId": null, "description": "Ideas presented in threes are more memorable and satisfying", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-e42316a17081", "evidence": "Explicit 'three distinct but related pivots' setup", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Argument from Analogy", "slug": "argument-from-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-9e3d-7762-a994-72a2f7104e7c", "version": 1, "bodyDocId": null, "description": "Drawing conclusions based on similarities between situations", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-7da20343b49e", "evidence": "Banking executives 'can learn a lot from this period'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-e9a0079e7647", "evidence": "Sets up three from-X-to-Y pivots that follow", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Anaphora", "slug": "anaphora", "status": "active", "bestFor": null, "canonId": "019dd956-9fee-74aa-a920-078aa44132c0", "version": 1, "bodyDocId": null, "description": "Repeating words at the beginning of successive clauses for rhythm", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-f6ca4b5f48de", "evidence": "Repeated 'From...' opener across pp.17-19", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Parallel Structure", "slug": "parallel-structure", "status": "active", "bestFor": null, "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153", "version": 1, "bodyDocId": null, "description": "Using similar grammatical structure for related ideas", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-f36db1ad8a28", "evidence": "First of three parallel 'from X to Y' titles", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Antithesis", "slug": "antithesis", "status": "active", "bestFor": null, "canonId": "019dd956-a1f8-7283-8cf4-8e2c4292cc4e", "version": 1, "bodyDocId": null, "description": "Juxtaposing contrasting ideas in parallel structure", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-fef06fe26f60", "evidence": "'Functionally correct but emotionally devoid' antithesis", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-62e4f084719e", "evidence": "Before/after pairing of old vs new model", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Goal Gradient Effect", "slug": "goal-gradient-effect", "status": "active", "bestFor": null, "canonId": "019dd956-a557-730d-9b61-dd1a7bccbcb2", "version": 1, "bodyDocId": null, "description": "Motivation increases as people approach their goal - show progress", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-72fd983e693b", "evidence": "Stages create progress sense toward Advocacy goal", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-6842b7b7624a", "evidence": "Provocative opener: 'Powerful forces create an urgent need to act'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-78cf4bb0861a", "evidence": "Specific stats: 9%, 65%, 87%", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-723f74c8c2b4", "evidence": "1950s TV-adoption analogy applied to today's banking", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-74c3c986a533", "evidence": "Hook: '9% of US households had a TV... 87% five years later'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-827cb48e5465", "evidence": "Title states 'four major developments shaping banking'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-87cb091d66c0", "evidence": "Action title: 'Advanced technology is now available to all'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-8b0954bf5d69", "evidence": "Callout: '$124 billion globally in new IT in 2021, +24% vs 2019'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-8ed8fd59acb9", "evidence": "Titles: 'changing face of competition / shifting customer preferences'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-91f59c106b1b", "evidence": "'6 in 10' stat anchors the trend", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-9741ee972866", "evidence": "Title: 'Setting a new performance frontier for banks'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-9f1a43dea15c", "evidence": "Borrows Accenture research authority for the 31% claim", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-993ba56bbf0d", "evidence": "Cites Accenture's named 'Total Enterprise Reinvention' research (+31%)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-a1d30db1ef57", "evidence": "Frames first step: 'become life-centric, understand customers' intent'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-a4ccd31f2636", "evidence": "'49,000 banking consumers... fourth edition' establishes data weight", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-a90032199828", "evidence": "Title: 'Customer satisfaction: positive but shallow'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-afb64abdcbb7", "evidence": "'82% of consumers aged 18-24... 34% of those over 65'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-b2e91c3a92cf", "evidence": "Generational contrast 18-24 vs 65+ highlights gap", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-b81bf6da0391", "evidence": "Numeric labels (3.1, 3.5, 7.1) on each segment", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-b4e054dc6f55", "evidence": "Stacked bar (Figure 1) per region for products-per-customer", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-bd1632350c72", "evidence": "Two-color split: 'main bank' vs 'other providers'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-c0f01ee754eb", "evidence": "Same bar repeated across six regions for comparison", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-c660e66e1f86", "evidence": "Title: 'Fragmentation leads to frustration'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-c8c2bc4cfbab", "evidence": "'46% of 18-24 often lose track... 18% over 65'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-cdec5f11a6b7", "evidence": "Title: 'Long live the branch' counters digital-only myth", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Unexpected Pattern", "slug": "unexpected-pattern", "status": "active", "bestFor": null, "canonId": "019dd956-bc0f-71af-8d32-3c1a2da38c40", "version": 1, "bodyDocId": null, "description": "Breaking a pattern to create surprise and attention", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-d198b3da7240", "evidence": "Branches still loved in digital era—pattern break", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-de15561a5a2e", "evidence": "Each age band labelled with its percentage", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-d70815455be8", "evidence": "Radial nested-arc chart of branch preference by age", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-da5d9afe3c82", "evidence": "Purple gradient encodes the 64-89% range", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "58d30bf8-a86f-48b0-9b5b-534c0a9c99b0", "evidence": "The slide is titled 'Chapter 2: Opportunities to boost relevance in customers' lives' and has a type of 'section_divider'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:01:37.697057+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 15, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-e30cc1ed5c86", "evidence": "Single statement: 'banks need... three distinct but related pivots'", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-eff6459197dd", "evidence": "Action title: 'From journey to intent'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-f8ab78d08f3a", "evidence": "Action title: 'From basic personalization to personal conversations'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-023e9794c6bb", "evidence": "Action title: 'From siloed offering to holistic proposition'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "793c7f7f-48f5-4862-868a-87ef5a2bb4df", "evidence": "The slide is titled 'From siloed offering to holistic proposition' and has a type of 'section_divider'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:01:37.87965+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-040b444dd206", "evidence": "Action title: 'Data is the key to understanding intent'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-087d38ae2fc5", "evidence": "Action title: 'Four strategic plays for success'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "85cd990c-248a-4519-990a-a432a38d23e2", "evidence": "The slide displays a 2x2 matrix of banking strategy.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:01:38.02534+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-0db6168b8f3d", "evidence": "Explicit 2x2: Products (Traditional/New) × Channels (Banking/Beyond Banking)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-164868420a25", "evidence": "Teal vs purple distinguishes traditional vs new quadrants", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer", "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-1961f68c1897", "evidence": "Quadrants enclosed by axes group like plays", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 72, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-10913ccdd2a5", "evidence": "Numbered quadrants 1-4 with bold play names", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-1dd6e022e7a3", "evidence": "Action title: 'Improve banking as we know it'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-202a9893c1c8", "evidence": "'99%' callout anchors the play", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-261759dec150", "evidence": "Action title: 'Embed banking in new channels'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "b39c4853-8234-47e5-b8c7-a1104211c998", "evidence": "The components mention 'consumers' and 'customer'.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:01:43.307571+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-28a8fc455b00", "evidence": "'2.5 times more likely' makes claim concrete", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-300df30aa4c1", "evidence": "'Consumers want banks in the loop'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-2f3d63f3b8e2", "evidence": "Figure 4 supports embedded-banking claim", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "ffcf2ce3-8857-4f2c-a42a-20ef796824ef", "evidence": "The slide presents data in a structured way, telling a story about consumer attitudes.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:01:43.387665+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-345566dc6c91", "evidence": "Action title: 'Offer non-financial products'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-39146a2d8e9d", "evidence": "'32%... 8%... 60%' breakdown", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-3f715829b9a1", "evidence": "Heatmap (Region × non-financial category) with 0-60% scale", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "221dad5d-9d3e-484b-8f6d-32b9f649352b", "evidence": "The slide uses a heatmap to display data.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:01:43.506976+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-40fde67d8e96", "evidence": "Purple→cyan diverging scale encodes adoption intensity", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-47709ac6e348", "evidence": "Four sub-grids: Housing, Mobility, E-Commerce, Other", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-49bd44a8e02a", "evidence": "Category headers grouped above each sub-grid", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-4fea4176d3d3", "evidence": "Frames 'completely new channels (metaverse) and products (NFTs)'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-503fad9b8430", "evidence": "'56% (66% of 18-24)' anchors openness", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Story Moments", "slug": "story-moments", "status": "active", "bestFor": null, "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e", "version": 1, "bodyDocId": null, "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "630f57e0-6a73-43a2-a32f-b534f8b42b8c", "evidence": "The slide discusses exploring new frontiers and opportunities.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:01:43.584993+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-55a92c285664", "evidence": "Title: 'The new formula for success'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "52e59614-f76c-4e43-81be-dde3d7efd777", "evidence": "The slide presents a clear before-and-after scenario, describing a transformation.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:01:43.663787+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-59ac73ef7077", "evidence": "Two-column 'from Products+Channels to (Products×Channels)Purpose'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-5f90fad26860", "evidence": "Three stacked rows on each side: siloed/holistic, devoid/amplified, sum/multiplier", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-6497535cd7c2", "evidence": "Bullseye on Value-to-customer × Value-to-business with 4 loyalty rings", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-6d957f255cdd", "evidence": "Pink advocacy ring stands out from purple background", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-69b513d300c6", "evidence": "Concentric rings ascend Interest→Satisfaction→Trust→Advocacy", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-76c832a9a7a7", "evidence": "Title: 'However, loyalty is not granted forever'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Storytelling Effect", "slug": "storytelling-effect", "status": "active", "bestFor": null, "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a", "version": 1, "bodyDocId": null, "description": "Stories are remembered up to 22x better than facts alone", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "0557d53a-93cc-4a65-9912-70d64c4415e8", "evidence": "The slide uses a narrative to convey a message about loyalty.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:01:43.78104+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "3f414247-2834-4523-a1c4-1e524d73d21f", "evidence": "The slide is clearly labeled as a section divider.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:01:43.859797+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-7bccad411eb5", "evidence": "Frames 'in hard dollars, what are the benefits?'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-7c8d2a5673ca", "evidence": "'$100bn in retail banking revenue up for grabs'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-84aae7f09b87", "evidence": "Each bubble labelled with the percentage and country", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-839804767b1f", "evidence": "Bubble row of country shares (49%-82%)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-8a13a53a8f45", "evidence": "Purple-to-grey gradient signals share intensity", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-8fb144a7c39d", "evidence": "Bubble size scales with the share percentage", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-913c5420deb8", "evidence": "Action title: 'Providing non-financial services'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-973570d2b3a4", "evidence": "'$3.3 trillion (10% of GDP)' size-of-prize", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-9aaee34db92e", "evidence": "Action title: 'Ramping up sales of traditional banking products'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-9f2a227e615f", "evidence": "'one-third' switching opportunity quantified", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-a15df084ce43", "evidence": "Synthesis closing: 'Reinvention... sets a new performance frontier'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-a461934efd20", "evidence": "Restates the deck's core 'reinvent' thesis", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-ab3bfc57e941", "evidence": "Methodology: '49,000 consumers' detailed online survey", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 39, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "76aa145f-0984-4d5b-8870-8136e58ec5d6", "evidence": "Uses the historical adoption of television to explain current banking industry trends.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:50:26.166+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "argument-from-analogy" }, { "matchId": "019dd95a-1ca5-70bb-bb9c-49e0aa1f6158", "evidence": "Named Accenture framework cited in title block + 31% claim", "framework": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "Total Enterprise Reinvention" }, { "matchId": "2715ad6f-0a24-49a1-9767-41fe6f9086a2", "evidence": "The slide explicitly contrasts 'journeys' with 'intent' as a strategic shift.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "frameworkName": "customer-journey-map" }, { "matchId": "019dd95a-1ca5-70bb-bb9c-4c300bb2e70b", "evidence": "Axes labelled Products (Traditional/New) × Channels (Banking/Beyond Banking)", "framework": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "frameworkName": "2x2 Matrix" }, { "matchId": "469d324f-bf2a-4700-924f-9bbb6735f676", "evidence": "The slide organizes strategic options into a 2x2 grid defined by two axes: Products (Traditional/New) and Channels/Scope (Banking/Beyond Banking).", "framework": null, "confidence": 0.95, "extraction": { "at": "2026-05-02 19:50:29.045+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "frameworkName": "matrix-2x2" }, { "matchId": "019dd95a-1ca5-70bb-bb9c-538e4b0f025e", "evidence": "Region × category grid coloured by adoption percentage", "framework": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "frameworkName": "Heatmap Matrix" }, { "matchId": "cb97c2b1-4595-4c69-9f3d-5362bddbc82e", "evidence": "The slide explicitly structures the content as a transition from 'Products + Channels' to '(Products x Channels) Purpose'.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:50:29.909+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "frameworkName": "before-after-bridge" }, { "matchId": "019dd95a-1ca5-70bb-bb9c-54a582c6015f", "evidence": "Named 'multiplier effect' formula contrasted with simple sum", "framework": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "frameworkName": "Multiplier Effect" }, { "matchId": "178ee363-52d2-45c6-a7dd-6d2a01a2fdbc", "evidence": "Visualizes the progression of customer loyalty stages.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:50:30.641+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "frameworkName": "customer-journey-map" }, { "matchId": "019dd95a-1ca5-70bb-bb9c-5916d82d51cf", "evidence": "Four ascending loyalty stages: Interest→Satisfaction→Trust→Advocacy", "framework": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "frameworkName": "Maturity Model" } ], "patterns": [] }, "storymakers": { "model": "claude-cli-sonnet-4.6", "backend": null, "rawJson": { "arc": { "id": 1, "slug": "consultants-gambit", "beats": [ { "name": "Situation & Context", "end_page": 7, "evidence": "TV-adoption analogy + four forces reshaping banking", "position": 1, "start_page": 2 }, { "name": "Problem & Complication", "end_page": 14, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "start_page": 8 }, { "name": "Solution & Approach", "end_page": 31, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "start_page": 15 }, { "name": "Evidence & Proof", "end_page": 36, "evidence": "Chapter 3: quantifies $100bn value at stake in US retail", "position": 4, "start_page": 32 }, { "name": "Impact & Next Steps", "end_page": 38, "evidence": "Capturing the value by reconnecting with customers", "position": 5, "start_page": 37 } ], "evidence": "Classic SCSI flow: forces/context (pp.2-7) → customer pain (pp.8-14) → 3 pivots + 4 plays (pp.15-31) → quantified $100bn value (pp.32-36) → CTA (pp.37-38).", "confidence": 92 }, "loops": [ { "id": 15, "slug": "15-why-now", "end_page": 7, "evidence": "'Powerful forces create an urgent need to act' + four forces (tech, competition, preferences, performance frontier) frame the window of opportunity.", "position": 1, "objective": "Build urgency for banking reinvention", "confidence": 88, "start_page": 2 }, { "id": 10, "slug": "10-iceberg", "end_page": 12, "evidence": "Visible symptom (positive but shallow satisfaction) → hidden system (multi-provider fragmentation) → root cause (lose-track frustration).", "position": 2, "objective": "Diagnose shallow satisfaction as fragmentation", "confidence": 78, "start_page": 9 }, { "id": 12, "slug": "12-myth-buster", "end_page": 14, "evidence": "'Long live the branch' + Figure 2 shows ~67% across all ages still want branches—counters digital-only narrative.", "position": 3, "objective": "Bust the 'digital killed the branch' myth", "confidence": 82, "start_page": 13 }, { "id": 21, "slug": "21-before-after", "end_page": 20, "evidence": "Three parallel 'from X to Y' pivots: journey→intent, personalization→conversations, siloed→holistic.", "position": 4, "objective": "Reframe banking via three pivots from old to new", "confidence": 90, "start_page": 16 }, { "id": 30, "slug": "30-2x2-matrix", "end_page": 28, "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "start_page": 21 }, { "id": 36, "slug": "36-maturity-curve", "end_page": 31, "evidence": "Figure 6 plots Interest→Satisfaction→Trust→Advocacy bullseye as the maturity progression unlocked by the multiplier effect.", "position": 6, "objective": "Show maturity ladder from satisfaction to advocacy", "confidence": 80, "start_page": 29 }, { "id": 33, "slug": "33-build-up", "end_page": 36, "evidence": "Total ($100bn) decomposed into two additive sources: non-financial services + ramping traditional product sales.", "position": 7, "objective": "Build up the $100bn revenue prize", "confidence": 78, "start_page": 33 } ], "slide_tools": [ { "tools": [ { "id": 123, "slug": "opening-hooks", "layer": "Slide", "evidence": "Provocative opener: 'Powerful forces create an urgent need to act'", "confidence": 75 }, { "id": 68, "slug": "loss-aversion", "layer": "Block", "evidence": "Frames stakes as urgent need to act now", "confidence": 60 } ], "page_number": 2 }, { "tools": [ { "id": 121, "slug": "metaphor-analogy", "layer": "Slide", "evidence": "1950s TV-adoption analogy applied to today's banking", "confidence": 92 }, { "id": 123, "slug": "opening-hooks", "layer": "Slide", "evidence": "Hook: '9% of US households had a TV... 87% five years later'", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "Specific stats: 9%, 65%, 87%", "confidence": 78 }, { "id": 85, "slug": "argument-from-analogy", "layer": "Loop", "evidence": "Banking executives 'can learn a lot from this period'", "confidence": 80 } ], "page_number": 3 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title states 'four major developments shaping banking'", "confidence": 70 } ], "page_number": 4 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Advanced technology is now available to all'", "confidence": 88 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "Callout: '$124 billion globally in new IT in 2021, +24% vs 2019'", "confidence": 90 } ], "page_number": 5 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Titles: 'changing face of competition / shifting customer preferences'", "confidence": 78 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'6 in 10' stat anchors the trend", "confidence": 82 } ], "page_number": 6 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title: 'Setting a new performance frontier for banks'", "confidence": 88 }, { "id": 155, "slug": "credibility-transfer", "layer": "Slide", "evidence": "Cites Accenture's named 'Total Enterprise Reinvention' research (+31%)", "confidence": 78 }, { "id": 169, "slug": "authority-bias", "layer": "Slide", "evidence": "Borrows Accenture research authority for the 31% claim", "confidence": 70 } ], "page_number": 7 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Frames first step: 'become life-centric, understand customers' intent'", "confidence": 70 }, { "id": 155, "slug": "credibility-transfer", "layer": "Slide", "evidence": "'49,000 banking consumers... fourth edition' establishes data weight", "confidence": 90 } ], "page_number": 9 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title: 'Customer satisfaction: positive but shallow'", "confidence": 88 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'82% of consumers aged 18-24... 34% of those over 65'", "confidence": 80 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Generational contrast 18-24 vs 65+ highlights gap", "confidence": 70 } ], "page_number": 10 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Stacked bar (Figure 1) per region for products-per-customer", "confidence": 82 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Numeric labels (3.1, 3.5, 7.1) on each segment", "confidence": 78 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Two-color split: 'main bank' vs 'other providers'", "confidence": 75 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Same bar repeated across six regions for comparison", "confidence": 70 } ], "page_number": 11 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title: 'Fragmentation leads to frustration'", "confidence": 92 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'46% of 18-24 often lose track... 18% over 65'", "confidence": 80 } ], "page_number": 12 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title: 'Long live the branch' counters digital-only myth", "confidence": 90 }, { "id": 152, "slug": "unexpected-pattern", "layer": "Slide", "evidence": "Branches still loved in digital era—pattern break", "confidence": 75 } ], "page_number": 13 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Radial nested-arc chart of branch preference by age", "confidence": 78 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Purple gradient encodes the 64-89% range", "confidence": 75 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Each age band labelled with its percentage", "confidence": 80 } ], "page_number": 14 }, { "tools": [ { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Single statement: 'banks need... three distinct but related pivots'", "confidence": 85 }, { "id": 34, "slug": "the-rule-of-three", "layer": "Block", "evidence": "Explicit 'three distinct but related pivots' setup", "confidence": 90 }, { "id": 78, "slug": "contrast-pairs", "layer": "Loop", "evidence": "Sets up three from-X-to-Y pivots that follow", "confidence": 85 } ], "page_number": 16 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'From journey to intent'", "confidence": 92 }, { "id": 87, "slug": "parallel-structure", "layer": "Loop", "evidence": "First of three parallel 'from X to Y' titles", "confidence": 88 }, { "id": 89, "slug": "anaphora", "layer": "Loop", "evidence": "Repeated 'From...' opener across pp.17-19", "confidence": 78 } ], "page_number": 17 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'From basic personalization to personal conversations'", "confidence": 92 }, { "id": 94, "slug": "antithesis", "layer": "Loop", "evidence": "'Functionally correct but emotionally devoid' antithesis", "confidence": 78 } ], "page_number": 18 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'From siloed offering to holistic proposition'", "confidence": 92 } ], "page_number": 19 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Data is the key to understanding intent'", "confidence": 80 } ], "page_number": 20 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Four strategic plays for success'", "confidence": 90 } ], "page_number": 21 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Explicit 2x2: Products (Traditional/New) × Channels (Banking/Beyond Banking)", "confidence": 95 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Numbered quadrants 1-4 with bold play names", "confidence": 78 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Teal vs purple distinguishes traditional vs new quadrants", "confidence": 75 }, { "id": 131, "slug": "gestalt-principles", "layer": "Slide", "evidence": "Quadrants enclosed by axes group like plays", "confidence": 72 } ], "page_number": 22 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Improve banking as we know it'", "confidence": 90 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'99%' callout anchors the play", "confidence": 70 } ], "page_number": 23 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Embed banking in new channels'", "confidence": 90 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'2.5 times more likely' makes claim concrete", "confidence": 85 } ], "page_number": 24 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Figure 4 supports embedded-banking claim", "confidence": 78 }, { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "'Consumers want banks in the loop'", "confidence": 80 } ], "page_number": 25 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Offer non-financial products'", "confidence": 90 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'32%... 8%... 60%' breakdown", "confidence": 78 } ], "page_number": 26 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Heatmap (Region × non-financial category) with 0-60% scale", "confidence": 90 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Purple→cyan diverging scale encodes adoption intensity", "confidence": 92 }, { "id": 133, "slug": "small-multiples", "layer": "Slide", "evidence": "Four sub-grids: Housing, Mobility, E-Commerce, Other", "confidence": 82 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Category headers grouped above each sub-grid", "confidence": 70 } ], "page_number": 27 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Frames 'completely new channels (metaverse) and products (NFTs)'", "confidence": 80 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'56% (66% of 18-24)' anchors openness", "confidence": 70 } ], "page_number": 28 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title: 'The new formula for success'", "confidence": 92 }, { "id": 159, "slug": "contrast-principle", "layer": "Slide", "evidence": "Two-column 'from Products+Channels to (Products×Channels)Purpose'", "confidence": 90 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Three stacked rows on each side: siloed/holistic, devoid/amplified, sum/multiplier", "confidence": 78 }, { "id": 78, "slug": "contrast-pairs", "layer": "Loop", "evidence": "Before/after pairing of old vs new model", "confidence": 85 } ], "page_number": 29 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Bullseye on Value-to-customer × Value-to-business with 4 loyalty rings", "confidence": 85 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Concentric rings ascend Interest→Satisfaction→Trust→Advocacy", "confidence": 82 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Pink advocacy ring stands out from purple background", "confidence": 70 }, { "id": 102, "slug": "goal-gradient-effect", "layer": "Loop", "evidence": "Stages create progress sense toward Advocacy goal", "confidence": 60 } ], "page_number": 30 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Title: 'However, loyalty is not granted forever'", "confidence": 78 } ], "page_number": 31 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Frames 'in hard dollars, what are the benefits?'", "confidence": 82 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'$100bn in retail banking revenue up for grabs'", "confidence": 92 } ], "page_number": 33 }, { "tools": [ { "id": 129, "slug": "chart-selection-guide", "layer": "Slide", "evidence": "Bubble row of country shares (49%-82%)", "confidence": 85 }, { "id": 138, "slug": "annotation", "layer": "Slide", "evidence": "Each bubble labelled with the percentage and country", "confidence": 88 }, { "id": 130, "slug": "color-strategy", "layer": "Slide", "evidence": "Purple-to-grey gradient signals share intensity", "confidence": 70 }, { "id": 132, "slug": "visual-hierarchy", "layer": "Slide", "evidence": "Bubble size scales with the share percentage", "confidence": 75 } ], "page_number": 34 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Providing non-financial services'", "confidence": 88 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'$3.3 trillion (10% of GDP)' size-of-prize", "confidence": 82 } ], "page_number": 35 }, { "tools": [ { "id": 118, "slug": "action-titles", "layer": "Slide", "evidence": "Action title: 'Ramping up sales of traditional banking products'", "confidence": 88 }, { "id": 154, "slug": "concrete-language", "layer": "Slide", "evidence": "'one-third' switching opportunity quantified", "confidence": 70 } ], "page_number": 36 }, { "tools": [ { "id": 124, "slug": "closing-techniques", "layer": "Slide", "evidence": "Synthesis closing: 'Reinvention... sets a new performance frontier'", "confidence": 80 }, { "id": 153, "slug": "core-message-extraction", "layer": "Slide", "evidence": "Restates the deck's core 'reinvent' thesis", "confidence": 75 } ], "page_number": 38 }, { "tools": [ { "id": 155, "slug": "credibility-transfer", "layer": "Slide", "evidence": "Methodology: '49,000 consumers' detailed online survey", "confidence": 88 } ], "page_number": 39 } ], "slides_seen": 44, "deck_summary": "Strong Storymakers alignment: textbook Consultant's Gambit with action titles throughout, a named 2x2, a maturity ladder and a quantified value bridge. Weak spots are the front-loaded context (4 forces feel listy rather than building tension) and the appendix-heavy tail.", "secondary_arcs": [ { "id": 11, "slug": "triple-take", "beats": [ { "name": "The Facts (What)", "end_page": 14, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "start_page": 8 }, { "name": "The Implications (So What)", "end_page": 31, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "start_page": 15 }, { "name": "The Action (Now What)", "end_page": 38, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "start_page": 32 } ], "evidence": "Three-chapter structure mirrors What (Ch1 trends) → So What (Ch2 pivots/plays) → Now What (Ch3 value + CTA).", "confidence": 65 } ], "images_inspected": 8, "slide_frameworks": [ { "frameworks": [ { "name": "Total Enterprise Reinvention", "slug": "total-enterprise-reinvention", "evidence": "Named Accenture framework cited in title block + 31% claim", "confidence": 88 } ], "page_number": 7 }, { "frameworks": [ { "name": "2x2 Matrix", "slug": "2x2-matrix", "evidence": "Axes labelled Products (Traditional/New) × Channels (Banking/Beyond Banking)", "confidence": 95 } ], "page_number": 22 }, { "frameworks": [ { "name": "Heatmap Matrix", "slug": "heatmap-matrix", "evidence": "Region × category grid coloured by adoption percentage", "confidence": 70 } ], "page_number": 27 }, { "frameworks": [ { "name": "Multiplier Effect", "slug": "multiplier-effect", "evidence": "Named 'multiplier effect' formula contrasted with simple sum", "confidence": 75 } ], "page_number": 29 }, { "frameworks": [ { "name": "Maturity Model", "slug": "maturity-model", "evidence": "Four ascending loyalty stages: Interest→Satisfaction→Trust→Advocacy", "confidence": 82 } ], "page_number": 30 } ] }, "matchedAt": "2026-04-25 23:21:48+00", "slidesSeen": 44, "deckSummary": "Strong Storymakers alignment: textbook Consultant's Gambit with action titles throughout, a named 2x2, a maturity ladder and a quantified value bridge. Weak spots are the front-loaded context (4 forces feel listy rather than building tension) and the appendix-heavy tail.", "imagesInspected": 8, "extractionSeconds": 300.49106 }, "score": { "backend": null, "scoredAt": "2026-04-24 09:23:24+00", "subScores": { "mece_pillars": 68.5, "scqa_opening": 100, "slide_type_mix": 64, "lead_with_answer": 55, "narrative_pacing": 82.95454545454545, "action_title_density": 83.33333333333334 }, "totalScore": 75, "coveragePct": 100, "explanations": { "mece_pillars": "6 pillars, balance=0.51", "scqa_opening": "first-third narrative: SCACSA", "slide_type_mix": "N9% · S57% · W18% · W16%", "lead_with_answer": "delayed thesis: key_takeaways on page 9", "narrative_pacing": "11% filler/appendix, middle density 87%", "action_title_density": "24/36 substantive slides have action titles (67%)" }, "slidesAnalyzed": 44 }, "review": { "backend": null, "verdict": "A well-structured thought-leadership report with genuine MECE discipline and a strong hook, but it opens with context and closes with recap — use Chapter 2's pivot-to-play nesting as a teaching example of MECE layering, not the overall arc.", "reviewedAt": "2026-04-24 10:42:49+00", "slidesSeen": 44, "suggestions": [ "Move the $100bn value-at-stake from p.33 to p.2 or p.3 and open with the answer: 'U.S. retail banks are leaving $100bn on the table — here is how to capture it.'", "Rewrite every Figure title as an action title: 'Figure 3' becomes 'Four plays cover every revenue pool banks can still claim'; 'Figure 9' becomes 'Main banks already own 82% share — the upside is share-of-wallet, not share-of-customer'", "Replace p.38 with a genuine call-to-action slide: a 2x2 of 'start here / invest next / pilot / defer' mapped to the four plays, with a named decision for the CEO reader", "Collapse Chapter 2: either lead with the four plays (the 'what') and demote the three pivots to a how-to appendix, or vice versa — do not stack two frameworks plus a multiplier model across 15 slides" ], "closingScore": 55, "openingScore": 62, "topStrengths": [ "Strong MECE scaffolding: three pivots (p.17-19) nested inside four plays (p.22-28) nested inside three chapters — rare editorial discipline", "Memorable hook on p.3 using the 1950s TV-adoption curve to frame banking's reinvention moment", "Quantified stakes throughout: 49,000-consumer sample (p.9), $100bn revenue at stake (p.33), 31% outperformance (p.7), 2.5x embedded-finance uplift (p.24)", "Callouts generally support the title's claim — e.g. p.12's '46% of 18-24s lose track' directly evidences 'Fragmentation leads to frustration'" ], "topWeaknesses": [ "Opening buries the lede — 7 pages of 'forces' before the reader is told what to do about them", "Closing (p.38) paraphrases findings instead of issuing a call to action; no 'what now' slide, no decision framework for the executive reader", "Figure titles on p.11, 14, 22, 25, 27, 30, 34 are descriptive captions ('Figure 3. Four strategic plays for banks.') rather than action titles — a Storymakers red flag across a third of the analytical spine", "Chapter 2 is overloaded: three pivots + four plays + a 2x2 + a 'multiplier effect' + 'four stages of loyalty' (p.17-31) — concepts stack faster than they resolve" ], "narrativeScore": 74, "pillarCritique": "Dividers are genuine MECE pillars, not topic dumps: Ch.1 Customer, Ch.2 Pivots+Plays (three pivots × four plays), Ch.3 Value quantification — a clean problem/solution/size structure, reinforced by Figures 3 and 6.", "closingCritique": "p.38 restates findings rather than issuing a call to action, and the deck then drifts into five appendix pages plus authors — no explicit next-steps, investment ask, or decision the reader must make. The $100bn 'value at stake' on p.33 is the memorable number but it's buried mid-Chapter 3, not echoed at close.", "openingCritique": "The TV-adoption analogy on p.3 is a genuine hook, but the thesis ('reignite human connections to discover hidden value') isn't quantified or proven until p.7 with the 31% outperformance stat — five pages of 'forces shaping banking' before the reader knows why to care. Leads with context, not the answer.", "extractionSeconds": 61.164715, "narrativeCritique": "Clear three-chapter arc (Situation/forces p.2-7 → Complication/customer truths Ch.1 → Analysis+Recommendation Ch.2 → Impact Ch.3 → Close p.37-38), but the 'Answer' is delayed until p.21 and the Resolution at p.38 reiterates problems rather than landing a punch. Solid analytical S→C→A→R scaffolding, weak payoff.", "titleQualityScore": 58, "titleQualityCritique": "Mixed: some titles are declarative and insight-bearing ('Customer satisfaction: positive but shallow' p.10, 'Fragmentation leads to frustration' p.12, 'Long live the branch' p.13), but many are topic labels ('From journey to intent' p.17, 'Providing non-financial services' p.35, 'Data is the key to understanding intent' p.20) and Figure titles on p.11, 22, 25, 27, 34 are pure chart captions rather than takeaways." }, "activistThesis": null, "pitchdeck": { "metadata": null, "profile": null }, "slides": [ { "page": 1, "type": "setup", "function": "front_matter", "imagePath": "https://imgproxy.kitesheet.com/IDDK5dUXWiXdSNCPjdsYlZwkzOvAGmpL7B-RieQo7Fw/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wYmI5NTM4NGViODUzNjk2L3AwMDEuanBn", "rawType": "cover", "block": null, "metadata": { "slideType": "cover", "slideTypeCanon": { "name": "Cover", "slug": "cover", "status": "active", "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410", "version": 1, "description": null }, "function": "front_matter", "functionCanon": { "name": "Front matter", "slug": "front_matter", "status": "active", "canonId": "019de52d-133d-73f0-9e26-201eda96b098", "version": 1, "description": null }, "density": "sparse", "densityScore": 8, "componentCount": 3, "textChars": 89, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "subtitle_text", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:24.474+00", "seconds": 2.79, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/1", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-1", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.04, "w": 0.14, "x": 0.43, "y": 0.12 }, "kind": "image", "text": "accenture", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo", "slug": "logo", "status": "active", "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302", "version": 1, "description": null }, "framework": null }, "subkind": "logo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:24.474+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5e565b65-e862-4727-b154-0bee9f8cc530", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.25, "y": 0.27 }, "kind": "title", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:24.474+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1ef835db-1958-4b0b-8912-ff943681310c", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.7, "x": 0.15, "y": 0.34 }, "kind": "title", "text": "Reignite human connections to discover hidden value", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:24.474+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "38716f97-f397-4695-bb67-633894fc7512", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "thumbSrc": "https://imgproxy.kitesheet.com/5HyPQRRT0SEx9ZDEWmMDUTCZf9mgxiXrDJyALHgYZq0/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wYmI5NTM4NGViODUzNjk2L3AwMDEuanBn", "imagePathAlt": "https://imgproxy.kitesheet.com/KwuSH2qDEeM0ZBTMwW2dxdqeqs-vx_z_I2q1NiPyZOI/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wYmI5NTM4NGViODUzNjk2L3AwMDEucG5n", "thumbSrcAlt": "https://imgproxy.kitesheet.com/GQ3T4WrGg1wizXIuyPVJdnIFH-b5NN_Oz_qhyGSwKPo/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8wYmI5NTM4NGViODUzNjk2L3AwMDEucG5n" }, { "page": 2, "type": "setup", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 20, "componentCount": 4, "textChars": 291, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "action_title", "subtitle_text", "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:24.835+00", "seconds": 2.568, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/2", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-2", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 1, "w": 0.7, "x": 0.3, "y": 0 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:24.835+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a19e863c-53d1-4dc0-bdb3-96d2b01a1ffa", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.25, "x": 0.05, "y": 0.55 }, "kind": "paragraph", "text": "It is hard to imagine a time before television. Although many now consume content through smartphones and tablets, the TV set has for decades been the primary device through which many obtained news and watched their favorite programs.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:24.835+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e12c1195-8c13-4e23-ae4e-d6a7b55fceec", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.05, "y": 0.3 }, "kind": "title", "text": "Powerful forces create an urgent need to act", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:24.835+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "76b218de-a24f-43d0-8750-dec4c8648d08", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.05, "y": 0.25 }, "kind": "title", "text": "Introduction", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:24.835+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dc0eb0be-4845-4144-bed8-ecf12ebbfbfc", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Loss Aversion", "slug": "loss-aversion", "status": "active", "bestFor": null, "canonId": "019dd956-9761-738f-8fd4-558a63ea744a", "version": 1, "bodyDocId": null, "description": "Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-6f780b4b5ea7", "evidence": "Frames stakes as urgent need to act now", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-6842b7b7624a", "evidence": "Provocative opener: 'Powerful forces create an urgent need to act'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 2, "name": "Situation & Context", "beatId": "019dd95a-0680-7418-820b-654e0c5ece69", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "TV-adoption analogy + four forces reshaping banking", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 92 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-a89832809ea5", "evidence": "'Powerful forces create an urgent need to act' + four forces (tech, competition, preferences, performance frontier) frame the window of opportunity.", "position": 1, "objective": "Build urgency for banking reinvention", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 3, "type": "analysis", "title": "The slide uses a historical analogy (TV adoption) to frame the current banking industry landscape.", "function": "establish_context", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 67, "componentCount": 6, "textChars": 1857, "nDataPoints": 3, "notes": "The slide uses a historical analogy (TV adoption) to frame the current banking industry landscape.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:26.166+00", "seconds": 3.746, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/3", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-3", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Today, banking executives can learn a lot from this period. As in the early days of television, a variety of factors are combining to create the need for a new, outside-in view of the industry.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:11+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af99-9174e6e4d0b8", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "US household TV adoption: 87%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:11+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af99-94ae47b88372", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.05, "y": 0.94 }, "kind": "other", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.166+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2ca41f50-f894-4d49-a9c0-8abc109a115a", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.28, "x": 0.66, "y": 0.19 }, "kind": "paragraph", "text": "Opportunities abound for banks that can explore the art of the possible and reinvent their enterprise to increase their relevance to customers and set a new performance frontier for all aspects of the organization. Emerging technologies are making it possible for banks to strengthen their digital core by leveraging the power of cloud, data and AI through an interoperable set of systems across the enterprise. A strong digital core allows companies to develop new capabilities at speed, try new things, and fail fast when needed. Technology, once viewed as the disruptor, is now an enabler, helping banks to enhance employee productivity, transform cost structures, engage with customers in novel ways, and develop completely new propositions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.166+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "12116fda-8aa9-43bf-88af-25a9645efe5e", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.25, "x": 0.05, "y": 0.19 }, "kind": "paragraph", "text": "But it wasn't always this way. In 1950, just 9% of US households had a TV set. Five years later, a staggering 65% did. And five years after that, adoption reached 87%.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.166+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4a8b36de-47df-4be3-ac21-b26d3a0aaf58", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.28, "x": 0.36, "y": 0.19 }, "kind": "paragraph", "text": "Uptake rocketed because a series of important developments occurred at the same time: advances in transmission and visual display technology; the creation of technical standards that meant different networks could be viewed on a single device; and a rapidly increasing appetite for news and entertainment presented visually. This created an immense opportunity for networks, device manufacturers and advertisers. By seizing the moment and acting decisively, many created large, successful businesses. Today, banking executives can learn a lot from this period. As in the early days of television, a variety of factors are combining to create the need for a new, outside-in view of the industry.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.166+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6f6dfbde-f695-4479-b5e3-ec86f735d7b9", "parentComponentId": null } ], "metrics": [ { "metricRaw": "US household TV adoption", "numberRaw": "87%", "numberKind": "percent", "actionTitle": "But it wasn't always this way. In 1950, just 9% of US households had a TV set. Five years later, a staggering 65% did. And five years after that, adoption reached 87%.", "calloutText": "Today, banking executives can learn a lot from this period. As in the early days of television, a variety of factors are combining to create the need for a new, outside-in view of the industry.", "numberScale": null, "numberValue": 87, "metricFamily": "share_penetration", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Argument from Analogy", "slug": "argument-from-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-9e3d-7762-a994-72a2f7104e7c", "version": 1, "bodyDocId": null, "description": "Drawing conclusions based on similarities between situations", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-7da20343b49e", "evidence": "Banking executives 'can learn a lot from this period'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-78cf4bb0861a", "evidence": "Specific stats: 9%, 65%, 87%", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "status": "active", "bestFor": null, "canonId": "019dd956-adea-7729-bca1-70810d6238a9", "version": 1, "bodyDocId": null, "description": "Making abstract concepts concrete through familiar comparisons", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-723f74c8c2b4", "evidence": "1950s TV-adoption analogy applied to today's banking", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Opening Hooks", "slug": "opening-hooks", "status": "active", "bestFor": null, "canonId": "019dd956-aeb0-77d5-bfbd-9cd9a6be8186", "version": 1, "bodyDocId": null, "description": "Techniques to capture attention: Startling statistic, provocative question, short story, analogy, contrast", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-74c3c986a533", "evidence": "Hook: '9% of US households had a TV... 87% five years later'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "76aa145f-0984-4d5b-8870-8136e58ec5d6", "evidence": "Uses the historical adoption of television to explain current banking industry trends.", "framework": null, "confidence": 0.9, "extraction": { "at": "2026-05-02 19:50:26.166+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "frameworkName": "argument-from-analogy" } ], "arcBeats": [ { "to": 7, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 2, "name": "Situation & Context", "beatId": "019dd95a-0680-7418-820b-654e0c5ece69", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "TV-adoption analogy + four forces reshaping banking", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 92 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-a89832809ea5", "evidence": "'Powerful forces create an urgent need to act' + four forces (tech, competition, preferences, performance frontier) frame the window of opportunity.", "position": 1, "objective": "Build urgency for banking reinvention", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 4, "type": "analysis", "title": "Uses a Venn-like circular layout over a background image to present four key trends.", "function": "establish_context", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "sparse", "densityScore": 21, "componentCount": 3, "textChars": 385, "nDataPoints": 0, "notes": "Uses a Venn-like circular layout over a background image to present four key trends.", "elementsJson": [ "paragraph", "venn_diagram", "photo", "numbered_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:27.497+00", "seconds": 4.99, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/4", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-4", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.8, "w": 0.5, "x": 0.25, "y": 0.1 }, "kind": "list", "text": "1. Advanced technology is now available to all\n2. Rapidly rising interest rates reveal frailties\n3. The changing face of competition\n4. Shifting customer preferences", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.497+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "79b80011-1fee-426f-849e-11997f814245", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.3, "x": 0.05, "y": 0.1 }, "kind": "paragraph", "text": "This technological revolution is just the first of four major developments that are shaping banking today and creating an imperative for banks to reinvent their business and operating models.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.497+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9092bfe2-252f-4af9-99ef-1be99f856a0e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.497+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "74a31b5a-082f-4504-8306-8a65fc8dcfc9", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-827cb48e5465", "evidence": "Title states 'four major developments shaping banking'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 4, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 2, "name": "Situation & Context", "beatId": "019dd95a-0680-7418-820b-654e0c5ece69", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "TV-adoption analogy + four forces reshaping banking", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 92 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-a89832809ea5", "evidence": "'Powerful forces create an urgent need to act' + four forces (tech, competition, preferences, performance frontier) frame the window of opportunity.", "position": 1, "objective": "Build urgency for banking reinvention", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 5, "type": "analysis", "title": "The slide uses a numbered list format to present two distinct industry trends.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 68, "componentCount": 8, "textChars": 591, "nDataPoints": 4, "notes": "The slide uses a numbered list format to present two distinct industry trends.", "elementsJson": [ "headline_text", "paragraph", "numbered_list", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:29.037+00", "seconds": 6.171, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/5", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-5", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Banks invested $124 billion globally in new IT in 2021, a 24% increase compared to 2019.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:16+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af99-c51abfb04f96", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.35, "x": 0.63, "y": 0.56 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fd302b3b-ed74-4ed1-bab2-e538066ee9da", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Global bank IT investment 2021: $124 billion", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:16+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af99-c9046556a4f4", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.25, "x": 0.056, "y": 0.292 }, "kind": "paragraph", "text": "Banks invested $124 billion globally in new IT in 2021, a 24% increase compared to 2019.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0b9a2a9a-3472-44f9-b140-fcfecf5ed0d1", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.36, "y": 0.292 }, "kind": "paragraph", "text": "It is a common perception: as night follows day, banking profits increase as interest rates rise. So, after a 450bps surge in US Federal Reserve rates and a 350bps hike in European Central Bank rates since February 2022, many thought banks were in luck.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "90869c1d-cda0-40a7-b0c7-ca12e4e7358d", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.056, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "447b9308-af3f-4cc9-93ed-b809d2f4af0a", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.22, "x": 0.056, "y": 0.208 }, "kind": "title", "text": "Advanced technology is now available to all", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df843e67-65d3-4a00-b3b8-247485da0bcb", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.22, "x": 0.36, "y": 0.208 }, "kind": "title", "text": "Rapidly rising interest rates reveal frailties", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.037+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e8942bff-af31-4be3-a120-1246b36be685", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Global bank IT investment 2021", "numberRaw": "$124 billion", "numberKind": "money", "actionTitle": "Advanced technology is now available to all", "calloutText": "Banks invested $124 billion globally in new IT in 2021, a 24% increase compared to 2019.", "numberScale": "b", "numberValue": 124, "metricFamily": "market_size", "numberCurrency": "$" } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-87cb091d66c0", "evidence": "Action title: 'Advanced technology is now available to all'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-8b0954bf5d69", "evidence": "Callout: '$124 billion globally in new IT in 2021, +24% vs 2019'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 2, "name": "Situation & Context", "beatId": "019dd95a-0680-7418-820b-654e0c5ece69", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "TV-adoption analogy + four forces reshaping banking", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 92 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-a89832809ea5", "evidence": "'Powerful forces create an urgent need to act' + four forces (tech, competition, preferences, performance frontier) frame the window of opportunity.", "position": 1, "objective": "Build urgency for banking reinvention", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 6, "type": "resolution", "title": "The slide is a continuation of a list, starting with points 3 and 4.", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 73, "componentCount": 9, "textChars": 623, "nDataPoints": 2, "notes": "The slide is a continuation of a list, starting with points 3 and 4.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "callout_box" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:26.342+00", "seconds": 3.445, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/6", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-6", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.256, "w": 0.256, "x": 0.712, "y": 0.504 }, "kind": "callout", "text": "In short, to become or remain a market leader, every bank will need to embark on a journey of perpetual renewal.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "146ef033-052f-494b-b08c-fb0df982f28a", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "customers whose values and life purpose changed in past 12 months: 6 in 10", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:20+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-028f43a88552", "parentComponentId": null }, { "bbox": { "h": 0.064, "w": 0.312, "x": 0.056, "y": 0.256 }, "kind": "paragraph", "text": "A major factor is at play that was not present during previous periods of rising interest rates: stiff competition from digital-only banks and businesses that traditionally operated outside of financial services.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "09cf6e71-69bc-44b8-8296-442b40825223", "parentComponentId": null }, { "bbox": { "h": 0.048, "w": 0.312, "x": 0.36, "y": 0.256 }, "kind": "paragraph", "text": "The pandemic has altered consumer expectations and behaviors so greatly that the phrases ‘pre-Covid’ and ‘post-Covid’ are widespread.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ddf6c748-f421-4e54-8e05-f502da229efb", "parentComponentId": null }, { "bbox": { "h": 0.016, "w": 0.184, "x": 0.056, "y": 0.936 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8cc6f42-c771-4a71-b558-d055a42dbc94", "parentComponentId": null }, { "bbox": { "h": 0.032, "w": 0.312, "x": 0.056, "y": 0.208 }, "kind": "title", "text": "The changing face of competition", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4341f3b0-cda1-48c7-9122-627c9b794ab4", "parentComponentId": null }, { "bbox": { "h": 0.032, "w": 0.312, "x": 0.36, "y": 0.208 }, "kind": "title", "text": "Shifting customer preferences", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83543bd0-17cf-473b-9115-85d5b2bc6bcf", "parentComponentId": null }, { "bbox": { "h": 0.184, "w": 0.104, "x": 0.36, "y": 0.1 }, "kind": "title", "text": "4", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "befc29ea-d8e5-4bb0-98b1-3bc31bc40d16", "parentComponentId": null }, { "bbox": { "h": 0.184, "w": 0.104, "x": 0.056, "y": 0.1 }, "kind": "title", "text": "3", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.342+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f56381e1-ae77-46d3-86ec-6b99dcec0bbd", "parentComponentId": null } ], "metrics": [ { "metricRaw": "customers whose values and life purpose changed in past 12 months", "numberRaw": "6 in 10", "numberKind": "plain", "actionTitle": null, "calloutText": "In short, to become or remain a market leader, every bank will need to embark on a journey of perpetual renewal.", "numberScale": null, "numberValue": 6, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-8ed8fd59acb9", "evidence": "Titles: 'changing face of competition / shifting customer preferences'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-91f59c106b1b", "evidence": "'6 in 10' stat anchors the trend", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 7, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 2, "name": "Situation & Context", "beatId": "019dd95a-0680-7418-820b-654e0c5ece69", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "TV-adoption analogy + four forces reshaping banking", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 92 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-a89832809ea5", "evidence": "'Powerful forces create an urgent need to act' + four forces (tech, competition, preferences, performance frontier) frame the window of opportunity.", "position": 1, "objective": "Build urgency for banking reinvention", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 7, "type": "setup", "title": "The slide uses a three-column text layout to articulate the strategic shift required for banks to remain competitive.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 93, "componentCount": 13, "textChars": 3527, "nDataPoints": 1, "notes": "The slide uses a three-column text layout to articulate the strategic shift required for banks to remain competitive.", "elementsJson": [ "headline_text", "action_title", "paragraph" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:27.587+00", "seconds": 4.633, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/7", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-7", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The research shows that organizations that reinvent themselves in this way outperform their industry peers in terms of 'experience' metrics by 31%.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:19+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af99-e52f93daceef", "parentComponentId": null }, { "bbox": null, "kind": "framework", "text": "Total Enterprise Reinvention", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": { "name": "Structuring frame", "slug": "structuring-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-48ff-708d-8103-a8464743e560", "version": 1, "bodyDocId": null, "description": "A named scaffold for organising content (SCQA, situation-action-result, etc.).", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:19+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af99-ef13aa50fb3a", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "lead in experience metrics for reinventor banks vs peers: 31%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:19+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af99-ead5d00de3ae", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.05, "y": 0.58 }, "kind": "paragraph", "text": "Companies that use technology—including cloud, data and AI—along with new ways of working can build greater resilience and new paths for growth. Combining the power of technology and human ingenuity will enable them to reinvent how they go to market, partner and create value to unlock a new performance frontier.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3910e6ec-a5e2-4c73-974f-e8ab4ebcca59", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.28, "x": 0.05, "y": 0.46 }, "kind": "paragraph", "text": "Accenture's Total Enterprise Reinvention research found that a small group of companies are using technology and new ways of working to reach a new level of performance, and outperforming their peers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3af07473-5511-4412-ba92-fd37bde409d3", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.05, "y": 0.24 }, "kind": "paragraph", "text": "There's a new imperative being driven by a handful of organizations that are quietly and systematically changing the game. Their goal: to reinvent, over time, every part of their organization, with a deliberate strategy that is digital at its core.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6760ca18-91b2-4033-b7d1-03f015a1131a", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.36, "y": 0.66 }, "kind": "paragraph", "text": "In an industry such as banking, where competitive innovation is never-ending and switching is easier than ever, a critical part of enterprise reinvention is re-imagining customer relationships. Incremental progress is unlikely to be enough. Instead, leading banks will move away from focusing on customer journeys to understanding customer intent; from basic personalization to having meaningful personal conversations; and from siloed to holistic propositions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7c5758b6-5578-4c50-a00d-40e2b986cb9f", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.28, "x": 0.36, "y": 0.24 }, "kind": "paragraph", "text": "It goes without saying that this is a radical departure from traditional strategies and ways of working. It is less about what banks should do, and more about the kind of organization they should strive to become—one that can differentiate between the traditional strengths that will continue to empower them and those that will hold them back; one that moves away from industry benchmarks, which usually reinforce traditional paradigms, preferring to think afresh about how best to meet customers' needs. And one that embraces the art of the possible as it explores new ways to drive growth and optimize operations and experiences. The research shows that organizations that reinvent themselves in this way outperform their industry peers in terms of 'experience' metrics by 31%.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8f0e235d-8caa-4fb5-9968-3a502649f3fc", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.67, "y": 0.24 }, "kind": "paragraph", "text": "This means connecting functions and data across the organization; creating new ways of operating, and of engaging with customers; asking new questions and finding new answers that drive decision-making and the development of new products and growth opportunities.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "925ca6f7-35b7-44cb-8d58-2bc2749ca4cb", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.67, "y": 0.41 }, "kind": "paragraph", "text": "These changes will allow banks to become more than customer-centric—we call it life centricity. It entails gaining a profound understanding of customers, being ultra-relevant, playing a more meaningful role in customers' lives, and helping them achieve their life aspirations by offering products and services through their preferred channels at a convenient time and place, and in ways that simplify their daily interactions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c215f6a4-aa0d-4f09-8b72-0ea213b741ea", "parentComponentId": null }, { "bbox": { "h": 0.23, "w": 0.28, "x": 0.67, "y": 0.63 }, "kind": "paragraph", "text": "The time to act is now. Just as broadcasting networks, device manufacturers and advertisers seized on the mass adoption of television in the 1950s, banks today have an opportunity to redefine what banking means for customers in the 2020s. This transformation is already underway, accelerated by the fintechs and bigtechs and given momentum by the more innovative incumbents. Every bank today has the choice either to help shape the future of its industry, or to find some way of thriving in a world designed by its competitors.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "edcba0e0-8ef7-4dbd-afca-174f3c70f71b", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "82a34838-eb1f-4556-8954-91e326e71507", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.9, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Setting a new performance frontier for banks", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.587+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ce21ba4f-d8b9-4821-97de-8cd8538a48ab", "parentComponentId": null } ], "metrics": [ { "metricRaw": "lead in experience metrics for reinventor banks vs peers", "numberRaw": "31%", "numberKind": "percent", "actionTitle": "Setting a new performance frontier for banks", "calloutText": "The research shows that organizations that reinvent themselves in this way outperform their industry peers in terms of 'experience' metrics by 31%.", "numberScale": null, "numberValue": 31, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-9741ee972866", "evidence": "Title: 'Setting a new performance frontier for banks'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Authority Bias", "slug": "authority-bias", "status": "active", "bestFor": null, "canonId": "019dd956-c38d-70b9-a284-b2b479763356", "version": 1, "bodyDocId": null, "description": "Expert opinions are weighted more heavily - cite credible sources", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Architect", "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-9f1a43dea15c", "evidence": "Borrows Accenture research authority for the 31% claim", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-993ba56bbf0d", "evidence": "Cites Accenture's named 'Total Enterprise Reinvention' research (+31%)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "019dd95a-1ca5-70bb-bb9c-49e0aa1f6158", "evidence": "Named Accenture framework cited in title block + 31% claim", "framework": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 7, "frameworkName": "Total Enterprise Reinvention" } ], "arcBeats": [ { "to": 7, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 2, "name": "Situation & Context", "beatId": "019dd95a-0680-7418-820b-654e0c5ece69", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Situation & Context", "slug": "consultants-gambit-situation-context", "status": "active", "canonId": "019dd9b8-05ae-741b-992d-65ee83c639b3", "version": 1, "description": null }, "evidence": "TV-adoption analogy + four forces reshaping banking", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 92 } ], "loops": [ { "to": 7, "from": 2, "loop": { "name": "15_why_now", "slug": "15-why-now", "status": "active", "bestFor": "Sales pitches, fundraising, requesting immediate budget approval", "canonId": "019dd956-6c00-70cd-bd42-6bacc4af726f", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity", "description": "Create temporal urgency by proving that the window of opportunity is opening or closing", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-a89832809ea5", "evidence": "'Powerful forces create an urgent need to act' + four forces (tech, competition, preferences, performance frontier) frame the window of opportunity.", "position": 1, "objective": "Build urgency for banking reinvention", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 8, "type": "setup", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 12, "componentCount": 4, "textChars": 78, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "subtitle_text", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:25.593+00", "seconds": 2.484, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/8", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-8", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 1, "w": 0.52, "x": 0, "y": 0 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:25.593+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1e69ded7-25f3-457b-86cc-ad5a4de53b43", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.185, "x": 0.056, "y": 0.94 }, "kind": "paragraph", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:25.593+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ad345402-b4a9-4386-af02-55e4a20acf48", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.375, "x": 0.591, "y": 0.438 }, "kind": "title", "text": "Understanding the ever-changing customer", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:25.593+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8a99438d-140e-4b36-a927-b475a503e00d", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.105, "x": 0.591, "y": 0.368 }, "kind": "title", "text": "Chapter 1", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:25.593+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b6a2c726-2e06-417e-83fd-ba172982a2c6", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 8, "name": "Problem & Complication", "beatId": "019dd95a-0680-7418-820b-6b5a5d6836ac", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-796715ea0957", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [], "locked": true }, { "page": 9, "type": "setup", "title": "The slide uses a purple background with white text and icons to present key findings from an Accenture study.", "function": "summarize", "rawType": "executive_summary", "block": null, "metadata": { "slideType": "executive_summary", "slideTypeCanon": { "name": "Executive summary", "slug": "executive_summary", "status": "active", "canonId": "019de52d-06be-73ff-81b3-f99fe7f0025e", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 82, "componentCount": 9, "textChars": 1166, "nDataPoints": 1, "notes": "The slide uses a purple background with white text and icons to present key findings from an Accenture study.", "elementsJson": [ "paragraph", "icon_grid", "headline_text" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:26.369+00", "seconds": 3.137, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/9", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-9", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Accenture's survey of 49,000 banking consumers around the world—the fourth edition of our alternate-yearly financial services consumer study—aims to help provide these insights.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:35+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-7ce2d0863ee1", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.05, "y": 0.5 }, "kind": "list", "text": "Shallow satisfaction: NPSs are positive, but sentiment drops when customers are probed more deeply.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.369+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "661fc742-dae0-481c-8421-9b198691b1a2", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.77, "y": 0.5 }, "kind": "list", "text": "Long live the branch: Branches are still seen as a symbol of stability and are used for high-value and complex activities.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.369+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8947b751-0ecc-4df9-9f25-1b66a6339520", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.59, "y": 0.5 }, "kind": "list", "text": "Digital channels are impersonal: Most consumers use digital for short, functional purposes only.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.369+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8dac76e5-70be-436e-b521-58436245801f", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.41, "y": 0.5 }, "kind": "list", "text": "Frustration is real: The ever-growing number of financial relationships is causing frustration among customers.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.369+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a852608f-8ecb-458a-9e0b-52a5ec062904", "parentComponentId": null }, { "bbox": { "h": 0.3, "w": 0.15, "x": 0.23, "y": 0.5 }, "kind": "list", "text": "Fragmentation intensifies: The share of wallet of non-banking financial service providers is increasing.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.369+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c6638d6c-e0ea-4d79-96be-666784c7250b", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "banking consumers surveyed: 49,000", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:35+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-82c8330c3b28", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.75, "x": 0.05, "y": 0.08 }, "kind": "paragraph", "text": "The first step in becoming life-centric is to understand customers’ intent and life aspirations, as well as what they want from their bank, their perceptions of existing providers and their appetite for new services. Accenture’s survey of 49,000 banking consumers around the world—the fourth edition of our alternate-yearly financial services consumer study—aims to help provide these insights.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.369+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4f6a5b93-4c0b-46c6-a9ff-7b22f20cc0df", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.369+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "146fcf14-80c5-4c84-8234-885bfc5d2b9e", "parentComponentId": null } ], "metrics": [ { "metricRaw": "banking consumers surveyed", "numberRaw": "49,000", "numberKind": "plain", "actionTitle": "The first step in becoming life-centric is to understand customers' intent and life aspirations, as well as what they want from their bank, their perceptions of existing providers and their appetite for new services. Accenture's survey of 49,000 banking consumers around the world—the fourth edition of our alternate-yearly financial services consumer study—aims to help provide these insights.", "calloutText": "Accenture's survey of 49,000 banking consumers around the world—the fourth edition of our alternate-yearly financial services consumer study—aims to help provide these insights.", "numberScale": null, "numberValue": 49, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-a1d30db1ef57", "evidence": "Frames first step: 'become life-centric, understand customers' intent'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-a4ccd31f2636", "evidence": "'49,000 banking consumers... fourth edition' establishes data weight", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 9, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 8, "name": "Problem & Complication", "beatId": "019dd95a-0680-7418-820b-6b5a5d6836ac", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-796715ea0957", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 12, "from": 9, "loop": { "name": "10_iceberg", "slug": "10-iceberg", "status": "active", "bestFor": "Consulting, complex problem solving, organizational change", "canonId": "019dd956-69f4-738c-852a-643798da0899", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "description": "Reveal that the visible problem is merely a symptom of a deeper root cause", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-ac1a47f035cc", "evidence": "Visible symptom (positive but shallow satisfaction) → hidden system (multi-provider fragmentation) → root cause (lose-track frustration).", "position": 2, "objective": "Diagnose shallow satisfaction as fragmentation", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 10, "type": "resolution", "title": "The slide is split into two main sections: customer satisfaction (left) and market fragmentation (right).", "function": "summarize", "rawType": "key_takeaways", "block": null, "metadata": { "slideType": "key_takeaways", "slideTypeCanon": { "name": "Key takeaways", "slug": "key_takeaways", "status": "active", "canonId": "019de52d-06e7-7674-a891-9f7de3b11b6d", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 91, "componentCount": 12, "textChars": 1251, "nDataPoints": 7, "notes": "The slide is split into two main sections: customer satisfaction (left) and market fragmentation (right).", "elementsJson": [ "action_title", "paragraph", "big_number", "callout_box", "infographic" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:31.836+00", "seconds": 8.257, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/10", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-10", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "82% of consumers aged 18-24 acquired a financial services product from a new provider in the past 12 months, compared with 34% of those aged over 65.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:32+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-47c8b6038feb", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.1, "x": 0.58, "y": 0.62 }, "kind": "metric", "text": "82%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "06036fa8-d574-43d6-8e5b-4f3d5fef95f8", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.08, "x": 0.42, "y": 0.65 }, "kind": "metric", "text": "+29", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1e449f52-d395-4f0e-a42b-26f8c069ac03", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.08, "x": 0.18, "y": 0.65 }, "kind": "metric", "text": "+18", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "25ce95a7-4a1c-43a8-b7e2-ae760061ee14", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.1, "x": 0.85, "y": 0.68 }, "kind": "metric", "text": "34%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2b9bba8-1cf3-4294-8e64-e61fbcee0c19", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "NPS score by age cohort: +18", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:32+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-4a7fcc82923f", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "More than four in ten consumers give their main bank a score of at least nine out of ten when asked about their likelihood of recommending it to a friend or colleague. This translates to an NPS of +24. Although positive, it is not an overwhelmingly enthusiastic assessment.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5498bdd3-08ea-4832-aa21-3216c55e579a", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.58, "y": 0.25 }, "kind": "paragraph", "text": "Low levels of satisfaction contributed to consumers subscribing to financial services products from new providers. Consumers have an average of 6.3 financial products (see Figure 1 overleaf), but only half of these are from their main bank (the bank through which most daily transactions are made).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5d16277a-71c2-4e21-864a-3f189e488922", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.05, "y": 0.42 }, "kind": "paragraph", "text": "When probed about specific aspects of their bank's services and offerings, consumer sentiment drops significantly. For example, just 34% score their bank's mobile app at least nine out of ten and only 30% give their bank's customer service the same score. Similarly, only 23% rate their bank highly for its range of products and services and for the competency of its tailored financial advice.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "77c1a967-a5d8-4216-90f3-88f20a066395", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8dfb8c26-9c7d-45af-ad05-b0507bcf98df", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Customer satisfaction: positive but shallow", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "82684e40-0095-4900-afe8-8bd85c5e7733", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.3, "x": 0.58, "y": 0.08 }, "kind": "title", "text": "Fragmentation intensifies", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.836+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b975b370-40b1-45c8-820f-6919a03ca23b", "parentComponentId": null } ], "metrics": [ { "metricRaw": "NPS score by age cohort", "numberRaw": "+18", "numberKind": "plain", "actionTitle": "Customer satisfaction: positive but shallow", "calloutText": "82% of consumers aged 18-24 acquired a financial services product from a new provider in the past 12 months, compared with 34% of those aged over 65.", "numberScale": null, "numberValue": 18, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-a90032199828", "evidence": "Title: 'Customer satisfaction: positive but shallow'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-afb64abdcbb7", "evidence": "'82% of consumers aged 18-24... 34% of those over 65'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-b2e91c3a92cf", "evidence": "Generational contrast 18-24 vs 65+ highlights gap", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 10, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 8, "name": "Problem & Complication", "beatId": "019dd95a-0680-7418-820b-6b5a5d6836ac", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-796715ea0957", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 12, "from": 9, "loop": { "name": "10_iceberg", "slug": "10-iceberg", "status": "active", "bestFor": "Consulting, complex problem solving, organizational change", "canonId": "019dd956-69f4-738c-852a-643798da0899", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "description": "Reveal that the visible problem is merely a symptom of a deeper root cause", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-ac1a47f035cc", "evidence": "Visible symptom (positive but shallow satisfaction) → hidden system (multi-provider fragmentation) → root cause (lose-track frustration).", "position": 2, "objective": "Diagnose shallow satisfaction as fragmentation", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 11, "type": "analysis", "title": "The chart uses a dumbbell plot style to show the split between 'With main bank' and 'With other providers'.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 85, "componentCount": 9, "textChars": 1064, "nDataPoints": 18, "notes": "The chart uses a dumbbell plot style to show the split between 'With main bank' and 'With other providers'.", "elementsJson": [ "headline_text", "bar_chart_stacked", "paragraph", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:26.75+00", "seconds": 3.071, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/11", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-11", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "This trend is accelerating: six in ten (59%) consumers acquired a financial services product from a new provider in the past 12 months.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:32+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-27f60306cc2a", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.55, "x": 0.05, "y": 0.23 }, "kind": "chart", "text": "Dumbbell chart showing product counts by region", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Dot plot", "slug": "dot", "status": "active", "canonId": "019de52d-0235-738b-bd2b-78f8e24d7cb0", "version": 1, "description": null }, "framework": null }, "subkind": "dot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.75+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "88c17750-57b1-46d3-8f5b-208e0841ab39", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.6, "x": 0.05, "y": 0.76 }, "kind": "disclaimer", "text": "Note: Financial services products and services include current accounts, savings accounts/term deposits, credit cards, personal loans, mortgages, home/property insurance, life insurance, auto insurance, investments, retirement products and crypto.", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.75+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "06a38c53-c5b7-4680-91e5-163a37f4f04e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.18, "y": 0.66 }, "kind": "legend", "text": "With main bank / With other providers", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.75+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e3a4a6a2-4644-4c7f-9371-f418be41333d", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Financial services products per customer: 7.1", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:32+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-29fe9097fd85", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.05, "y": 0.13 }, "kind": "paragraph", "text": "Analysis based on responses to questions “Which of the following financial services and products do you currently have?” and “Whom did you acquire these from?”", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.75+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "32ae414c-6ef8-4fda-be47-741a43a1cdca", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.65, "y": 0.09 }, "kind": "paragraph", "text": "This trend is accelerating: six in ten (59%) consumers acquired a financial services product from a new provider in the past 12 months. Younger consumers started relationships with new providers more than twice as frequently as those aged over 65...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.75+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8d74e9da-d395-4a04-86b0-328237c6b522", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.4, "x": 0.05, "y": 0.86 }, "kind": "source-note", "text": "Source: Accenture Research analysis on Accenture Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.75+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f9915a7a-552d-4442-847b-bd49d57ac4c7", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.4, "x": 0.05, "y": 0.09 }, "kind": "title", "text": "Figure 1. Total number of financial services products per customer.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.75+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0540e1f4-a095-4261-8ee5-a542f43f5b2a", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Financial services products per customer", "numberRaw": "7.1", "numberKind": "plain", "actionTitle": null, "calloutText": "This trend is accelerating: six in ten (59%) consumers acquired a financial services product from a new provider in the past 12 months.", "numberScale": null, "numberValue": 7.1, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-b81bf6da0391", "evidence": "Numeric labels (3.1, 3.5, 7.1) on each segment", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-b4e054dc6f55", "evidence": "Stacked bar (Figure 1) per region for products-per-customer", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-bd1632350c72", "evidence": "Two-color split: 'main bank' vs 'other providers'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-c0f01ee754eb", "evidence": "Same bar repeated across six regions for comparison", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 11, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 8, "name": "Problem & Complication", "beatId": "019dd95a-0680-7418-820b-6b5a5d6836ac", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-796715ea0957", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 12, "from": 9, "loop": { "name": "10_iceberg", "slug": "10-iceberg", "status": "active", "bestFor": "Consulting, complex problem solving, organizational change", "canonId": "019dd956-69f4-738c-852a-643798da0899", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "description": "Reveal that the visible problem is merely a symptom of a deeper root cause", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-ac1a47f035cc", "evidence": "Visible symptom (positive but shallow satisfaction) → hidden system (multi-provider fragmentation) → root cause (lose-track frustration).", "position": 2, "objective": "Diagnose shallow satisfaction as fragmentation", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 12, "type": "analysis", "title": "The slide is split into two distinct thematic sections: fragmentation/frustration and the lack of personal connection in digital banking.", "function": "diagnose", "rawType": "pain_points", "block": null, "metadata": { "slideType": "pain_points", "slideTypeCanon": { "name": "Pain points", "slug": "pain_points", "status": "active", "canonId": "019de52d-08a0-761d-a14f-1dbc5e447381", "version": 1, "description": null }, "function": "diagnose", "functionCanon": { "name": "Diagnose", "slug": "diagnose", "status": "active", "canonId": "019de52d-1657-7223-acc5-7437d878c850", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 94, "componentCount": 13, "textChars": 2040, "nDataPoints": 6, "notes": "The slide is split into two distinct thematic sections: fragmentation/frustration and the lack of personal connection in digital banking.", "elementsJson": [ "headline_text", "action_title", "paragraph", "big_number", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 21:24:46.308+00", "seconds": 11.019, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/12", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-12", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "46% of consumers aged 18-24 often lose track of their financial products and services, compared with 18% of those aged over 65.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:34+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-623c2a6edbb5", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.08, "x": 0.15, "y": 0.73 }, "kind": "metric", "text": "46%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "41a482fd-69fc-4b5a-bdb2-3d73331ba103", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.08, "x": 0.36, "y": 0.73 }, "kind": "metric", "text": "18%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5504acd-14c3-4e01-992c-81471390a0fd", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.08, "x": 0.66, "y": 0.73 }, "kind": "metric", "text": "63%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": null, "subkind": { "name": "Big number", "slug": "big-number", "status": "active", "canonId": "019de52c-fc70-70c8-b965-0584548a9204", "version": 1, "description": null }, "framework": null }, "subkind": "big-number", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f3c2fa4e-2369-4e68-ab72-ff9541dbc190", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Consumers aged 18-24 who often lose track of their financial products: 46%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:34+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-65d8530f062d", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.54, "y": 0.17 }, "kind": "paragraph", "text": "Our survey shows that most consumers use their bank's digital channels for quick functional tasks only. For example, nearly 63% said the majority of their mobile banking logins are simply to check their account balance. The data also illustrates how digitalization has reduced personal interaction between bank and customer: 44% of consumers aged 18-44 had difficulty getting human support when they needed it.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "102e2a52-cb68-48a2-9c16-d600ad8b82d4", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.4, "x": 0.54, "y": 0.48 }, "kind": "paragraph", "text": "This makes it difficult for banks to give meaningful advice and to sell complex banking products. As a result, they need to find ways to reignite these personal conversations with customers to successfully build relationships, increase loyalty and grow trust. Eventually, this will make it easier to up-sell and cross-sell.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4791c76f-5a5f-40fc-9188-56370dd8c0da", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.35, "x": 0.05, "y": 0.26 }, "kind": "paragraph", "text": "Some consumers find it difficult to manage their ever-growing number of financial services providers: 32% often lose track of their financial products and services. Younger consumers are twice as likely as older generations to feel this way.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7933b9e6-bc1a-43ab-8218-1bdff07627fe", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.35, "x": 0.05, "y": 0.4 }, "kind": "paragraph", "text": "This explains the strong demand for solutions that help consumers manage their financial relationships. More than half (55%) would use an app or service that offers a single aggregated view of all their financial products and services across different service providers. Furthermore, Accenture’s Payments Survey found that 60% of consumers want a single app which tracks payments from all payment providers.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "86e16a5a-69c3-427f-9222-1a265ff58b66", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.4, "x": 0.54, "y": 0.34 }, "kind": "paragraph", "text": "These findings suggest that digital channels are functionally correct but emotionally devoid. They do not help forge a personal connection between bank and customer that goes beyond a transactional relationship—only 25% said their bank performs ‘extremely well’ when it comes to being aware of important changes to their financial and personal situations.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f5823e42-c61b-4035-a5c3-b1f62ab915a4", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e0be1f88-fbbe-41c1-8564-a2bc6ac7d755", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.54, "y": 0.09 }, "kind": "title", "text": "Digital channels are impersonal", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7ef9a64b-dda2-41e4-b548-ebfd56ca4c52", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.05, "y": 0.09 }, "kind": "title", "text": "Fragmentation leads to frustration", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 21:24:46.308+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9cbff115-03bf-4ef5-9ec8-b4dec700f63b", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Consumers aged 18-24 who often lose track of their financial products", "numberRaw": "46%", "numberKind": "percent", "actionTitle": "Fragmentation leads to frustration", "calloutText": "46% of consumers aged 18-24 often lose track of their financial products and services, compared with 18% of those aged over 65.", "numberScale": null, "numberValue": 46, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-c660e66e1f86", "evidence": "Title: 'Fragmentation leads to frustration'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-c8c2bc4cfbab", "evidence": "'46% of 18-24 often lose track... 18% over 65'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 12, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 8, "name": "Problem & Complication", "beatId": "019dd95a-0680-7418-820b-6b5a5d6836ac", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-796715ea0957", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 12, "from": 9, "loop": { "name": "10_iceberg", "slug": "10-iceberg", "status": "active", "bestFor": "Consulting, complex problem solving, organizational change", "canonId": "019dd956-69f4-738c-852a-643798da0899", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause", "description": "Reveal that the visible problem is merely a symptom of a deeper root cause", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-ac1a47f035cc", "evidence": "Visible symptom (positive but shallow satisfaction) → hidden system (multi-provider fragmentation) → root cause (lose-track frustration).", "position": 2, "objective": "Diagnose shallow satisfaction as fragmentation", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 13, "type": "analysis", "title": "The slide uses a contrast between the decline of physical infrastructure and the persistent consumer sentiment favoring it.", "function": "establish_context", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 72, "componentCount": 7, "textChars": 1152, "nDataPoints": 6, "notes": "The slide uses a contrast between the decline of physical infrastructure and the persistent consumer sentiment favoring it.", "elementsJson": [ "action_title", "paragraph", "callout_box", "photo", "icon_grid", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:27.307+00", "seconds": 3.325, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/13", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-13", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.35, "x": 0.05, "y": 0.65 }, "kind": "callout", "text": "Two-thirds (67%) of consumers like seeing branches in their neighborhood as it portrays the stability and availability of their bank.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.307+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cae00a82-c90e-4650-91e7-8103bf5ce800", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.05, "y": 0.75 }, "kind": "image", "text": "Iconography of a bank branch", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Infographic", "slug": "infographic", "status": "active", "canonId": "019de52c-fe26-750c-9d7d-9f34e21324e8", "version": 1, "description": null }, "framework": null }, "subkind": "infographic", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.307+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8a79bf93-bb6f-454b-a8d1-3f977ee5da14", "parentComponentId": null }, { "bbox": { "h": 1, "w": 0.55, "x": 0.45, "y": 0 }, "kind": "image", "text": "Woman sitting at a desk in a professional setting", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.307+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fe278f30-245a-4552-8178-c1d9566deb39", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Consumers who like seeing branches in their neighborhood: 67%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:52+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9b-22d1c9bf5b45", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.35, "x": 0.05, "y": 0.43 }, "kind": "paragraph", "text": "Yet consumers still value the branch. Two-thirds (67%) like seeing branches in their neighborhood as it portrays the stability and availability of their bank. Remarkably, consumers across all age groups feel this way. This sentiment is present in most countries: more than 50% of consumers in 29 of the 33 countries where the survey was conducted appreciate seeing branches in their neighborhood (Figure 2).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.307+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "224f2cdb-c992-45b4-8897-fb400fbefe18", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.35, "x": 0.05, "y": 0.17 }, "kind": "paragraph", "text": "Between 2011 and 2021, US banks shuttered 17% of their domestic branches, while those in Europe closed 35%. The shift toward digital banking has accelerated in recent years in response to pandemic-induced changes in consumer preferences, which helped drive the aforementioned 24% increase in banks' investment in IT between 2019 and 2021. As a result, our research suggests that now just 3% of consumers' interactions with their bank happen face-to-face.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.307+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "84b58f60-feb2-4ba1-9d7c-fe41fd67021e", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Long live the branch", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.307+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "25e03cc2-a660-442b-9641-072388af527c", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Consumers who like seeing branches in their neighborhood", "numberRaw": "67%", "numberKind": "percent", "actionTitle": "Long live the branch", "calloutText": "Two-thirds (67%) of consumers like seeing branches in their neighborhood as it portrays the stability and availability of their bank.", "numberScale": null, "numberValue": 67, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-cdec5f11a6b7", "evidence": "Title: 'Long live the branch' counters digital-only myth", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Unexpected Pattern", "slug": "unexpected-pattern", "status": "active", "bestFor": null, "canonId": "019dd956-bc0f-71af-8d32-3c1a2da38c40", "version": 1, "bodyDocId": null, "description": "Breaking a pattern to create surprise and attention", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-d198b3da7240", "evidence": "Branches still loved in digital era—pattern break", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 13, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 8, "name": "Problem & Complication", "beatId": "019dd95a-0680-7418-820b-6b5a5d6836ac", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-796715ea0957", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 14, "from": 13, "loop": { "name": "12_myth_buster", "slug": "12-myth-buster", "status": "active", "bestFor": "Rebranding, changing market perception, correcting false assumptions", "canonId": "019dd956-6aac-748b-b08d-f2b9c3727326", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth", "description": "Address a common misconception head-on to clear the room for a new truth", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b0422f953814", "evidence": "'Long live the branch' + Figure 2 shows ~67% across all ages still want branches—counters digital-only narrative.", "position": 3, "objective": "Bust the 'digital killed the branch' myth", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 14, "type": "evidence", "title": "The chart is a radial bar chart showing agreement percentages by age demographic.", "function": "illustrate_case", "rawType": "client_example", "block": null, "metadata": { "slideType": "client_example", "slideTypeCanon": { "name": "Client example", "slug": "client_example", "status": "active", "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 84, "componentCount": 8, "textChars": 2239, "nDataPoints": 7, "notes": "The chart is a radial bar chart showing agreement percentages by age demographic.", "elementsJson": [ "headline_text", "paragraph", "bar_chart_horizontal", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:27.603+00", "seconds": 3.48, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/14", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-14", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.25, "x": 0.7, "y": 0.35 }, "kind": "callout", "text": "In the past 12 months consumers used branches more than any other channel to open accounts, get advice and acquire new products.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.603+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e41b04ec-d090-4020-a41e-87059f6e51b7", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.05, "y": 0.3 }, "kind": "chart", "text": "Radial bar chart showing agreement percentages (62-69%) across age groups 18-24 to 75+", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Horizontal bar chart", "slug": "bar-horizontal", "status": "active", "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f", "version": 1, "description": null }, "framework": null }, "subkind": "bar-horizontal", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.603+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "13079751-004a-4265-a027-35276d21d848", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "% who agree branches confirm provider stability and availability: 69%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:47+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-be1b1ef91039", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.3, "x": 0.05, "y": 0.16 }, "kind": "paragraph", "text": "Q: Please indicate to what extent you agree or disagree with the following statements in relation to your bank(s) \"I like seeing branches in my neighborhood as it confirms to me the providers stability and availability\". Percentages below are sum of Agree and Strongly Agree.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.603+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "12852804-c3b0-44e4-9c2a-7a896f3e708e", "parentComponentId": null }, { "bbox": { "h": 0.75, "w": 0.28, "x": 0.36, "y": 0.09 }, "kind": "paragraph", "text": "In addition, consumers still rely on branches for specific but important transactions. In the past 12 months they used branches more than any other channel to open accounts, get advice and acquire new products. In addition, 63% turn to branches to solve specific and complicated problems. Higher interest rates will only increase the need to discuss complex financial issues in person: 43% said the rising cost of living had significantly impacted their ability to repay loans in the past 12 months. Branches contribute to growing loyalty, facilitating connections and easing the need to compete on price. Many banks, in fact, are experimenting with new in-person concepts to capture the hearts and minds of customers. For example nbkc, a community bank in Kansas City, has partnered with local retailer Shop Local KC to create a unique blend of bank branch and retail shop that offers works of art and gifts created by local citizens12. In addition, C6, a digital bank in Brazil that serves 20 million clients, recently opened its first five branches with the express purpose of increasing engagement by delivering tailored advice to its high-income customers13. Whether it be accelerating fragmentation, dissatisfaction about specific aspects of banks' service, or the desire for personal interaction provided by branches, the changing consumer perceptions unearthed by our survey have created opportunities for banks to position themselves for success.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.603+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "88359c4b-d584-4428-84bf-e28abad84be3", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "I like seeing branches in my neighborhood as it confirms to me the providers stability and availability", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:47+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-b9381858b576", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.05, "y": 0.88 }, "kind": "source-note", "text": "Source: Accenture Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.603+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cc740d6a-eba4-431f-98f5-13c951039511", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.05, "y": 0.09 }, "kind": "title", "text": "Figure 2. Consumers of every age like seeing branches in their neighborhood.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.603+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0a8ee92b-3732-4e30-963b-65831beea9d9", "parentComponentId": null } ], "metrics": [ { "metricRaw": "% who agree branches confirm provider stability and availability", "numberRaw": "69%", "numberKind": "percent", "actionTitle": "Figure 2. Consumers of every age like seeing branches in their neighborhood.", "calloutText": "In the past 12 months consumers used branches more than any other channel to open accounts, get advice and acquire new products.", "numberScale": null, "numberValue": 69, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-de15561a5a2e", "evidence": "Each age band labelled with its percentage", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-d70815455be8", "evidence": "Radial nested-arc chart of branch preference by age", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0c-da5d9afe3c82", "evidence": "Purple gradient encodes the 64-89% range", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 14, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 14, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 8, "name": "Problem & Complication", "beatId": "019dd95a-0680-7418-820b-6b5a5d6836ac", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Problem & Complication", "slug": "consultants-gambit-problem-complication", "status": "active", "canonId": "019dd9b8-064a-777f-a374-e9a8c43dedd4", "version": 1, "description": null }, "evidence": "Chapter 1: shallow satisfaction, fragmentation, branch desire", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 14, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 8, "name": "The Facts (What)", "beatId": "019dd95a-0680-7418-820b-796715ea0957", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Facts (What)", "slug": "triple-take-the-facts-what", "status": "active", "canonId": "019dd9b8-092b-754c-8eaa-ede3ffdcb060", "version": 1, "description": null }, "evidence": "Chapter 1 surfaces customer behaviour facts", "position": 1, "isPrimaryArc": false, "parentBeatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. Almost every arc opens here." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 14, "from": 13, "loop": { "name": "12_myth_buster", "slug": "12-myth-buster", "status": "active", "bestFor": "Rebranding, changing market perception, correcting false assumptions", "canonId": "019dd956-6aac-748b-b08d-f2b9c3727326", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Common Belief -> The Friction/Failure of that Belief -> The New Truth", "description": "Address a common misconception head-on to clear the room for a new truth", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b0422f953814", "evidence": "'Long live the branch' + Figure 2 shows ~67% across all ages still want branches—counters digital-only narrative.", "position": 3, "objective": "Bust the 'digital killed the branch' myth", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 15, "type": "setup", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 19, "componentCount": 5, "textChars": 92, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "subtitle_text", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:27.857+00", "seconds": 3.543, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/15", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-15", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 1, "w": 0.8, "x": 0.2, "y": 0 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.857+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d2da9758-15d7-4a38-a049-e75aaf3830a7", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.02, "x": 0.95, "y": 0.94 }, "kind": "paragraph", "text": "15", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.857+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6d1163e1-fb05-458c-8647-936106a5584e", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.05, "y": 0.94 }, "kind": "paragraph", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.857+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f681d693-c0ad-490f-8fb5-ce09b7977d74", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.4, "x": 0.05, "y": 0.16 }, "kind": "title", "text": "Opportunities to boost relevance in customers' lives", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.857+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8a509c97-70ec-4a06-879b-788921250afd", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.05, "y": 0.1 }, "kind": "title", "text": "Chapter 2", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.857+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e86a2b4c-e922-46be-8ee8-b94ad20ec3e9", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "58d30bf8-a86f-48b0-9b5b-534c0a9c99b0", "evidence": "The slide is titled 'Chapter 2: Opportunities to boost relevance in customers' lives' and has a type of 'section_divider'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:01:37.697057+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 15, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [], "locked": true }, { "page": 16, "type": "setup", "title": "The slide uses a large purple circle as a background element to emphasize the central text.", "function": "transition", "rawType": "transition", "block": null, "metadata": { "slideType": "transition", "slideTypeCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-0693-7766-9f05-887f41f8e41e", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "balanced", "densityScore": 27, "componentCount": 2, "textChars": 655, "nDataPoints": 0, "notes": "The slide uses a large purple circle as a background element to emphasize the central text.", "elementsJson": [ "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:26.733+00", "seconds": 2.356, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/16", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-16", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Each helps to replicate what customers appreciated about visiting the branch: an opportunity to have a personal conversation, discuss their needs, and receive advice about products and services and ways to improve their finances.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:49+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-e87e4668239e", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.7, "x": 0.15, "y": 0.3 }, "kind": "paragraph", "text": "To respond to these customer trends and boost their relevance in their customers’ lives, banks need to rethink their approach to customer relationships by making three distinct but related pivots. Each helps to replicate what customers appreciated about visiting the branch: an opportunity to have a personal conversation, discuss their needs, and receive advice about products and services and ways to improve their finances.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:26.733+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c53c2068-41c5-419f-9b0b-01a4e1cd456c", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "The Rule of Three", "slug": "the-rule-of-three", "status": "active", "bestFor": null, "canonId": "019dd956-8962-75cf-b4f8-9394501a6f33", "version": 1, "bodyDocId": null, "description": "Ideas presented in threes are more memorable and satisfying", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "block", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-e42316a17081", "evidence": "Explicit 'three distinct but related pivots' setup", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-e9a0079e7647", "evidence": "Sets up three from-X-to-Y pivots that follow", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-e30cc1ed5c86", "evidence": "Single statement: 'banks need... three distinct but related pivots'", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 16, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 20, "from": 16, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b7da90c441d3", "evidence": "Three parallel 'from X to Y' pivots: journey→intent, personalization→conversations, siloed→holistic.", "position": 4, "objective": "Reframe banking via three pivots from old to new", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 17, "type": "setup", "title": "The slide uses a circular design motif and a photo of a couple in a car to represent 'life journeys'.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 73, "componentCount": 8, "textChars": 1130, "nDataPoints": 0, "notes": "The slide uses a circular design motif and a photo of a couple in a car to represent 'life journeys'.", "elementsJson": [ "headline_text", "action_title", "paragraph", "photo", "big_number" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:27.622+00", "seconds": 3.104, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/17", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-17", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Until recently, most banks have focused on creating 'journeys' that enable frictionless customer acquisition and cross-selling. This resulted in the creation of experiences that banks believed customers wanted.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:46+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-990ac32fe4e0", "parentComponentId": null }, { "bbox": { "h": 0.914, "w": 0.421, "x": 0, "y": 0.138 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "571ce9b1-1a0a-4c4e-ba6b-6e7cc1b5ea4d", "parentComponentId": null }, { "bbox": { "h": 0.084, "w": 0.062, "x": 0.579, "y": 0.097 }, "kind": "other", "text": "1", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "432d5890-3b43-4177-b273-caa94c95b92e", "parentComponentId": null }, { "bbox": { "h": 0.084, "w": 0.363, "x": 0.579, "y": 0.293 }, "kind": "paragraph", "text": "Until recently, most banks have focused on creating 'journeys' that enable frictionless customer acquisition and cross-selling. This resulted in the creation of experiences that banks believed customers wanted.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "534e9abf-b60c-42c8-91f0-0c090ab78d82", "parentComponentId": null }, { "bbox": { "h": 0.112, "w": 0.363, "x": 0.579, "y": 0.565 }, "kind": "paragraph", "text": "For banks to increase their relevance and effectiveness, they would need to shift from simply knowing basic demographic and financial information about a customer to comprehending their daily life, their aspirations and their intent behind obtaining certain financial products.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "562f8636-0338-48f2-85a0-cfc0951c0a79", "parentComponentId": null }, { "bbox": { "h": 0.14, "w": 0.363, "x": 0.579, "y": 0.401 }, "kind": "paragraph", "text": "The reality is that few understood the underlying motivation for a particular customer to purchase a particular product. Their underlying aspiration—their intent—is much more important than their journey. Often, this relates not to a specific financial product but rather a desire to, for example, own their dream home, finance their children's college tuition or travel the world.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "df917630-b026-49c4-b16c-1733899f3c6d", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.185, "x": 0.056, "y": 0.939 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "12044d8e-f819-4fa0-a35c-5bce961dd302", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.325, "x": 0.579, "y": 0.208 }, "kind": "title", "text": "From journey to intent", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a2879c37-b794-4494-985e-a93e1fdc13eb", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Anaphora", "slug": "anaphora", "status": "active", "bestFor": null, "canonId": "019dd956-9fee-74aa-a920-078aa44132c0", "version": 1, "bodyDocId": null, "description": "Repeating words at the beginning of successive clauses for rhythm", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-f6ca4b5f48de", "evidence": "Repeated 'From...' opener across pp.17-19", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Parallel Structure", "slug": "parallel-structure", "status": "active", "bestFor": null, "canonId": "019dd956-9f34-762a-93b7-1d8e84bbd153", "version": 1, "bodyDocId": null, "description": "Using similar grammatical structure for related ideas", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Architect", "layer": "loop", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-f36db1ad8a28", "evidence": "First of three parallel 'from X to Y' titles", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-eff6459197dd", "evidence": "Action title: 'From journey to intent'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [ { "matchId": "2715ad6f-0a24-49a1-9767-41fe6f9086a2", "evidence": "The slide explicitly contrasts 'journeys' with 'intent' as a strategic shift.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:50:27.622+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 17, "frameworkName": "customer-journey-map" } ], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 20, "from": 16, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b7da90c441d3", "evidence": "Three parallel 'from X to Y' pivots: journey→intent, personalization→conversations, siloed→holistic.", "position": 4, "objective": "Reframe banking via three pivots from old to new", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 18, "type": "setup", "title": "The slide highlights the shift from functional digital servicing to personalized AI-enabled interactions, while noting the associated risks of misinformation.", "function": "establish_context", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 82, "componentCount": 9, "textChars": 1873, "nDataPoints": 0, "notes": "The slide highlights the shift from functional digital servicing to personalized AI-enabled interactions, while noting the associated risks of misinformation.", "elementsJson": [ "headline_text", "action_title", "subtitle_text", "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:28.635+00", "seconds": 3.915, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/18", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-18", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "In the past decade, banks have focused on mastering digital servicing. But this resulted in their primary channels becoming functionally correct but emotionally devoid.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:57+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9b-5e8f16002673", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.4, "x": 0.58, "y": 0.15 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e8bde883-a735-4ae0-916f-becbd0e28376", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.45, "x": 0.05, "y": 0.43 }, "kind": "paragraph", "text": "Attempts at personalization were often simplistic—for example, periodically offering personal loans, simply based on demographic information. This left many customers feeling that every digital interaction with their bank might just as well have been their first.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "46b78d64-bd36-4678-9f7b-7e9832d365e6", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.05, "y": 0.72 }, "kind": "paragraph", "text": "Of course, it is not cost effective for a human bank employee to converse frequently with a customer. But harnessed correctly, advancements in generative AI will allow banks to do exactly this. For example, AI can integrate with existing banking systems to provide real-time updates and recommendations to customers through the most appropriate medium, whether that be text, audio or video. The technology will also allow banks to quickly react to events, news, and customer complaints with little or no supervision14.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9e1343a2-a543-41e5-bbcc-dd5f62cec631", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.45, "x": 0.05, "y": 0.88 }, "kind": "paragraph", "text": "However, it is crucial to carefully assess the risk of generating false or misleading information, which can lead to brand distrust. The right balance must be struck between efficiency and accuracy.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b6c038f1-a9ad-4dc6-8b07-1b294e0f0b81", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.05, "y": 0.55 }, "kind": "paragraph", "text": "Genuine conversations are those based on a deeper understanding of the customer's circumstances, enabling advice that is relevant to the customer's life. For example, a customer who regularly asks a chatbot about the interest rate on their deposit account almost certainly wants to maximize their return on savings. In response, the bank should not only display its savings rates more prominently on that customer's banking dashboard, but also propose ways to maximize returns.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c67c2373-94dd-4e60-90ee-3bbd78019adb", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.45, "x": 0.05, "y": 0.33 }, "kind": "paragraph", "text": "In the past decade, banks have focused on mastering digital servicing. But this resulted in their primary channels becoming functionally correct but emotionally devoid.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "eeb2b7cd-9501-4898-b876-5c1db290145f", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b96bf78c-e9f3-4a7e-bbb3-25171e8385fd", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.4, "x": 0.05, "y": 0.2 }, "kind": "title", "text": "From basic personalization to personal conversations", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.635+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b64a7130-9f30-4c0f-b613-0122881e321e", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Antithesis", "slug": "antithesis", "status": "active", "bestFor": null, "canonId": "019dd956-a1f8-7283-8cf4-8e2c4292cc4e", "version": 1, "bodyDocId": null, "description": "Juxtaposing contrasting ideas in parallel structure", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0c-fef06fe26f60", "evidence": "'Functionally correct but emotionally devoid' antithesis", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0c-f8ab78d08f3a", "evidence": "Action title: 'From basic personalization to personal conversations'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 18, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 20, "from": 16, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b7da90c441d3", "evidence": "Three parallel 'from X to Y' pivots: journey→intent, personalization→conversations, siloed→holistic.", "position": 4, "objective": "Reframe banking via three pivots from old to new", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 19, "type": "setup", "title": "The slide uses a '3' indicator, suggesting it is part of a numbered sequence of themes or chapters.", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 81, "componentCount": 8, "textChars": 1730, "nDataPoints": 2, "notes": "The slide uses a '3' indicator, suggesting it is part of a numbered sequence of themes or chapters.", "elementsJson": [ "headline_text", "action_title", "paragraph", "photo", "subtitle_text" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:28.033+00", "seconds": 3.215, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/19", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-19", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Today, banks have the opportunity to eradicate the silos that isolate their products and channels, allowing them to offer holistic propositions that combine credit, debit cards, mortgages and other products, through both physical and digital touchpoints.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:51+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9a-fe9a1fb977cf", "parentComponentId": null }, { "bbox": { "h": 0.85, "w": 0.44, "x": 0.005, "y": 0.09 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.033+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ec11f426-7d0f-4746-87ab-ea18a4cf8fee", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Banks offering comprehensive rewards: <15%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:51+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9b-014b592d045f", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.06, "x": 0.513, "y": 0.09 }, "kind": "other", "text": "3", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.033+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "25f1bd02-f16c-4530-ae2e-367eed7c0cd4", "parentComponentId": null }, { "bbox": { "h": 0.185, "w": 0.43, "x": 0.513, "y": 0.475 }, "kind": "paragraph", "text": "Banks’ siloed approach to product development has also contributed to a sense amongst customers that their financial services are highly fragmented. An analysis by Accenture Research of leading banks across nine markets15 shows that less than 15% of them provide comprehensive rewards for customers who increase the number of products and services they use or the transactions they conduct with the bank. Over 60% of the analyzed banks offer limited rewards, which may be linked solely to credit card transactions or only two product categories (such as waiving the credit card fee for customers who take out a mortgage loan).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.033+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "51a8bca2-b4a8-4baf-a61f-d334df9d17f1", "parentComponentId": null }, { "bbox": { "h": 0.13, "w": 0.43, "x": 0.513, "y": 0.677 }, "kind": "paragraph", "text": "Today, banks have the opportunity to eradicate the silos that isolate their products and channels, allowing them to offer holistic propositions that combine credit, debit cards, mortgages and other products, through both physical and digital touchpoints. Think of the Amazon Prime proposition, which offers a range of interconnected products, with rewards for those most loyal who interact either digitally or via physical Amazon Go stores16.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.033+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "76ebeacb-6ad6-4c4d-8f70-285d514410d1", "parentComponentId": null }, { "bbox": { "h": 0.115, "w": 0.43, "x": 0.513, "y": 0.343 }, "kind": "paragraph", "text": "The emergence of fintechs during the past decade has resulted in customers holding a greater variety of financial services with multiple different providers. For example, they might use one provider for buy now, pay later (BNPL) transactions, another to make regular purchases, and yet another to trade crypto currencies.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.033+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ebd0ea59-11ae-4685-acf3-2c1312871ed8", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.42, "x": 0.513, "y": 0.208 }, "kind": "title", "text": "From siloed offering to holistic proposition", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.033+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e65c3e1a-05d0-4220-ae1a-001478d0faa2", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Banks offering comprehensive rewards", "numberRaw": "<15%", "numberKind": "percent", "actionTitle": "From siloed offering to holistic proposition", "calloutText": "Today, banks have the opportunity to eradicate the silos that isolate their products and channels, allowing them to offer holistic propositions that combine credit, debit cards, mortgages and other products, through both physical and digital touchpoints.", "numberScale": null, "numberValue": 15, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-023e9794c6bb", "evidence": "Action title: 'From siloed offering to holistic proposition'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "793c7f7f-48f5-4862-868a-87ef5a2bb4df", "evidence": "The slide is titled 'From siloed offering to holistic proposition' and has a type of 'section_divider'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:01:37.87965+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 19, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 20, "from": 16, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b7da90c441d3", "evidence": "Three parallel 'from X to Y' pivots: journey→intent, personalization→conversations, siloed→holistic.", "position": 4, "objective": "Reframe banking via three pivots from old to new", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 20, "type": "setup", "title": "The slide uses a narrative approach to explain the shift from product-centric to customer-centric data usage.", "function": "establish_context", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "dense", "densityScore": 70, "componentCount": 7, "textChars": 1867, "nDataPoints": 0, "notes": "The slide uses a narrative approach to explain the shift from product-centric to customer-centric data usage.", "elementsJson": [ "headline_text", "action_title", "subtitle_text", "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:28.74+00", "seconds": 3.611, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/20", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-20", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "These three pivots represent a significant change in how customers are understood and catered for.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:18:56+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f5f-711b-af9b-40ef8d892404", "parentComponentId": null }, { "bbox": { "h": 1, "w": 0.37, "x": 0.63, "y": 0 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.74+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8c14fd6-9f6e-47ec-b845-d89df36f0f5f", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.36, "y": 0.32 }, "kind": "paragraph", "text": "Banks can take inspiration from businesses in other industries that have completely rethought their customer relationships. Take Shiseido, a leading skincare and beauty company in Asia. It set itself the goal to become a personal beauty and wellness company by 2030 by creating curated health and beauty experiences for every customer. It uses customer profile data to deliver optimized content through social media and other channels. Customer histories such as online or in-store skin assessments are aggregated in a single database, which feeds an AI engine that creates personalized insights. This information should enable the business to send personal care packages to individual customers containing products selected not only to suit the individual’s skin tone but also the occasion for which they would be used¹⁷.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.74+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5a50aefe-e159-4e7a-a69c-5833bff8e321", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.05, "y": 0.32 }, "kind": "paragraph", "text": "In this new approach, banks obtain, structure and use customer data in radically different ways. They build up a complete picture of each customer’s attributes and interactions by combining their own data with that of partners and other sources. Their data is organized around intents, rather than kept in product silos. They create a digital memory of the customer, in the same way that a bank manager would, in the past, automatically remember the aspirations and individual characteristics of a regular customer when they walked into a branch. This data is available in real time, so that insights can be unlocked to improve interactions whenever they occur. This provides banks with the understanding they need to be truly relevant to their customers’ current and future needs.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.74+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "846be211-a9f5-4dfd-9a87-6e4fdd25abb5", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.05, "y": 0.23 }, "kind": "paragraph", "text": "These three pivots represent a significant change in how customers are understood and catered for.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.74+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9a8817fe-e054-4e5c-bc20-ae17ca91a9dd", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.74+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7f744454-ea11-4ff1-9a8d-fa5e197adeb6", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.5, "x": 0.05, "y": 0.15 }, "kind": "title", "text": "Data is the key to understanding intent", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:28.74+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a367f137-d07c-49cf-8171-83d7b5f3c70c", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-040b444dd206", "evidence": "Action title: 'Data is the key to understanding intent'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 20, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 20, "from": 16, "loop": { "name": "21_before_after", "slug": "21-before-after", "status": "active", "bestFor": "Product demos, process improvements, ROI justification", "canonId": "019dd956-6e68-73fd-a295-fe90145c2da8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b7da90c441d3", "evidence": "Three parallel 'from X to Y' pivots: journey→intent, personalization→conversations, siloed→holistic.", "position": 4, "objective": "Reframe banking via three pivots from old to new", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 21, "type": "setup", "function": "present_solution", "rawType": "initiative_list", "block": null, "metadata": { "slideType": "initiative_list", "slideTypeCanon": { "name": "Initiative list", "slug": "initiative_list", "status": "active", "canonId": "019de52d-0caf-770e-9b91-b99239121f50", "version": 1, "description": null }, "function": "present_solution", "functionCanon": { "name": "Present solution", "slug": "present_solution", "status": "active", "canonId": "019de52d-15b8-71da-bd23-2b767850cbce", "version": 1, "description": null }, "density": "dense", "densityScore": 68, "componentCount": 7, "textChars": 1367, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "action_title", "paragraph", "numbered_list", "icon_grid", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:32.764+00", "seconds": 7.496, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/21", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-21", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "By adopting a fresh perspective on customer relationships with these three pivots, banks could unlock latent value from customer relationships. This would open the door to four strategic plays, each of which could contribute to reinvention of the enterprise", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:02+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-15284390d145", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.3, "x": 0.65, "y": 0.05 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.764+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "784418b8-1193-4af5-9fc4-d06af159d999", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.6, "x": 0.05, "y": 0.45 }, "kind": "list", "text": "1. Improve banking as we know it: offer financial products and services to customers in ways that deepen relationships\n2. Expand reach by incorporating banking into new channels\n3. Offer non-financial products\n4. Explore completely new frontiers in the mid-to-long term", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.764+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b2d958b-95a8-46a7-92c7-9901f6e7559c", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.55, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "By adopting a fresh perspective on customer relationships with these three pivots, banks could unlock latent value from customer relationships. This would open the door to four strategic plays, each of which could contribute to reinvention of the enterprise:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.764+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "493ce483-29bc-4f81-b72c-0ba5240e7547", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.6, "x": 0.05, "y": 0.75 }, "kind": "paragraph", "text": "Going beyond the bank's traditional four walls—the blue portion in Figure 3—will not only generate new growth opportunities, but more importantly enable banks to gather more data about customers' financial and lifetime needs. Used correctly, this data can help banks deepen their customer relationships, offer more tailored traditional banking solutions, and power their core business. This is J.P. Morgan's rationale for building its travel booking offering, which has the explicit goal of fueling its banking business¹⁸.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.764+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c8b47c32-6d5a-4d64-97ae-e3dab514f0a5", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.05, "y": 0.95 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.764+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cfb35f5f-46d4-484c-9514-057dbf3ac31b", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.45, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Four strategic plays for success", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.764+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5a56a2a7-1e86-4a5c-9926-c91b23423313", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-087d38ae2fc5", "evidence": "Action title: 'Four strategic plays for success'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 21, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 22, "type": "setup", "title": "The framework uses concentric circular segments to represent the strategic space.", "function": "present_framework", "rawType": "strategic_options", "block": null, "metadata": { "slideType": "strategic_options", "slideTypeCanon": { "name": "Strategic options", "slug": "strategic_options", "status": "active", "canonId": "019de52d-0c0d-745a-8f0a-50898a91cc12", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "sparse", "densityScore": 22, "componentCount": 5, "textChars": 180, "nDataPoints": 0, "notes": "The framework uses concentric circular segments to represent the strategic space.", "elementsJson": [ "headline_text", "matrix_2x2", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:29.045+00", "seconds": 3.608, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/22", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-22", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.715, "w": 0.444, "x": 0.056, "y": 0.162 }, "kind": "framework", "text": "2x2 Matrix of Banking Strategy", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.045+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b6b1c4b-6654-4401-aace-341f5dcb984d", "parentComponentId": null }, { "bbox": null, "kind": "framework", "text": "2x2 Matrix", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": { "name": "Structuring frame", "slug": "structuring-frame", "status": "active", "bestFor": null, "canonId": "019dd9e1-48ff-708d-8103-a8464743e560", "version": 1, "bodyDocId": null, "description": "A named scaffold for organising content (SCQA, situation-action-result, etc.).", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:13+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-4dde216be011", "parentComponentId": null }, { "bbox": { "h": 1, "w": 0.5, "x": 0.5, "y": 0 }, "kind": "image", "text": "Woman sitting in a circular wooden structure using a laptop and phone.", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.045+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d5f38e75-48f9-4610-96d2-216cfd692c14", "parentComponentId": null }, { "bbox": { "h": 0.018, "w": 0.185, "x": 0.056, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.045+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1415f6ff-c0a9-4013-8462-e0e768f42cf7", "parentComponentId": null }, { "bbox": { "h": 0.021, "w": 0.255, "x": 0.056, "y": 0.097 }, "kind": "title", "text": "Figure 3. Four strategic plays for banks.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.045+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "730bc395-3145-469e-8337-8823c1a3f2e7", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "85cd990c-248a-4519-990a-a432a38d23e2", "evidence": "The slide displays a 2x2 matrix of banking strategy.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:01:38.02534+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-0db6168b8f3d", "evidence": "Explicit 2x2: Products (Traditional/New) × Channels (Banking/Beyond Banking)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-164868420a25", "evidence": "Teal vs purple distinguishes traditional vs new quadrants", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Gestalt Principles", "slug": "gestalt-principles", "status": "active", "bestFor": null, "canonId": "019dd956-b266-7631-9b7e-44d83bd5d4f3", "version": 1, "bodyDocId": null, "description": "Proximity, Similarity, Enclosure, Continuity, Closure, Connection - how humans perceive visual groups", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer", "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-1961f68c1897", "evidence": "Quadrants enclosed by axes group like plays", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 72, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-10913ccdd2a5", "evidence": "Numbered quadrants 1-4 with bold play names", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "019dd95a-1ca5-70bb-bb9c-4c300bb2e70b", "evidence": "Axes labelled Products (Traditional/New) × Channels (Banking/Beyond Banking)", "framework": null, "confidence": 95, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "frameworkName": "2x2 Matrix" }, { "matchId": "469d324f-bf2a-4700-924f-9bbb6735f676", "evidence": "The slide organizes strategic options into a 2x2 grid defined by two axes: Products (Traditional/New) and Channels/Scope (Banking/Beyond Banking).", "framework": null, "confidence": 0.95, "extraction": { "at": "2026-05-02 19:50:29.045+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 22, "frameworkName": "matrix-2x2" } ], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 23, "type": "setup", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 93, "componentCount": 12, "textChars": 2619, "nDataPoints": 2, "notes": null, "elementsJson": [ "headline_text", "action_title", "paragraph", "icon_grid" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:30.528+00", "seconds": 4.684, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/23", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-23", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The greatest opportunity for banks lies in doing what they have been doing for centuries—selling traditional financial services to customers through established channels—but doing it a lot better.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:15+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-66b14979e9ea", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.07, "x": 0.528, "y": 0.34 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "40cfab30-be63-4f59-820c-7c46e0c43682", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.07, "x": 0.118, "y": 0.35 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5b9be6a5-cd74-4ed2-ab84-ca42d1df5749", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.07, "x": 0.528, "y": 0.6 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "88d83982-21c4-4e84-b639-0f929a58cf5d", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.07, "x": 0.118, "y": 0.6 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Icon grid", "slug": "icon-grid", "status": "active", "canonId": "019de52c-fdfe-749d-9990-1db465a3eed4", "version": 1, "description": null }, "framework": null }, "subkind": "icon-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e4e38e1e-3077-4b1e-84a0-c4f501fd0582", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.62, "y": 0.34 }, "kind": "list", "text": "Tailor purpose-driven propositions to customer expectations. Bank of America is a good case in point—it uses customer intelligence to provide personalized collections of deposit and credit products. Its integrated loyalty program has also boosted customer satisfaction—it achieved a 99% retention rate and doubled the number of products held by each customer participating in the scheme.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c3960cd-0b7a-46dd-aab4-21f20d3a73f7", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.28, "x": 0.62, "y": 0.6 }, "kind": "list", "text": "Reimagine the role of the branch. Since customers still value branch interactions, banks should not only consider changing the format of their branches—for example, transforming them into advisory centers, self-service kiosks, etc. More importantly, they should leverage technology to offer all customers the personal touch and the kind of conversations which branch managers historically provided. It is essential that these new experiences are designed not in isolation, but as an integral part of the overall experience provided by the bank and its partners.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "15db36b8-52cd-4d66-8c1e-023754cf6f9e", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.28, "x": 0.21, "y": 0.35 }, "kind": "list", "text": "Create lovable, dynamic digital experiences. While enabling customers to do everything online that they can do in the branch, banks should go beyond making digital journeys simple and intuitive. Experiences should change dynamically to suit customers’ profiles and preferences, and be able to cater to customers’ personal and business lives.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4c0db066-edd4-461c-af27-b7f208112c80", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.28, "x": 0.21, "y": 0.6 }, "kind": "list", "text": "Bring branch-like conversations to digital. Make it easier to connect with human advisors or interact with the bank through chatbots with enhanced capabilities. Enable customers to make self-directed and assisted digital purchases. This is already a priority for some banks—for example Intesa Sanpaolo, Italy's largest bank, launched its ‘AI Sales’ program in 2020 to triple the volume of digital sales by 2023. Measures to support this goal include a new marketing and advertising platform that guarantees personalization at scale across the sales funnels, and the removal of silos to drive greater cooperation across functions (including compliance) and channels.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "53eb120a-6da9-409c-b899-4786babc7be5", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Bank of America loyalty program retention rate: 99%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:15+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-697aa5a4c7e2", "parentComponentId": null }, { "bbox": { "h": 0.095, "w": 0.764, "x": 0.118, "y": 0.178 }, "kind": "paragraph", "text": "The greatest opportunity for banks lies in doing what they have been doing for centuries—selling traditional financial services to customers through established channels—but doing it a lot better. Across all their products and channels, banks need to create experiences that surprise and delight their customers. A number of leading banks are already driving this change in important ways:", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1da6cc6a-f0dc-4eff-a02e-73aeea69c285", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.385, "x": 0.118, "y": 0.095 }, "kind": "title", "text": "Improve banking as we know it", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.528+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0ffdc447-18a2-42cf-adab-b4b0e95bc00c", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Bank of America loyalty program retention rate", "numberRaw": "99%", "numberKind": "percent", "actionTitle": "Improve banking as we know it", "calloutText": "The greatest opportunity for banks lies in doing what they have been doing for centuries—selling traditional financial services to customers through established channels—but doing it a lot better.", "numberScale": null, "numberValue": 99, "metricFamily": "rate_catchall", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-1dd6e022e7a3", "evidence": "Action title: 'Improve banking as we know it'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-202a9893c1c8", "evidence": "'99%' callout anchors the play", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 23, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 24, "type": "analysis", "title": "The slide uses a callout box to emphasize a key statistic about consumer preference for bank-partnered embedded finance.", "function": "summarize", "rawType": "industry_trends", "block": null, "metadata": { "slideType": "industry_trends", "slideTypeCanon": { "name": "Industry trends", "slug": "industry_trends", "status": "active", "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 74, "componentCount": 7, "textChars": 1663, "nDataPoints": 4, "notes": "The slide uses a callout box to emphasize a key statistic about consumer preference for bank-partnered embedded finance.", "elementsJson": [ "action_title", "headline_text", "paragraph", "callout_box" ], "confidence": 0.95, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:29.953+00", "seconds": 3.749, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/24", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-24", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.25, "w": 0.25, "x": 0.7, "y": 0.6 }, "kind": "callout", "text": "Regardless of age, consumers are approximately 2.5 times more likely to purchase banking products embedded in non-bank channels if the product is managed in partnership with a bank.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.953+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d56a6d9d-4d19-446a-9a9f-97cb29c8a9e1", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "likelihood to purchase embedded banking products in partnership with a bank: 2.5x", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:06+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-3f5d5eb55f08", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.12, "y": 0.33 }, "kind": "paragraph", "text": "This is driven in part by the move into banking by non-traditional players such as Amazon, Rakuten and Rappi. For example, Amazon UK and Barclays have partnered to offer a BNPL option for payments above £100. Launched in 2021, the solution allows customers to spread payments across three to 48 months.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.953+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0fc2be83-d4b7-489f-b43d-fccee5f7c5b2", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.6, "x": 0.12, "y": 0.17 }, "kind": "paragraph", "text": "Today, banks already generate a substantial proportion of their revenues from non-banking channels. Accenture research20 shows that at least 30% of banking industry revenues relating to traditional products such as payments, personal loans and credit cards are sourced through non-banking third parties, a figure which is expected to increase further.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.953+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b58a887b-1f24-42b0-ab3f-7bf7434aef13", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.68, "y": 0.33 }, "kind": "paragraph", "text": "Some banks think their role in this area could be limited to providing the back-end financial ‘plumbing’, but this is unlikely. Banks also have an opportunity to provide more value to the customer despite not originating the sale. They could do this by building a more comprehensive picture of the customer’s goals and aspirations, enabling them to offer more personalized advice and solutions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.953+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b8834933-3308-4f6e-a425-c85909b9f3f9", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.4, "y": 0.33 }, "kind": "paragraph", "text": "The good news for banks is that a large proportion of consumers are willing to purchase traditional banking products such as loans (43%) or bank accounts (31%) from non financial services providers, but around three quarters of this group would do so only if the products were managed in collaboration with a bank (Figure 4).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.953+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f500530b-d45b-4bc2-b89f-c8c963af145c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.12, "y": 0.08 }, "kind": "title", "text": "Embed banking in new channels", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.953+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "53647505-2322-4909-a5b3-68e22b9f5a4c", "parentComponentId": null } ], "metrics": [ { "metricRaw": "likelihood to purchase embedded banking products in partnership with a bank", "numberRaw": "2.5x", "numberKind": "multiplier", "actionTitle": "Embed banking in new channels", "calloutText": "Regardless of age, consumers are approximately 2.5 times more likely to purchase banking products embedded in non-bank channels if the product is managed in partnership with a bank.", "numberScale": null, "numberValue": 2.5, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-261759dec150", "evidence": "Action title: 'Embed banking in new channels'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "b39c4853-8234-47e5-b8c7-a1104211c998", "evidence": "The components mention 'consumers' and 'customer'.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 21:01:43.307571+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-28a8fc455b00", "evidence": "'2.5 times more likely' makes claim concrete", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 24, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 25, "type": "analysis", "title": "The slide uses donut charts to represent survey responses across four product categories: Loan, Bank account, Mortgage, and Investment product.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 88, "componentCount": 12, "textChars": 958, "nDataPoints": 12, "notes": "The slide uses donut charts to represent survey responses across four product categories: Loan, Bank account, Mortgage, and Investment product.", "elementsJson": [ "action_title", "donut_chart", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:37.046+00", "seconds": 10.834, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/25", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-25", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Consumers want banks in the loop when purchasing financial products.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:19+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-834ed2e2bbc6", "parentComponentId": null }, { "bbox": { "h": 0.333, "w": 0.213, "x": 0.064, "y": 0.36 }, "kind": "chart", "text": "Loan (incl. buy now, pay later)", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2ea5cf23-50ad-47db-a5eb-d9b8d624abfe", "parentComponentId": null }, { "bbox": { "h": 0.333, "w": 0.213, "x": 0.565, "y": 0.36 }, "kind": "chart", "text": "Mortgage", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3404c374-234f-4eb5-8ca0-08ebd546c347", "parentComponentId": null }, { "bbox": { "h": 0.333, "w": 0.213, "x": 0.815, "y": 0.36 }, "kind": "chart", "text": "Investment product", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "46129308-048f-46b6-beff-88b752eabbf0", "parentComponentId": null }, { "bbox": { "h": 0.333, "w": 0.213, "x": 0.315, "y": 0.36 }, "kind": "chart", "text": "Bank account", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e39eb4ce-d1f0-446e-b978-8aef7dbbec07", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.22, "x": 0.08, "y": 0.236 }, "kind": "legend", "text": "I'd only purchase this directly from a bank or another financial services company", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dfe08b70-fff9-43ab-8427-7b59948909d3", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.22, "x": 0.32, "y": 0.236 }, "kind": "legend", "text": "I'd purchase this from a company whose main business is not financial services, but only if provided and managed in collaboration with a bank", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ef10ba51-68b0-46e2-8a2e-04018cbb2820", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.22, "x": 0.68, "y": 0.236 }, "kind": "legend", "text": "I'd purchase this from a company whose main business is not financial services even if it is not managed in collaboration with a bank", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fa3650e4-62f9-4197-9db7-be4845e07f7e", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Would only purchase directly from a bank (bank account): 69%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:19+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-84b8d2ff5bf7", "parentComponentId": null }, { "bbox": { "h": 0.042, "w": 0.667, "x": 0.056, "y": 0.139 }, "kind": "paragraph", "text": "Q: If the need arose, which of the following best describes your attitude to purchasing each of the following banking products through a company whose main business is not financial services, such as a retailer, broadband provider or technology company?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "24367c54-8a68-4bf3-ae36-3a72333ff68c", "parentComponentId": null }, { "bbox": { "h": 0.014, "w": 0.424, "x": 0.056, "y": 0.75 }, "kind": "source-note", "text": "Source: Accenture Research based on Accenture Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "170c8f25-e97f-43e9-8f16-141e79456794", "parentComponentId": null }, { "bbox": { "h": 0.021, "w": 0.463, "x": 0.056, "y": 0.097 }, "kind": "title", "text": "Figure 4. Consumers want banks in the loop when purchasing financial products.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:37.046+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44a5923a-7af0-4658-aee7-1f234d6cce0e", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Would only purchase directly from a bank (bank account)", "numberRaw": "69%", "numberKind": "percent", "actionTitle": "Figure 4. Consumers want banks in the loop when purchasing financial products.", "calloutText": "Consumers want banks in the loop when purchasing financial products.", "numberScale": null, "numberValue": 69, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-300df30aa4c1", "evidence": "'Consumers want banks in the loop'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-2f3d63f3b8e2", "evidence": "Figure 4 supports embedded-banking claim", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Data Story Arc", "slug": "data-story-arc", "status": "active", "bestFor": null, "canonId": "019dd956-9c30-728e-b974-d3fb123dcf5a", "version": 1, "bodyDocId": null, "description": "Context → Conflict → Insight → Implication structure for data narratives", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "ffcf2ce3-8857-4f2c-a42a-20ef796824ef", "evidence": "The slide presents data in a structured way, telling a story about consumer attitudes.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:01:43.387665+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 25, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 26, "type": "evidence", "title": "The slide uses a case study approach to illustrate industry convergence in banking.", "function": "illustrate_case", "rawType": "client_example", "block": null, "metadata": { "slideType": "client_example", "slideTypeCanon": { "name": "Client example", "slug": "client_example", "status": "active", "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 86, "componentCount": 9, "textChars": 1358, "nDataPoints": 6, "notes": "The slide uses a case study approach to illustrate industry convergence in banking.", "elementsJson": [ "action_title", "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:29.647+00", "seconds": 3.277, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/26", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-26", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Just 32% of the non-financial products and services offered by these 36 banks are integrated into their primary mobile app, while 8% are available through a dedicated app and 60% through other channels such as the website of a third party that is not integrated with the mobile app.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:25+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-d5524058b490", "parentComponentId": null }, { "bbox": { "h": 0.806, "w": 0.344, "x": 0, "y": 0.048 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.647+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d395bd17-e3c4-420a-89c1-d0098ccda3c2", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "non-financial products integrated into primary mobile app: 32%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:25+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-d9625cd11c75", "parentComponentId": null }, { "bbox": { "h": 0.171, "w": 0.258, "x": 0.698, "y": 0.506 }, "kind": "paragraph", "text": "For example, the Belgian bank and insurer KBC offers mobility services, food delivery and event tickets through its main banking app. Meanwhile, Singaporean bank DBS offers a variety of non-banking solutions such as car purchases and sales.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.647+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "38c6c8ec-0d86-4638-ba65-7e89aa710bec", "parentComponentId": null }, { "bbox": { "h": 0.114, "w": 0.258, "x": 0.698, "y": 0.706 }, "kind": "paragraph", "text": "Our survey data indicates that there is consumer appetite for non-financial products: around one-third would purchase big-ticket non-financial products from or through a bank, such as properties (36%), cars (32%) and travel (20%).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.647+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8efb6856-1aec-4657-b13e-734a1003c063", "parentComponentId": null }, { "bbox": { "h": 0.228, "w": 0.266, "x": 0.424, "y": 0.392 }, "kind": "paragraph", "text": "Banking is no exception, and many banks already provide services that are completely unrelated to finance, such as housing, travel and e-commerce. Accenture's analysis of the non-financial service initiatives of 36 banks globally shows that the focus differs across markets.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.647+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9943f52e-7289-4eb8-aea0-7d95cd6148bb", "parentComponentId": null }, { "bbox": { "h": 0.114, "w": 0.532, "x": 0.424, "y": 0.18 }, "kind": "paragraph", "text": "Industry convergence is taking place in all sectors. For example, leading Middle East telco provider Etisalat has partnered with health and wellness platform Vitality Global to enter the consumer lifestyle sector.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.647+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e06104b8-f922-4039-846d-6efa47263fca", "parentComponentId": null }, { "bbox": { "h": 0.014, "w": 0.185, "x": 0.056, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.647+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1f1922b4-fcc5-4601-99b3-7c184bd60d89", "parentComponentId": null }, { "bbox": { "h": 0.038, "w": 0.435, "x": 0.424, "y": 0.094 }, "kind": "title", "text": "Offer non-financial products", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.647+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c151e43f-1e82-4ac0-9f4b-2718f6bb7dc1", "parentComponentId": null } ], "metrics": [ { "metricRaw": "non-financial products integrated into primary mobile app", "numberRaw": "32%", "numberKind": "percent", "actionTitle": "Offer non-financial products", "calloutText": "Just 32% of the non-financial products and services offered by these 36 banks are integrated into their primary mobile app, while 8% are available through a dedicated app and 60% through other channels such as the website of a third party that is not integrated with the mobile app.", "numberScale": null, "numberValue": 32, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-345566dc6c91", "evidence": "Action title: 'Offer non-financial products'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-39146a2d8e9d", "evidence": "'32%... 8%... 60%' breakdown", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 26, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 27, "type": "analysis", "title": "The chart uses a color gradient from light purple (0%) to bright cyan (60%) to represent the percentage of banks offering specific services.", "function": "analyze_data", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "analyze_data", "functionCanon": { "name": "Analyze data", "slug": "analyze_data", "status": "active", "canonId": "019de52d-1590-7413-8c82-cc218cff40b4", "version": 1, "description": null }, "density": "balanced", "densityScore": 46, "componentCount": 5, "textChars": 510, "nDataPoints": 48, "notes": "The chart uses a color gradient from light purple (0%) to bright cyan (60%) to represent the percentage of banks offering specific services.", "elementsJson": [ "headline_text", "subtitle_text", "heatmap", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:29.218+00", "seconds": 2.71, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/27", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-27", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.5, "w": 0.9, "x": 0.05, "y": 0.3 }, "kind": "chart", "text": "Heatmap of non-financial services by region and sector", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Heatmap", "slug": "heatmap", "status": "active", "canonId": "019de52d-00cd-71ee-bf36-233b7817c304", "version": 1, "description": null }, "framework": null }, "subkind": "heatmap", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.218+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "629fa726-5cbb-4e1e-b371-a553e38e8e05", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.7, "x": 0.05, "y": 0.23 }, "kind": "legend", "text": "Percentage of banks analyzed with given feature 0% to 60%", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.218+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "fca82952-088a-457b-84c2-2cac4b82ece1", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Percentage of banks analyzed with given feature: 60%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:26+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-1067e857dedd", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.7, "x": 0.05, "y": 0.13 }, "kind": "paragraph", "text": "Leading global banks: Top three banks by assets in six European countries (Germany, France, Italy, Poland, Spain, United Kingdom), two countries in North America (Canada, USA) and four countries in \"Other markets\" (Australia, Brazil, Indonesia, Singapore)", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.218+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f687b1bc-ba87-4823-9603-c644586c1606", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.5, "x": 0.05, "y": 0.09 }, "kind": "title", "text": "Figure 5. Analysis of non-financial-services initiatives of thirty-six leading global banks.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.218+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9306b6f8-a588-42f4-abc8-4959a39d2da6", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Percentage of banks analyzed with given feature", "numberRaw": "60%", "numberKind": "percent", "actionTitle": "Figure 5. Analysis of non-financial-services initiatives of thirty-six leading global banks.", "calloutText": null, "numberScale": null, "numberValue": 60, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-3f715829b9a1", "evidence": "Heatmap (Region × non-financial category) with 0-60% scale", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "221dad5d-9d3e-484b-8f6d-32b9f649352b", "evidence": "The slide uses a heatmap to display data.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:01:43.506976+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-40fde67d8e96", "evidence": "Purple→cyan diverging scale encodes adoption intensity", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Small Multiples", "slug": "small-multiples", "status": "active", "bestFor": null, "canonId": "019dd956-b32d-7586-b368-baa1dd388ed4", "version": 1, "bodyDocId": null, "description": "Repeating similar charts for comparison across categories or time", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-47709ac6e348", "evidence": "Four sub-grids: Housing, Mobility, E-Commerce, Other", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-49bd44a8e02a", "evidence": "Category headers grouped above each sub-grid", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "019dd95a-1ca5-70bb-bb9c-538e4b0f025e", "evidence": "Region × category grid coloured by adoption percentage", "framework": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 27, "frameworkName": "Heatmap Matrix" } ], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 28, "type": "appendix", "title": "The slide uses a '4' in a circle as a section marker, suggesting it is part of a larger list of strategic opportunities.", "function": "establish_context", "rawType": "other", "block": null, "metadata": { "slideType": "other", "slideTypeCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-0af5-71ed-83de-d51ae245fc43", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 89, "componentCount": 10, "textChars": 1917, "nDataPoints": 2, "notes": "The slide uses a '4' in a circle as a section marker, suggesting it is part of a larger list of strategic opportunities.", "elementsJson": [ "action_title", "subtitle_text", "paragraph", "photo" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:36.449+00", "seconds": 9.775, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/28", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-28", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The survey data indicates that consumers are open to experimenting with new ways of interacting with their bank: 56% (rising to 66% of those aged 18-24) want their bank to offer the possibility of interacting in a virtual branch or office.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:24+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-b58940ac88be", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.3, "x": 0.65, "y": 0.15 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:36.449+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dfd81f76-e404-4897-b252-4d1608909241", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Consumers aged 18-24 who want their bank to offer virtual branch/office interaction: 66%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:24+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-b9d539e1bd07", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.05, "y": 0.94 }, "kind": "other", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:36.449+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "9b4d08ed-9057-4733-bf5c-58c2f435fc87", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.02, "x": 0.93, "y": 0.94 }, "kind": "other", "text": "28", "attrs": null, "canon": { "kind": { "name": "Other", "slug": "other", "status": "active", "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d", "version": 1, "description": "Fallback when no canonical kind applies." }, "tool": null, "subkind": { "name": "Unclassified", "slug": "unclassified", "status": "active", "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0", "version": 1, "description": null }, "framework": null }, "subkind": "unclassified", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:36.449+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f17e6b85-24d0-49c9-8fb3-4baae721a0a0", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.22, "x": 0.12, "y": 0.29 }, "kind": "paragraph", "text": "The survey data indicates that consumers are open to experimenting with new ways of interacting with their bank: 56% (rising to 66% of those aged 18-24) want their bank to offer the possibility of interacting in a virtual branch or office.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:36.449+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4382dff3-5836-43ac-a9cd-89af5db0d6dd", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.22, "x": 0.12, "y": 0.46 }, "kind": "paragraph", "text": "Some banks already do so. J.P. Morgan was an early pioneer with its virtual branches in India and Indonesia and has created a very basic version of a branch in the metaverse, called Onyx Lounge. Meanwhile, HSBC has purchased a plot of land in The Sandbox, the gaming-centered virtual world, as a means to engage with the gaming community.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:36.449+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "50711464-b15c-4ebb-bca0-9fb882239517", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.45, "x": 0.12, "y": 0.17 }, "kind": "paragraph", "text": "The final category of opportunity for banks involves boldly transforming their customer relationships by engaging with them in completely new channels, such as the metaverse, and providing completely new products such as NFTs.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:36.449+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bb00d03b-a147-4a6b-ac56-ad6f10c4921d", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.22, "x": 0.37, "y": 0.29 }, "kind": "paragraph", "text": "The metaverse is a major force of change across all industries, including banking. While no one is forecasting it will transform the sector in the short term, it has sufficient potential to insist that it not be ignored22. We believe most banks will approach the opportunity with a strategy that targets four key goals: enabling interactions with customers in richer environments; putting humanity back into banking by facilitating more personal conversations in new ways; reinventing payment channels; and creating currently unimaginable opportunities. For example, as customers start to show an interest in buying virtual real estate in the metaverse, for significant amounts, should banks provide loans to enable these transactions?", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:36.449+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "be4bdb8d-a2cb-45c1-a84f-ea278ebb7bf4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.35, "x": 0.12, "y": 0.09 }, "kind": "title", "text": "Explore new frontiers", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:36.449+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "144a70ee-83bd-4a9e-89ce-e74c72accc08", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Consumers aged 18-24 who want their bank to offer virtual branch/office interaction", "numberRaw": "66%", "numberKind": "percent", "actionTitle": "The final category of opportunity for banks involves boldly transforming their customer relationships by engaging with them in completely new channels, such as the metaverse, and providing completely new products such as NFTs.", "calloutText": "The survey data indicates that consumers are open to experimenting with new ways of interacting with their bank: 56% (rising to 66% of those aged 18-24) want their bank to offer the possibility of interacting in a virtual branch or office.", "numberScale": null, "numberValue": 66, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-4fea4176d3d3", "evidence": "Frames 'completely new channels (metaverse) and products (NFTs)'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-503fad9b8430", "evidence": "'56% (66% of 18-24)' anchors openness", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Story Moments", "slug": "story-moments", "status": "active", "bestFor": null, "canonId": "019dd956-ae4e-768d-a18b-108e6cda511e", "version": 1, "bodyDocId": null, "description": "Design key emotional beats: The Shock, The Vision, The Proof, The Choice, The Call", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "630f57e0-6a73-43a2-a32f-b534f8b42b8c", "evidence": "The slide discusses exploring new frontiers and opportunities.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:01:43.584993+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 28, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 28, "from": 21, "loop": { "name": "30_2x2_matrix", "slug": "30-2x2-matrix", "status": "active", "bestFor": "Portfolio analysis, prioritization, strategic positioning", "canonId": "019dd956-7225-756a-9cc7-1e6d3f039818", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Dimension 1 (X-axis) -> Dimension 2 (Y-axis) -> The Four Quadrants -> The Sweet Spot", "description": "Plot options on two critical dimensions to reveal the optimal quadrant", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-b8c174c9257c", "evidence": "Figure 3 explicit 2x2 (Products: Traditional/New × Channels: Banking/Beyond Banking) with deep-dive on each quadrant.", "position": 5, "objective": "Lay out four strategic plays on a 2x2", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 29, "type": "setup", "title": "Uses a before-after framing to contrast siloed/emotionally-devoid banking with holistic/purpose-driven banking.", "function": "compare_options", "rawType": "comparison_table", "block": null, "metadata": { "slideType": "comparison_table", "slideTypeCanon": { "name": "Comparison table", "slug": "comparison_table", "status": "active", "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2", "version": 1, "description": null }, "function": "compare_options", "functionCanon": { "name": "Compare options", "slug": "compare_options", "status": "active", "canonId": "019de52d-167f-7038-aebc-70a9d2e0e33b", "version": 1, "description": null }, "density": "balanced", "densityScore": 48, "componentCount": 6, "textChars": 618, "nDataPoints": 0, "notes": "Uses a before-after framing to contrast siloed/emotionally-devoid banking with holistic/purpose-driven banking.", "elementsJson": [ "headline_text", "action_title", "subtitle_text", "paragraph", "icon_grid", "comparison_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:29.909+00", "seconds": 3.225, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/29", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-29", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The four strategic plays, underpinned by the three pivots outlined earlier, enable banks to unlock latent value from their relationships with customers by activating what we call the 'multiplier effect'.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:25+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-f2fd9a3df54b", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.9, "x": 0.05, "y": 0.32 }, "kind": "framework", "text": "Before-After-Bridge", "attrs": null, "canon": { "kind": { "name": "Framework", "slug": "framework", "status": "active", "canonId": "019de52c-fa18-77c6-b10a-ccb8277ac0fa", "version": 1, "description": "Named conceptual framework instance." }, "tool": null, "subkind": { "name": "Framework instance", "slug": "instance", "status": "active", "canonId": "019de52d-05a2-72af-be0b-7edc60708a03", "version": 1, "description": null }, "framework": null }, "subkind": "instance", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.909+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8f458866-99b4-47bd-bf76-7a8a74809e4d", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.9, "x": 0.05, "y": 0.4 }, "kind": "list", "text": "Left column: Siloed, Emotionally-devoid, Simple sum effect. Right column: Holistic, Amplified by the power of purpose, Multiplier effect.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Comparison list", "slug": "comparison", "status": "active", "canonId": "019de52c-fce7-733e-99d3-030a104727bf", "version": 1, "description": null }, "framework": null }, "subkind": "comparison", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.909+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "575e801c-6bd4-45d4-85d4-b5520bbcad2a", "parentComponentId": null }, { "bbox": { "h": 0.06, "w": 0.85, "x": 0.05, "y": 0.16 }, "kind": "paragraph", "text": "The four strategic plays, underpinned by the three pivots outlined earlier, enable banks to unlock latent value from their relationships with customers by activating what we call the 'multiplier effect'.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.909+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0bc696ab-8920-4950-adeb-d4fc08791bac", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.909+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "940bbdd6-76e8-4658-94f8-44c4c2cc5f48", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "The new formula for success", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.909+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "37c9f60b-f41a-47a8-888f-9e78ebce9d7c", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Contrast Pairs", "slug": "contrast-pairs", "status": "active", "bestFor": null, "canonId": "019dd956-9b77-70d3-88b1-f34e26f60860", "version": 1, "bodyDocId": null, "description": "Creating tension through opposites: Before↔After, Problem↔Solution, Pain↔Relief", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-62e4f084719e", "evidence": "Before/after pairing of old vs new model", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-55a92c285664", "evidence": "Title: 'The new formula for success'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Before-After-Bridge", "slug": "before-after-bridge", "status": "active", "bestFor": null, "canonId": "019dd956-8604-7188-883f-42370288ad05", "version": 1, "bodyDocId": null, "description": "Narrative structure: Paint the before, show the after, explain the bridge", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "52e59614-f76c-4e43-81be-dde3d7efd777", "evidence": "The slide presents a clear before-and-after scenario, describing a transformation.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:01:43.663787+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Contrast Principle", "slug": "contrast-principle", "status": "active", "bestFor": null, "canonId": "019dd956-bf0f-73ae-b9df-e60508cdaa65", "version": 1, "bodyDocId": null, "description": "Higher visual weight draws attention - use contrast strategically for emphasis", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-59ac73ef7077", "evidence": "Two-column 'from Products+Channels to (Products×Channels)Purpose'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 90, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-5f90fad26860", "evidence": "Three stacked rows on each side: siloed/holistic, devoid/amplified, sum/multiplier", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "cb97c2b1-4595-4c69-9f3d-5362bddbc82e", "evidence": "The slide explicitly structures the content as a transition from 'Products + Channels' to '(Products x Channels) Purpose'.", "framework": null, "confidence": 1, "extraction": { "at": "2026-05-02 19:50:29.909+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "frameworkName": "before-after-bridge" }, { "matchId": "019dd95a-1ca5-70bb-bb9c-54a582c6015f", "evidence": "Named 'multiplier effect' formula contrasted with simple sum", "framework": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 29, "frameworkName": "Multiplier Effect" } ], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 31, "from": 29, "loop": { "name": "36_maturity_curve", "slug": "36-maturity-curve", "status": "active", "bestFor": "Digital transformation, capability building, benchmarking", "canonId": "019dd956-748d-7329-ad3a-5c550b66e275", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap", "description": "Show where you are on a progression and what it takes to reach the next level", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-bc797bce62ff", "evidence": "Figure 6 plots Interest→Satisfaction→Trust→Advocacy bullseye as the maturity progression unlocked by the multiplier effect.", "position": 6, "objective": "Show maturity ladder from satisfaction to advocacy", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 30, "type": "setup", "title": "The slide uses a concentric circle diagram to represent stages of loyalty, mapped against two axes.", "function": "present_framework", "rawType": "customer_journey", "block": null, "metadata": { "slideType": "customer_journey", "slideTypeCanon": { "name": "Customer journey", "slug": "customer_journey", "status": "active", "canonId": "019de52d-0966-70ce-afe3-bc7c98ffc8c9", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "balanced", "densityScore": 47, "componentCount": 5, "textChars": 904, "nDataPoints": 0, "notes": "The slide uses a concentric circle diagram to represent stages of loyalty, mapped against two axes.", "elementsJson": [ "headline_text", "paragraph", "bubble_chart", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:30.641+00", "seconds": 3.936, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/30", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-30", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "By activating the multiplier effect, banks can move from their current position of providing satisfactory services, but not being fully trusted by consumers to look after their long-term financial wellbeing, to creating the lasting loyalty that turns customers into advocates (Figure 6).", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:23+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93c-995525dcb701", "parentComponentId": null }, { "bbox": { "h": 0.715, "w": 0.612, "x": 0.045, "y": 0.158 }, "kind": "diagram", "text": "Concentric circles representing Interest, Satisfaction, Trust, and Advocacy", "attrs": null, "canon": { "kind": { "name": "Diagram", "slug": "diagram", "status": "active", "canonId": "019de52c-f9f0-734a-81de-15382ff28c65", "version": 1, "description": "Schematic or relational diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": "other", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.641+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "577c00ed-30aa-4df0-a9f0-4e77c7c4b167", "parentComponentId": null }, { "bbox": { "h": 0.445, "w": 0.243, "x": 0.727, "y": 0.24 }, "kind": "paragraph", "text": "By activating the multiplier effect, banks can move from their current position of providing satisfactory services, but not being fully trusted by consumers to look after their long-term financial wellbeing, to creating the lasting loyalty that turns customers into advocates (Figure 6). This results in customers that are less willing to switch to other providers and prefer to exclusively use, and proactively advocate, the products and services of their main bank.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.641+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e6ebf7ca-c285-4e1a-bdf2-eef0dfee35fa", "parentComponentId": null }, { "bbox": { "h": 0.015, "w": 0.185, "x": 0.056, "y": 0.941 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.641+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a4a0c38f-f6aa-4d60-b525-1904d635499d", "parentComponentId": null }, { "bbox": { "h": 0.021, "w": 0.284, "x": 0.056, "y": 0.098 }, "kind": "title", "text": "Figure 6. The Four stages of customer loyalty.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.641+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5bceb8ac-728b-460f-bd06-8acec3744a83", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Goal Gradient Effect", "slug": "goal-gradient-effect", "status": "active", "bestFor": null, "canonId": "019dd956-a557-730d-9b61-dd1a7bccbcb2", "version": 1, "bodyDocId": null, "description": "Motivation increases as people approach their goal - show progress", "familyLabel": null, "categoryName": "Loop", "categorySlug": "loop" }, "agent": "Storyteller", "layer": "loop", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-72fd983e693b", "evidence": "Stages create progress sense toward Advocacy goal", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 60, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-6497535cd7c2", "evidence": "Bullseye on Value-to-customer × Value-to-business with 4 loyalty rings", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-6d957f255cdd", "evidence": "Pink advocacy ring stands out from purple background", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-69b513d300c6", "evidence": "Concentric rings ascend Interest→Satisfaction→Trust→Advocacy", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [ { "matchId": "178ee363-52d2-45c6-a7dd-6d2a01a2fdbc", "evidence": "Visualizes the progression of customer loyalty stages.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 19:50:30.641+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "frameworkName": "customer-journey-map" }, { "matchId": "019dd95a-1ca5-70bb-bb9c-5916d82d51cf", "evidence": "Four ascending loyalty stages: Interest→Satisfaction→Trust→Advocacy", "framework": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:34.826634+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 30, "frameworkName": "Maturity Model" } ], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 31, "from": 29, "loop": { "name": "36_maturity_curve", "slug": "36-maturity-curve", "status": "active", "bestFor": "Digital transformation, capability building, benchmarking", "canonId": "019dd956-748d-7329-ad3a-5c550b66e275", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap", "description": "Show where you are on a progression and what it takes to reach the next level", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-bc797bce62ff", "evidence": "Figure 6 plots Interest→Satisfaction→Trust→Advocacy bullseye as the maturity progression unlocked by the multiplier effect.", "position": 6, "objective": "Show maturity ladder from satisfaction to advocacy", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 31, "type": "evidence", "title": "The slide uses a Lululemon example to illustrate the concept of customer loyalty and community building, then pivots to banking strategy.", "function": "illustrate_case", "rawType": "client_example", "block": null, "metadata": { "slideType": "client_example", "slideTypeCanon": { "name": "Client example", "slug": "client_example", "status": "active", "canonId": "019de52d-0c87-77cb-9867-613ae22e95ac", "version": 1, "description": null }, "function": "illustrate_case", "functionCanon": { "name": "Illustrate case", "slug": "illustrate_case", "status": "active", "canonId": "019de52d-13b4-772c-bb73-1873612a7463", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 77, "componentCount": 8, "textChars": 1916, "nDataPoints": 0, "notes": "The slide uses a Lululemon example to illustrate the concept of customer loyalty and community building, then pivots to banking strategy.", "elementsJson": [ "paragraph", "quote_block", "photo" ], "confidence": 0.9, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:31.063+00", "seconds": 4.288, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/31", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-31", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Loyalty must be earned and nurtured every day by constantly delighting their customers.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:28+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-3e40b65bd8ab", "parentComponentId": null }, { "bbox": { "x": 0.05, "y": 0.94 }, "kind": "disclaimer", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.063+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f49b4b81-463e-462c-98f9-5e611a77c4e7", "parentComponentId": null }, { "bbox": { "x": 0.65, "y": 0.08 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.063+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "70cc0171-9a04-4515-91d1-a4042b39d66b", "parentComponentId": null }, { "bbox": { "x": 0.05, "y": 0.46 }, "kind": "paragraph", "text": "Apparel company Lululemon has done exactly this. It is considered by customers as more than just a provider of clothes; it is a healthy-living, mindfulness-promoting organization that has created a community of advocates and ambassadors. As stated on its website, this community drives Lululemon's growth: “Everything we do starts with begins locally, in our stores. When you're an ambassador, you're not just a partner, you're an extension of our brand and an inspiration to our guests23.”", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.063+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "17e04c1f-eb2f-460b-a332-8616dd4bad65", "parentComponentId": null }, { "bbox": { "x": 0.34, "y": 0.24 }, "kind": "paragraph", "text": "With so many strategic product and channel options for banks to pursue, deciding the best course of action is daunting. To help chart a course for success, banks should consider both the size of the opportunity and their ‘right to win’ with respect to each strategic option. This entails evaluating key capabilities such as the customer experience, digital marketing and partnership management, and the bank's points of differentiation, which may include brand strength, corporate culture and intellectual property. The next steps would be to think through how to orientate the organization around the desired destination, and start running pilots before scaling for success.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.063+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "71fc0219-0f2c-4540-82c3-0bb4c3f0153e", "parentComponentId": null }, { "bbox": { "x": 0.05, "y": 0.24 }, "kind": "paragraph", "text": "However, loyalty is not granted forever. Businesses that have mastered customer retention recognize that loyalty must be earned and nurtured every day by constantly delighting their customers. This means offering the predictability, familiarity and convenience that makes customers return. It also means having personal conversations instead of employing basic personalization.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.063+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "93ecdf27-4272-4d1c-ab93-ca49da24325f", "parentComponentId": null }, { "bbox": { "x": 0.93, "y": 0.94 }, "kind": "paragraph", "text": "31", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.063+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a3c1e153-b08c-490e-a85d-11bbba34ef5a", "parentComponentId": null }, { "bbox": null, "kind": "quote", "text": "Everything we do starts with authentic relationships. That's why each ambassadorship begins locally, in our stores. When you're an ambassador, you're not just a partner, you're an extension of our brand and an inspiration to our guests. — Lululemon website", "attrs": null, "canon": { "kind": { "name": "Quote", "slug": "quote", "status": "active", "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a", "version": 1, "description": "Pull quote or testimonial." }, "tool": { "name": "Authority citation", "slug": "authority-citation", "status": "active", "bestFor": null, "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45", "version": 1, "bodyDocId": null, "description": "Quoting an authority figure, study, or precedent to lend weight.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:28+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-4329e1faad26", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-76c832a9a7a7", "evidence": "Title: 'However, loyalty is not granted forever'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Storytelling Effect", "slug": "storytelling-effect", "status": "active", "bestFor": null, "canonId": "019dd956-981b-74f9-9096-5c8df03dab5a", "version": 1, "bodyDocId": null, "description": "Stories are remembered up to 22x better than facts alone", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "0557d53a-93cc-4a65-9912-70d64c4415e8", "evidence": "The slide uses a narrative to convey a message about loyalty.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.6, "extraction": { "at": "2026-07-16 21:01:43.78104+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 31, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 31, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 15, "name": "Solution & Approach", "beatId": "019dd95a-0680-7418-820b-6e405b239df7", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Solution & Approach", "slug": "consultants-gambit-solution-approach", "status": "active", "canonId": "019dd9b8-071c-7161-9184-580fdac7a4f9", "version": 1, "description": null }, "evidence": "Chapter 2: three pivots + four strategic plays + multiplier", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 31, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 15, "name": "The Implications (So What)", "beatId": "019dd95a-0680-7418-820b-7e17626f78e8", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Implications (So What)", "slug": "triple-take-the-implications-so-what", "status": "active", "canonId": "019dd9b8-09c7-75cd-8c7b-ae0e23cca2b8", "version": 1, "description": null }, "evidence": "Chapter 2 derives pivots and strategic plays", "position": 2, "isPrimaryArc": false, "parentBeatType": { "name": "Reflection", "slug": "reflection", "status": "active", "canonId": "019dd9b8-0510-73fd-8d00-1c7e45f7bc98", "version": 1, "description": "The \"so what\" beat. Used by analytical arcs (Triple-take, Onion) and learning arcs (Voyage-return, Tragedy)." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 31, "from": 29, "loop": { "name": "36_maturity_curve", "slug": "36-maturity-curve", "status": "active", "bestFor": "Digital transformation, capability building, benchmarking", "canonId": "019dd956-748d-7329-ad3a-5c550b66e275", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap", "description": "Show where you are on a progression and what it takes to reach the next level", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-bc797bce62ff", "evidence": "Figure 6 plots Interest→Satisfaction→Trust→Advocacy bullseye as the maturity progression unlocked by the multiplier effect.", "position": 6, "objective": "Show maturity ladder from satisfaction to advocacy", "confidence": 80, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 32, "type": "setup", "function": "transition", "rawType": "section_divider", "block": null, "metadata": { "slideType": "section_divider", "slideTypeCanon": { "name": "Section divider", "slug": "section_divider", "status": "active", "canonId": "019de52d-066a-7402-9554-6ae504999041", "version": 1, "description": null }, "function": "transition", "functionCanon": { "name": "Transition", "slug": "transition", "status": "active", "canonId": "019de52d-1365-7149-92aa-66df859e75fd", "version": 1, "description": null }, "density": "sparse", "densityScore": 18, "componentCount": 5, "textChars": 70, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "subtitle_text", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:29.355+00", "seconds": 2.518, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/32", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-32", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 1, "w": 0.6, "x": 0, "y": 0 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.355+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c3bd5650-9a42-4710-a08a-9324f46aa49f", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.03, "x": 0.935, "y": 0.94 }, "kind": "paragraph", "text": "32", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.355+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "67d04828-0a1a-4975-97a5-2d58e5c93e05", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.056, "y": 0.94 }, "kind": "paragraph", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.355+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e1770217-2e88-4368-bae2-6a753368544c", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.125, "x": 0.54, "y": 0.368 }, "kind": "title", "text": "Chapter 3", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.355+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "01842a2d-0a10-4a5a-92a8-560231fefe85", "parentComponentId": null }, { "bbox": { "h": 0.1, "w": 0.4, "x": 0.54, "y": 0.438 }, "kind": "title", "text": "Quantifying the value at stake", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:29.355+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "1553679f-bcf3-45e3-a6e1-baa8f6eb4d1a", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "3f414247-2834-4523-a1c4-1e524d73d21f", "evidence": "The slide is clearly labeled as a section divider.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:01:43.859797+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 32, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 32, "name": "Evidence & Proof", "beatId": "019dd95a-0680-7418-820b-72737ff728eb", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Chapter 3: quantifies $100bn value at stake in US retail", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 38, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 32, "name": "The Action (Now What)", "beatId": "019dd95a-0680-7418-820b-818b1ef42e7a", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [], "locked": true }, { "page": 33, "type": "resolution", "title": "The chart uses a stacked bar approach to represent revenue components, overlaid with a line graph for percentage growth.", "function": "quantify_impact", "rawType": "impact_sizing", "block": null, "metadata": { "slideType": "impact_sizing", "slideTypeCanon": { "name": "Impact sizing", "slug": "impact_sizing", "status": "active", "canonId": "019de52d-0d26-773b-aeda-2d1930f5636d", "version": 1, "description": null }, "function": "quantify_impact", "functionCanon": { "name": "Quantify impact", "slug": "quantify_impact", "status": "active", "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 82, "componentCount": 8, "textChars": 1215, "nDataPoints": 18, "notes": "The chart uses a stacked bar approach to represent revenue components, overlaid with a line graph for percentage growth.", "elementsJson": [ "action_title", "paragraph", "bar_chart_stacked", "line_chart", "big_number", "callout_box", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:30.132+00", "seconds": 3.029, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/33", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-33", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.2, "w": 0.3, "x": 0.05, "y": 0.065 }, "kind": "callout", "text": "±20% The uplift of banking revenue from primary customers achieved by unlocking the multiplier effect between products and channels.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.132+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "29b0a4f8-4098-487b-9578-44377b9e61d8", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "The value at stake is huge; in the US alone, this translates to around $100bn in retail banking revenue that is up for grabs.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:33+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-5a90e84e2865", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.6, "x": 0.35, "y": 0.08 }, "kind": "chart", "text": "Figure 8. Potential annual increase in main banks' revenue per customer by activating the 'multiplier effect'.", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Stacked bar chart", "slug": "bar-stacked", "status": "active", "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7", "version": 1, "description": null }, "framework": null }, "subkind": "bar-stacked", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.132+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "acd972a0-6f74-40ab-95ac-7add7b90faf6", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.6, "x": 0.35, "y": 0.65 }, "kind": "disclaimer", "text": "Notes: Main bank defined as the provider of the account from which customers make the majority of payments... Source: Accenture Research Banking Revenue model, Accenture Global Banking Consumer Study, Accenture Research analysis", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.132+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b2575327-540c-46c7-89e1-33ecf1f7d246", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.6, "x": 0.35, "y": 0.55 }, "kind": "legend", "text": "Additional banking revenue; Additional non-FS revenue; As % of current main banks' revenue per customer", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.132+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "08f0b63d-8b82-46f0-b055-78db72a5be80", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Potential annual increase in main banks' revenue per customer (as % of current): 22%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:33+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-5fea4e89786e", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.3, "x": 0.05, "y": 0.25 }, "kind": "paragraph", "text": "We focused our analysis on nine countries and found that, in total, banks could increase their revenues from primary customers by upwards of 20%, or nearly $400 per customer per year, depending on the market (Figure 8).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.132+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c30f1aad-5616-43b3-9290-65f4461f8538", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.3, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Activating the multiplier effect by integrating products and channels while creating a powerful sense of purpose allows banks to turn customers into advocates. But what, in hard dollars, are the benefits for banks?", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.132+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "95998445-8b00-43f0-bd10-754b32844e4b", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Potential annual increase in main banks' revenue per customer (as % of current)", "numberRaw": "22%", "numberKind": "percent", "actionTitle": "Activating the multiplier effect by integrating products and channels while creating a powerful sense of purpose allows banks to turn customers into advocates. But what, in hard dollars, are the benefits for banks?", "calloutText": "The value at stake is huge; in the US alone, this translates to around $100bn in retail banking revenue that is up for grabs.", "numberScale": null, "numberValue": 22, "metricFamily": "cost_savings", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-7bccad411eb5", "evidence": "Frames 'in hard dollars, what are the benefits?'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-7c8d2a5673ca", "evidence": "'$100bn in retail banking revenue up for grabs'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 92, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 33, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 32, "name": "Evidence & Proof", "beatId": "019dd95a-0680-7418-820b-72737ff728eb", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Chapter 3: quantifies $100bn value at stake in US retail", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 38, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 32, "name": "The Action (Now What)", "beatId": "019dd95a-0680-7418-820b-818b1ef42e7a", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 36, "from": 33, "loop": { "name": "33_build_up", "slug": "33-build-up", "status": "active", "bestFor": "Pricing justification, cost estimation, market sizing", "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "description": "Start from zero and add components to arrive at a total", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-c1ef7395249f", "evidence": "Total ($100bn) decomposed into two additive sources: non-financial services + ramping traditional product sales.", "position": 7, "objective": "Build up the $100bn revenue prize", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 34, "type": "analysis", "title": "Main bank defined as the provider of the account from which customers make the majority of payments. Retail banking revenues defined as the average of 2021 and ", "function": "compare_peers", "rawType": "data_table", "block": null, "metadata": { "slideType": "data_table", "slideTypeCanon": { "name": "Data table", "slug": "data_table", "status": "active", "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8", "version": 1, "description": null }, "function": "compare_peers", "functionCanon": { "name": "Compare peers", "slug": "compare_peers", "status": "active", "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630", "version": 1, "description": null }, "density": "balanced", "densityScore": 49, "componentCount": 5, "textChars": 691, "nDataPoints": 9, "notes": "Main bank defined as the provider of the account from which customers make the majority of payments. Retail banking revenues defined as the average of 2021 and 2022.", "elementsJson": [ "headline_text", "bubble_chart", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:30.164+00", "seconds": 2.566, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/34", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-34", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.35, "w": 0.888, "x": 0.056, "y": 0.208 }, "kind": "chart", "text": "Bubble chart showing market share percentages for 9 countries", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Bubble chart", "slug": "bubble", "status": "active", "canonId": "019de52d-00a4-756f-8978-8d5e48905dbc", "version": 1, "description": null }, "framework": null }, "subkind": "bubble", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.164+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "0c314cc1-acba-4bba-be34-b9877bc924ea", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Main banks' share of total retail banking revenue: 82%", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:36+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-797f65546c91", "parentComponentId": null }, { "bbox": { "h": 0.065, "w": 0.888, "x": 0.056, "y": 0.573 }, "kind": "paragraph", "text": "Notes: Main bank defined as the provider of the account from which customers make the majority of payments, such as everyday spending, bills, transfers, etc. Retail banking revenues defined as the average of 2021 and 2022 retail banking revenues which include the following products: current accounts, credit cards, savings account & term deposits, investments, mortgage and personal loans.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.164+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cd045522-1f4f-423f-b77d-a251ff44ee4f", "parentComponentId": null }, { "bbox": { "h": 0.016, "w": 0.626, "x": 0.056, "y": 0.673 }, "kind": "source-note", "text": "Source: Accenture Research Banking Revenue model, Accenture Global Banking Consumer Study, Accenture Research analysis", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.164+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "12e2ac69-d9ce-456a-a64d-b3742dc7e030", "parentComponentId": null }, { "bbox": { "h": 0.021, "w": 0.392, "x": 0.056, "y": 0.098 }, "kind": "title", "text": "Figure 9. Main banks' current share of total retail banking revenue.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.164+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "27ae4ee5-5241-4d0c-be22-83d74a4ba564", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Main banks' share of total retail banking revenue", "numberRaw": "82%", "numberKind": "percent", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 82, "metricFamily": "share_penetration", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Annotation", "slug": "annotation", "status": "active", "bestFor": null, "canonId": "019dd956-b5b9-7668-bf0e-3af99823ec5c", "version": 1, "bodyDocId": null, "description": "Adding explanatory labels to highlight key data points", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-84aae7f09b87", "evidence": "Each bubble labelled with the percentage and country", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Chart Selection Guide", "slug": "chart-selection-guide", "status": "active", "bestFor": null, "canonId": "019dd956-b1a0-700b-ba17-0e16c4d5bcae", "version": 1, "bodyDocId": null, "description": "Choosing the right chart type for your data and message", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-839804767b1f", "evidence": "Bubble row of country shares (49%-82%)", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 85, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Color Strategy", "slug": "color-strategy", "status": "active", "bestFor": null, "canonId": "019dd956-b202-77cf-8a6e-f445b08c0fd3", "version": 1, "bodyDocId": null, "description": "Using color for emphasis, categories, sentiment, and hierarchy", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-8a13a53a8f45", "evidence": "Purple-to-grey gradient signals share intensity", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Visual Hierarchy", "slug": "visual-hierarchy", "status": "active", "bestFor": null, "canonId": "019dd956-b2ca-706b-937f-e52441086fd7", "version": 1, "bodyDocId": null, "description": "Order of perception through Size > Color > Position > Weight > Space", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Designer", "layer": "slide", "agents": [ "Designer" ], "matchId": "019dd95a-0c44-723b-ae0d-8fb144a7c39d", "evidence": "Bubble size scales with the share percentage", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 34, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 32, "name": "Evidence & Proof", "beatId": "019dd95a-0680-7418-820b-72737ff728eb", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Chapter 3: quantifies $100bn value at stake in US retail", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 38, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 32, "name": "The Action (Now What)", "beatId": "019dd95a-0680-7418-820b-818b1ef42e7a", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 36, "from": 33, "loop": { "name": "33_build_up", "slug": "33-build-up", "status": "active", "bestFor": "Pricing justification, cost estimation, market sizing", "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "description": "Start from zero and add components to arrive at a total", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-c1ef7395249f", "evidence": "Total ($100bn) decomposed into two additive sources: non-financial services + ramping traditional product sales.", "position": 7, "objective": "Build up the $100bn revenue prize", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 35, "type": "resolution", "title": "Recommendation slide quantifying three adjacent-market opportunities (home buying >10% of GDP / $3.3T; used-car >$1T transaction value; leisure travel $1.5T spe", "function": "recommend", "rawType": "recommendation", "block": null, "metadata": { "slideType": "recommendation", "slideTypeCanon": { "name": "Recommendation", "slug": "recommendation", "status": "active", "canonId": "019de52d-0c35-718b-8bbb-772a56a31ecd", "version": 1, "description": null }, "function": "recommend", "functionCanon": { "name": "Recommend", "slug": "recommend", "status": "active", "canonId": "019de52d-1609-764f-9882-9ef3ede71d8b", "version": 1, "description": null }, "density": "sparse", "densityScore": 14, "componentCount": 2, "textChars": 203, "nDataPoints": 3, "notes": "Recommendation slide quantifying three adjacent-market opportunities (home buying >10% of GDP / $3.3T; used-car >$1T transaction value; leisure travel $1.5T spend) with Italy cited as a case where uplift could reach 3.7%.", "elementsJson": [ "headline_text", "paragraph", "bullet_list", "callout_box", "icon_grid" ], "confidence": null, "extraction": { "model": "claude-code-default", "runId": null, "at": "2026-04-23 21:19:41+00", "seconds": 28.658955, "promptVersion": null } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/35", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-35", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The additional revenue comes from two sources: the provision of non-financial services and the ramping up of sales of traditional banking products.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:41+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-8e59afea93d8", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Home-buying opportunity size: $3.3 trillion (10% of GDP)", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:41+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-925e58f7c6b7", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Home-buying opportunity size", "numberRaw": "$3.3 trillion (10% of GDP)", "numberKind": "percent", "actionTitle": null, "calloutText": "The additional revenue comes from two sources: the provision of non-financial services and the ramping up of sales of traditional banking products.", "numberScale": null, "numberValue": 10, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-913c5420deb8", "evidence": "Action title: 'Providing non-financial services'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-973570d2b3a4", "evidence": "'$3.3 trillion (10% of GDP)' size-of-prize", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 82, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 35, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 32, "name": "Evidence & Proof", "beatId": "019dd95a-0680-7418-820b-72737ff728eb", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Chapter 3: quantifies $100bn value at stake in US retail", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 38, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 32, "name": "The Action (Now What)", "beatId": "019dd95a-0680-7418-820b-818b1ef42e7a", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 36, "from": 33, "loop": { "name": "33_build_up", "slug": "33-build-up", "status": "active", "bestFor": "Pricing justification, cost estimation, market sizing", "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "description": "Start from zero and add components to arrive at a total", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-c1ef7395249f", "evidence": "Total ($100bn) decomposed into two additive sources: non-financial services + ramping traditional product sales.", "position": 7, "objective": "Build up the $100bn revenue prize", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 36, "type": "setup", "title": "Includes footnote references 24 and 25.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 85, "componentCount": 9, "textChars": 1584, "nDataPoints": 2, "notes": "Includes footnote references 24 and 25.", "elementsJson": [ "action_title", "subtitle_text", "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:31.198+00", "seconds": 3.538, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/36", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-36", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.55, "x": 0.05, "y": 0.28 }, "kind": "callout", "text": "A much larger revenue opportunity lies in convincing primary customers to switch the majority of their banking products to their main bank.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": null, "subkind": { "name": "Primary callout", "slug": "primary", "status": "active", "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d", "version": 1, "description": null }, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.198+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a8c055de-86da-4fae-872d-6c090ef0f929", "parentComponentId": null }, { "bbox": null, "kind": "callout", "text": "A much larger revenue opportunity lies in convincing primary customers to switch the majority of their banking products to their main bank", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:49+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-af2ca8954f80", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.4, "x": 0.6, "y": 0.15 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.198+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "930a1e2e-f2ba-4c58-a20f-3c38ac9f009f", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "US consumers who obtained mortgage through main bank: one-third", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:49+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93d-b246279d9390", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.3, "x": 0.05, "y": 0.6 }, "kind": "paragraph", "text": "Strategies would have to differ from country to country due to differences in how consumers use banking products. For example, in Australia and the US, investments are typically made with secondary or tertiary providers. In contrast, mortgages are much more likely to be obtained from consumers' primary bank. According to our survey, only one-third of US consumers obtained their mortgage through their main bank, while almost two-thirds did so in Australia.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.198+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2aa3703f-7a1b-4151-873b-9c6a4fd30eda", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.3, "x": 0.05, "y": 0.4 }, "kind": "paragraph", "text": "Our research indicates that this opportunity is twice as large as that associated with offering non-financial services. This could be achieved by increasing the quality of everyday interactions between bank and customer, especially through banks' own digital channels and those of their partners.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.198+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "abcdc9c0-a505-4e0f-9926-89fbd92da1e0", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.25, "x": 0.36, "y": 0.4 }, "kind": "paragraph", "text": "Banks can further grow revenue by increasing their primary customers' adoption of certain products. For example, by international standards, the use of investments is low in countries such as the Netherlands and Spain, while the use of mortgages is particularly low in Brazil. Consumers may be more inclined to purchase these products from an organization that already meets many of their financial requirements.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.198+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bbe12fb2-6553-4430-9558-a99b6aaa5ad8", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.05, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.198+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f8597a19-a102-4523-b652-b2ff4f72bfbc", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.55, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "Ramping up sales of traditional banking products", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.198+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "abe2f60c-572b-4739-9c77-1b12415b2736", "parentComponentId": null } ], "metrics": [ { "metricRaw": "US consumers who obtained mortgage through main bank", "numberRaw": "one-third", "numberKind": "other", "actionTitle": "Ramping up sales of traditional banking products", "calloutText": "A much larger revenue opportunity lies in convincing primary customers to switch the majority of their banking products to their main bank", "numberScale": null, "numberValue": null, "metricFamily": "other", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Action Titles", "slug": "action-titles", "status": "active", "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "canonId": "019dd956-ac70-700b-a608-ba58e78f5dcc", "version": 1, "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841", "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-9aaee34db92e", "evidence": "Action title: 'Ramping up sales of traditional banking products'", "pageRefs": null, "priority": "Core", "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.", "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.", "antipattern": "Topic labels disguised as titles — Volume by quarter, Key findings, Pricing strategy, Margins have been impacted. No verb, or a passive verb with no agent, or a fact (Revenue grew 12%) without the so-what. Also: titles that overreach the chart's evidence, multi-claim X-grew-but-Y-fell welded titles, and mechanical repetition of the same X-drove-Y template across the deck.", "cardinality": null, "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex." }, { "tool": { "name": "Concrete Language", "slug": "concrete-language", "status": "active", "bestFor": null, "canonId": "019dd956-bcd4-7398-9723-6aa72346170b", "version": 1, "bodyDocId": null, "description": "Using specific sensory details instead of abstract terms", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-9f2a227e615f", "evidence": "'one-third' switching opportunity quantified", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 70, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 36, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [ { "to": 36, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 32, "name": "Evidence & Proof", "beatId": "019dd95a-0680-7418-820b-72737ff728eb", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Evidence & Proof", "slug": "consultants-gambit-evidence-proof", "status": "active", "canonId": "019dd9b8-07b1-7688-8e1e-7637fec3802a", "version": 1, "description": null }, "evidence": "Chapter 3: quantifies $100bn value at stake in US retail", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 38, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 32, "name": "The Action (Now What)", "beatId": "019dd95a-0680-7418-820b-818b1ef42e7a", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [ { "to": 36, "from": 33, "loop": { "name": "33_build_up", "slug": "33-build-up", "status": "active", "bestFor": "Pricing justification, cost estimation, market sizing", "canonId": "019dd956-733a-746e-88fd-04b2e4b51b61", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total", "description": "Start from zero and add components to arrive at a total", "familyLabel": null }, "matchId": "019dd95a-07fd-712f-b774-c1ef7395249f", "evidence": "Total ($100bn) decomposed into two additive sources: non-financial services + ramping traditional product sales.", "position": 7, "objective": "Build up the $100bn revenue prize", "confidence": 78, "extraction": { "at": "2026-04-29 13:07:29.547081+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null } } ], "locked": true }, { "page": 37, "type": "setup", "title": "The slide serves as a thematic conclusion to the presentation.", "function": "summarize", "rawType": "closing_ask", "block": null, "metadata": { "slideType": "closing_ask", "slideTypeCanon": { "name": "Closing ask", "slug": "closing_ask", "status": "active", "canonId": "019de52d-0aa4-750f-8aa1-8d622dd99f5c", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "sparse", "densityScore": 19, "componentCount": 5, "textChars": 91, "nDataPoints": 0, "notes": "The slide serves as a thematic conclusion to the presentation.", "elementsJson": [ "headline_text", "subtitle_text", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:32.226+00", "seconds": 4.51, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/37", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-37", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 1, "w": 1, "x": 0, "y": 0 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "70d45518-8c6c-4f19-9571-610b7828a6d5", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.02, "x": 0.93, "y": 0.94 }, "kind": "paragraph", "text": "37", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2345288f-488e-431b-9b8f-86274bf2e593", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.056, "y": 0.94 }, "kind": "paragraph", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "87b1e8d7-943d-4049-9072-b15655dfa54f", "parentComponentId": null }, { "bbox": { "h": 0.18, "w": 0.35, "x": 0.056, "y": 0.43 }, "kind": "title", "text": "Capturing the value by reconnecting with customers", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ff37463e-beb2-46a2-a218-95f3683d9d49", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.15, "x": 0.056, "y": 0.36 }, "kind": "title", "text": "Conclusion", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:32.226+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e9953ec5-4cbf-4bf2-944e-feb0d697c8ec", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 38, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 37, "name": "Impact & Next Steps", "beatId": "019dd95a-0680-7418-820b-743117239c75", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capturing the value by reconnecting with customers", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 38, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 32, "name": "The Action (Now What)", "beatId": "019dd95a-0680-7418-820b-818b1ef42e7a", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [], "locked": true }, { "page": 38, "type": "setup", "title": "The slide uses a split-layout design with a bold thesis statement on the left and supporting narrative on the right.", "function": "summarize", "rawType": "key_messages", "block": null, "metadata": { "slideType": "key_messages", "slideTypeCanon": { "name": "Key messages", "slug": "key_messages", "status": "active", "canonId": "019de52d-0712-703f-89f5-bda6688faf3f", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "balanced", "densityScore": 48, "componentCount": 4, "textChars": 2357, "nDataPoints": 0, "notes": "The slide uses a split-layout design with a bold thesis statement on the left and supporting narrative on the right.", "elementsJson": [ "headline_text", "paragraph" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:31.825+00", "seconds": 3.897, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/38", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-38", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "Reinvention goes beyond traditional benchmarks and embraces the art of the possible through technology and new ways of working to set a new performance frontier.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:20:01+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93e-47a3634dc482", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.43, "x": 0.51, "y": 0.18 }, "kind": "paragraph", "text": "Banks have an opportunity to re-establish enduring relationships that are rewarding for them and their customers alike. These relationships can serve as a solid foundation for future relevance and growth, as they will unlock significant latent value while creating the potential for entirely new value. But to achieve this they need to be the fruits of an authentic life centricity, where the bank considers and responds to all of the factors affecting the individual customer's needs and aspirations.\n\nIt is also not enough to attempt to improve relationships in isolation. At a time when sustainable, high-impact growth has become imperative, the time for banks to move forward and continuously reinvent is now. Reinvention goes beyond traditional benchmarks and embraces the art of the possible through technology and new ways of working to set a new performance frontier. It will demand an outside-in perspective that connects what happens in the bank with what's happening in the world. This new perspective is essential if banks aim to deliver what we call 360° value. This entails looking beyond short-term financials to understand what creates long-term, sustainable value in a world where customers are more empowered than ever to choose the companies with whom they engage.\n\nBanks can learn a lot from the businesses that first capitalized on the rapid adoption of television in the last century. Many fortunes were and continue to be made, even as the product and its consumption underwent fundamental changes. Like the news and entertainment industries, banking has an imperative to capture the opportunity created by a confluence of powerful forces. But to do so, banks will need to get a lot closer to their customers—and that will take a commitment to constant, far-reaching change.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7429e20a-b4a8-4561-aa29-2a31f91f6fbd", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.15, "x": 0.06, "y": 0.94 }, "kind": "source-note", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2c5f1da9-5287-4c95-b78b-e3e60bd5082b", "parentComponentId": null }, { "bbox": { "h": 0.6, "w": 0.4, "x": 0.06, "y": 0.18 }, "kind": "title", "text": "Our survey reveals that consumers are not overwhelmingly happy with specific aspects of their bank's service, that fragmentation is accelerating, and that the desire for physical branches remains strong. Across every age group, they yearn for a personal human touch that was once provided by their branch but cannot be replicated by the digital channels they now prefer.", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Action title", "slug": "action-title", "status": "active", "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d", "version": 1, "description": null }, "framework": null }, "subkind": "action-title", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.825+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "97efa3a8-839b-4d35-9282-6f33d0dcd93b", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Closing Techniques", "slug": "closing-techniques", "status": "active", "bestFor": null, "canonId": "019dd956-af13-774b-a4fd-7db0a3a88d51", "version": 1, "bodyDocId": null, "description": "Strong endings: Callback, challenge, vision, clear CTA, memorable line", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-a15df084ce43", "evidence": "Synthesis closing: 'Reinvention... sets a new performance frontier'", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 80, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "019dd95a-0c44-723b-ae0d-a461934efd20", "evidence": "Restates the deck's core 'reinvent' thesis", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "confidence": 75, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 38, "whyItWorks": "Solves the two failure modes of slide writing simultaneously: the topic title (which outsources interpretation to the audience and produces three different conclusions in three different heads) and the multi-thesis stapler (which exceeds working memory and gets remembered as fragments). Aligns with how readers actually consume decks — Heath & Heath's Find the Core, the journalist's nut graf, and Minto's governing thought all converge on the same cognitive economics.", "antipattern": "Topic titles disguised as core messages (Customer satisfaction, no verb, no stake); multi-thesis sentences stapled with and; hedged sentences (may show signs of possible softening); chart-caption titles (Revenue fell 4%) that restate what the chart already shows instead of naming the so-what; meta-commentary (this slide explores...) that describes the slide rather than concluding it.", "cardinality": null, "narrativePurpose": "Forces the slide author to do the interpretive work before the slide ships, so the audience does not have to do it during the meeting. Wins the WYSIATI battle on purpose — the loudest fragment on the page becomes the author's chosen sentence rather than whichever chart label happens to be largest." } ], "frameworks": [], "arcBeats": [ { "to": 38, "arc": { "name": "The Consultant's Gambit", "slug": "consultants-gambit", "status": "active", "bestFor": "Business cases, project proposals, strategic recommendations", "canonId": "019dd956-5e0a-73c8-b305-81c38c959e9c", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Situation & Context -> Problem & Complication -> Solution & Approach -> Evidence & Proof -> Impact & Next Steps", "description": null, "familyLabel": null }, "from": 37, "name": "Impact & Next Steps", "beatId": "019dd95a-0680-7418-820b-743117239c75", "matchId": "019dd95a-0542-7728-a78d-2655b9f08e10", "beatType": { "name": "Impact & Next Steps", "slug": "consultants-gambit-impact-next-steps", "status": "active", "canonId": "019dd9b8-0849-7728-9ee9-fd1609c4c655", "version": 1, "description": null }, "evidence": "Capturing the value by reconnecting with customers", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 92 }, { "to": 38, "arc": { "name": "The Triple Take", "slug": "triple-take", "status": "active", "bestFor": "Data-driven presentations, research findings", "canonId": "019dd956-6221-73ad-bc12-378f8eb1f018", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "The Facts (What) -> The Implications (So What) -> The Action (Now What)", "description": null, "familyLabel": null }, "from": 32, "name": "The Action (Now What)", "beatId": "019dd95a-0680-7418-820b-818b1ef42e7a", "matchId": "019dd95a-0542-7728-a78d-288e57423889", "beatType": { "name": "The Action (Now What)", "slug": "triple-take-the-action-now-what", "status": "active", "canonId": "019dd9b8-0a5e-735a-bf53-3a1ba629b7aa", "version": 1, "description": null }, "evidence": "Chapter 3 sizes value and calls for reinvention", "position": 3, "isPrimaryArc": false, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 65 } ], "loops": [], "locked": true }, { "page": 39, "type": "setup", "title": "Includes three donut charts representing Age, Gender, and Employment status of 49,000 survey respondents.", "function": "summarize", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 75, "componentCount": 9, "textChars": 580, "nDataPoints": 16, "notes": "Includes three donut charts representing Age, Gender, and Employment status of 49,000 survey respondents.", "elementsJson": [ "headline_text", "subtitle_text", "paragraph", "donut_chart" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:31.27+00", "seconds": 3.219, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/39", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-39", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "callout", "text": "The findings of our Financial Services Global Consumer Study are based on an online survey of 49,000 consumers around the world.", "attrs": null, "canon": { "kind": { "name": "Callout", "slug": "callout", "status": "active", "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2", "version": 1, "description": "Highlighted callout box." }, "tool": { "name": "Visual emphasis", "slug": "visual-emphasis", "status": "active", "bestFor": null, "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c", "version": 1, "bodyDocId": null, "description": "Drawing the eye to one element above the rest of the slide.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:58+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93e-1531f997803f", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.2, "x": 0.5, "y": 0.3 }, "kind": "chart", "text": "Gender distribution donut chart", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.27+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83b5d63a-5e43-4471-a4b1-a8e5bd7a6852", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.2, "x": 0.3, "y": 0.3 }, "kind": "chart", "text": "Age distribution donut chart", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.27+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c38cf6bf-9c62-4842-a951-5b9df1201069", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.2, "x": 0.7, "y": 0.3 }, "kind": "chart", "text": "Employment status distribution donut chart", "attrs": null, "canon": { "kind": { "name": "Chart", "slug": "chart", "status": "active", "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8", "version": 1, "description": "Quantitative chart." }, "tool": null, "subkind": { "name": "Donut chart", "slug": "donut", "status": "active", "canonId": "019de52d-0006-752c-9528-0fef476b8004", "version": 1, "description": null }, "framework": null }, "subkind": "donut", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.27+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e53b438f-6f2f-42ef-8663-ccf9a42ac611", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.6, "x": 0.3, "y": 0.65 }, "kind": "legend", "text": "Age, Gender, and Employment status legends", "attrs": null, "canon": { "kind": { "name": "Legend", "slug": "legend", "status": "active", "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c", "version": 1, "description": "Color/symbol decoder placed adjacent to a chart or diagram." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.27+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8427c1d2-60a6-4226-8446-62c1b612409d", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "Survey respondents: 49,000", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:58+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93e-1a2cdb012ce9", "parentComponentId": null }, { "bbox": { "h": 0.4, "w": 0.25, "x": 0.05, "y": 0.28 }, "kind": "paragraph", "text": "The findings of our Financial Services Global Consumer Study are based on an online survey of 49,000 consumers around the world. Conducted in July and August 2022, the survey included a balanced representation of consumers...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.27+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3d62ae92-2b50-46fb-b155-fecb5b5d7b25", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.3, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "About the research", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.27+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8cd9bed8-8455-48b2-be04-82a3c9dfadc8", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.45, "x": 0.05, "y": 0.18 }, "kind": "title", "text": "Financial Services Global Consumer Study", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:31.27+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "64ee2207-d1f9-4204-8b0e-f78d7fde7e87", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Survey respondents", "numberRaw": "49,000", "numberKind": "plain", "actionTitle": null, "calloutText": "The findings of our Financial Services Global Consumer Study are based on an online survey of 49,000 consumers around the world.", "numberScale": null, "numberValue": 49, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [ { "tool": { "name": "Credibility Transfer", "slug": "credibility-transfer", "status": "active", "bestFor": null, "canonId": "019dd956-bd34-759a-8e3b-2f14b571a2a1", "version": 1, "bodyDocId": null, "description": "Borrowing authority from trusted sources or vivid details", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "019dd95a-0c44-723b-ae0d-ab3bfc57e941", "evidence": "Methodology: '49,000 consumers' detailed online survey", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 88, "extraction": { "at": "2026-04-29 13:07:30.710164+00", "model": "claude-legacy", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 39, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null } ], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 40, "type": "setup", "function": "establish_context", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "establish_context", "functionCanon": { "name": "Establish context", "slug": "establish_context", "status": "active", "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf", "version": 1, "description": null }, "density": "balanced", "densityScore": 31, "componentCount": 3, "textChars": 423, "nDataPoints": 33, "notes": null, "elementsJson": [ "headline_text", "data_table" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:30.687+00", "seconds": 2.568, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/40", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-40", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": null, "kind": "metric", "text": "Countries surveyed: 33", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:20:03+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93e-5932493a0683", "parentComponentId": null }, { "bbox": { "h": 0.717, "w": 0.888, "x": 0.056, "y": 0.153 }, "kind": "table", "text": "North America: USA, Canada. Europe/Mid-East/Africa: Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Israel, Italy, Netherlands, Norway, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, UK. Latin America: Brazil, Chile, Colombia, Mexico. Asia-Pacific: China, India, Japan, Singapore, Australia, Indonesia, Malaysia, New Zealand, Thailand.", "attrs": null, "canon": { "kind": { "name": "Table", "slug": "table", "status": "active", "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28", "version": 1, "description": "Tabular data layout." }, "tool": null, "subkind": { "name": "Data table", "slug": "data", "status": "active", "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569", "version": 1, "description": null }, "framework": null }, "subkind": "data", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.687+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b3a4b653-fb43-46cb-b0f5-b3bb259c3a6d", "parentComponentId": null }, { "bbox": { "h": 0.022, "w": 0.315, "x": 0.056, "y": 0.098 }, "kind": "title", "text": "Consumers were surveyed in 33 countries:", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:30.687+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6b6e4773-e474-4a75-9dfb-5dc89cd9548e", "parentComponentId": null } ], "metrics": [ { "metricRaw": "Countries surveyed", "numberRaw": "33", "numberKind": "plain", "actionTitle": "Consumers were surveyed in 33 countries:", "calloutText": null, "numberScale": null, "numberValue": 33, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 41, "type": "setup", "title": "Describes the use of a proprietary Banking Revenue Model and Global Banking Consumer Study data.", "function": "present_framework", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "present_framework", "functionCanon": { "name": "Present framework", "slug": "present_framework", "status": "active", "canonId": "019de52d-1403-7667-9100-d2ac6709f750", "version": 1, "description": null }, "density": "dense", "densityScore": 61, "componentCount": 6, "textChars": 1758, "nDataPoints": 0, "notes": "Describes the use of a proprietary Banking Revenue Model and Global Banking Consumer Study data.", "elementsJson": [ "headline_text", "paragraph", "bullet_list" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:33.152+00", "seconds": 4.962, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/41", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-41", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.355, "w": 0.295, "x": 0.361, "y": 0.285 }, "kind": "list", "text": "Increase in share of wallet. Based on the survey findings we were able to identify the banks which are market leaders (positioned in the top quartile) when it comes to share of wallet among their primary customers. We then modelled the potential increase for all main banks based on the assumption that the gap between them and the top-quartile leaders would be closed.\nOverall product adoption. Based on the survey findings we were able to understand the markets in which overall product adoption is low. We modelled that across selected categories (personal loans, investments, mortgages) in which the adoption rate would grow if all these customers were to get these products from their main banks.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "77bf5134-bd2a-47b5-820b-52c1675d39f5", "parentComponentId": null }, { "bbox": { "h": 0.355, "w": 0.295, "x": 0.666, "y": 0.285 }, "kind": "list", "text": "Based on the Global Banking Consumer Study findings we identified the non-FS areas where banking consumers are most likely to use banks—with real estate, car transactions and travel booking being the most popular categories. Using this data together with the estimated size of each segment and the potential revenue margin rates, we estimated the size of the revenue opportunity for banks if they were to enter any of those non-financial-services segments.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c87381a7-d603-45e9-83b9-94c7c413b8da", "parentComponentId": null }, { "bbox": { "h": 0.355, "w": 0.295, "x": 0.056, "y": 0.198 }, "kind": "paragraph", "text": "Accenture’s proprietary Banking Revenue Model and findings from the Global Banking Consumer Study were used to estimate the current retail banking revenue pool in each of the nine markets analyzed: the US, Canada, Brazil, the UK, Netherlands, Italy, Spain, Singapore and Australia. We also estimated the average revenue per banked adult in 2021-2022 and the share of wallet and associated revenue held by main banks (each customer can have only one main bank, which they use for the majority of their daily transactions).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "45cca293-93e5-4148-9113-feb894509200", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.213, "x": 0.056, "y": 0.096 }, "kind": "title", "text": "Value model", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "675acbda-ae65-4824-a290-171d84aba796", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.285, "x": 0.666, "y": 0.24 }, "kind": "title", "text": "Increase in non-financial-services revenue", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c0d05caa-6bd5-413c-9937-d39c75c33b0e", "parentComponentId": null }, { "bbox": { "h": 0.025, "w": 0.205, "x": 0.361, "y": 0.24 }, "kind": "title", "text": "Increase in banking revenue", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Subtitle", "slug": "subtitle", "status": "active", "canonId": "019de52c-fb09-739d-900c-815b0d9ac526", "version": 1, "description": null }, "framework": null }, "subkind": "subtitle", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.152+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f9674503-9ce1-4b83-ad94-52c8bbe93406", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 42, "type": "setup", "title": "The slide includes a photo of a person looking at a bar chart on a laptop, which is a meta-reference to the data being discussed.", "function": "summarize", "rawType": "appendix_methodology", "block": null, "metadata": { "slideType": "appendix_methodology", "slideTypeCanon": { "name": "Appendix methodology", "slug": "appendix_methodology", "status": "active", "canonId": "019de52d-07d9-726c-8599-167f2d2ffaa7", "version": 1, "description": null }, "function": "summarize", "functionCanon": { "name": "Summarize", "slug": "summarize", "status": "active", "canonId": "019de52d-1541-704f-b86f-bf7b75056373", "version": 1, "description": null }, "density": "dense", "densityScore": 58, "componentCount": 6, "textChars": 863, "nDataPoints": 1, "notes": "The slide includes a photo of a person looking at a bar chart on a laptop, which is a meta-reference to the data being discussed.", "elementsJson": [ "headline_text", "paragraph", "photo" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:34.737+00", "seconds": 6.386, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/42", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-42", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.86, "w": 0.32, "x": 0.68, "y": 0.1 }, "kind": "image", "text": null, "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Photo", "slug": "photo", "status": "active", "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875", "version": 1, "description": null }, "framework": null }, "subkind": "photo", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4b049cfe-61c4-4cc7-a30b-c41320efcf7f", "parentComponentId": null }, { "bbox": null, "kind": "metric", "text": "banking specialists surveyed: 176", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d", "version": 1, "description": "Big-number or KPI value." }, "tool": { "name": "Quantification", "slug": "quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-23 21:19:57+00", "model": "claude-code-default", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd951-9f60-73de-a93e-00b75c05114e", "parentComponentId": null }, { "bbox": { "h": 0.445, "w": 0.333, "x": 0.406, "y": 0.196 }, "kind": "paragraph", "text": "The aim was to understand the specialists' views on the current and future importance of non-bank channels in the distribution of banking products and services, and their current and prospective weightings with regard to banking revenues. The products and services surveyed were mortgage lending, retail accounts and deposits, retail payments (i.e. debit cards, bank/wire transfers, P2P transfers), consumer finance (including credit cards and credit at POS/BNPL but excluding auto lending), and auto lending.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5c3aabc9-e0be-4570-8167-ef074c148a85", "parentComponentId": null }, { "bbox": { "h": 0.021, "w": 0.185, "x": 0.056, "y": 0.938 }, "kind": "paragraph", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7cdad8ae-dcc2-4bd5-9337-aad1d1442149", "parentComponentId": null }, { "bbox": { "h": 0.215, "w": 0.333, "x": 0.056, "y": 0.196 }, "kind": "paragraph", "text": "In October and November 2022, Accenture conducted a survey of 176 banking product and service specialists based in the following countries: Australia, Brazil, Canada, China, France, Germany, Italy, Japan, Netherlands, Poland, Spain, Sweden, the UK, and the US.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "89841924-17a4-4351-939e-3254540e9ad2", "parentComponentId": null }, { "bbox": { "h": 0.045, "w": 0.499, "x": 0.056, "y": 0.088 }, "kind": "title", "text": "Accenture Banking Experts Survey", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.737+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "74bacdbe-a992-4590-89b9-f8207a678f96", "parentComponentId": null } ], "metrics": [ { "metricRaw": "banking specialists surveyed", "numberRaw": "176", "numberKind": "plain", "actionTitle": null, "calloutText": null, "numberScale": null, "numberValue": 176, "metricFamily": "survey_sentiment", "numberCurrency": null } ], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 43, "type": "appendix", "function": "appendix", "rawType": "appendix_disclosure", "block": null, "metadata": { "slideType": "appendix_disclosure", "slideTypeCanon": { "name": "Appendix disclosure", "slug": "appendix_disclosure", "status": "active", "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616", "version": 1, "description": null }, "function": "appendix", "functionCanon": { "name": "Appendix", "slug": "appendix", "status": "active", "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38", "version": 1, "description": null }, "density": "dense", "densityScore": 54, "componentCount": 5, "textChars": 2180, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "numbered_list", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:34.054+00", "seconds": 5.031, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/43", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-43", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.7, "w": 0.45, "x": 0.05, "y": 0.2 }, "kind": "list", "text": "1. Accenture analysis on Celent data\n2. Accenture Banking C-level Survey, 2022\n3. Accenture, \"The Human Paradox: From Customer centricity to Life centricity\", 26 July, 2022\n4. Accenture, \"Total Enterprise Reinvention\", 16 January, 2023\n5. Ibid\n6. Accenture, \"The Life Centricity Playbook\", October 2022\n7. We define digital-only banks as those—either independent or owned by an incumbent bank—which do not have branches and provide all their banking services online, via mobile apps or by telephone.\n8. Accenture, \"Payments gets personal: How to remain relevant as consumers seek control\", 12 December, 2022\n9. Accenture Research analysis on FDIC data\n10. Accenture Research analysis on ECB data\n11. Accenture analysis on Celent data\n12. nbkc bank, \"nbkc bank, Shop Local KC Host Open House to Celebrate New Shared Banking and Retail Space\", 6 October, 2022\n13. The Paypers, \"C6 Bank to open Brazil branch network\", 21 October, 2022", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.054+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "45c7a2bc-f7d8-45f2-aca6-a25d57677d3b", "parentComponentId": null }, { "bbox": { "h": 0.7, "w": 0.45, "x": 0.52, "y": 0.2 }, "kind": "list", "text": "14. Accenture, \"Life trends 2023\", December 2022\n15. Accenture Research analysis of 41 leading banks in nine markets - the US, Canada, Brazil, the UK, Netherlands, Italy, Spain, Singapore and Australia, 2022.\n16. Accenture, \"Top 10 Trends in Banking\", 10 January, 2023\n17. Accenture, \"Change that’s more than skin deep\"\n18. Wall Street Journal, \"JPMorgan Is Building a Giant Travel Agency\", 30 July, 2022\n19. The Financial Brand, \"Exclusive Insights Into BofA’s Massive Rewards Program\", 6 January, 2021\n20. Accenture survey on 176 global banking experts in mortgage, consumer finance, retail payment, auto lending and retail deposits, 2022.\n21. Ibid\n22. Accenture, \"Top 10 Trends in Banking\", 10 January, 2023\n23. Lululemon, \"About the ambassador program\", retrieved 11 March, 2023\n24. Our analysis focuses on the following retail banking products: mortgages, current accounts, savings products, investments, credit cards and personal loans (including auto loans).\n25. In some countries, products such as personal loans or investments have limited penetration across the entire banked population. We assumed that banks with primary relationships with customers are most likely to increase this penetration.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.054+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "879e5e42-94ea-4596-b7e8-83879de80c86", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.2, "x": 0.05, "y": 0.94 }, "kind": "paragraph", "text": "Global Banking Consumer Study", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.054+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "48c93b7d-e006-4a38-8b50-d24f6a0195e2", "parentComponentId": null }, { "bbox": { "h": 0.02, "w": 0.03, "x": 0.93, "y": 0.94 }, "kind": "paragraph", "text": "43", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.054+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "b7b0fc27-4a0a-4edc-b5ac-31292883161c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.2, "x": 0.05, "y": 0.08 }, "kind": "title", "text": "References", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:34.054+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "14fbc254-6018-4da6-aee6-9779882377ee", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true }, { "page": 44, "type": "setup", "function": "other", "rawType": "appendix_disclosure", "block": null, "metadata": { "slideType": "appendix_disclosure", "slideTypeCanon": { "name": "Appendix disclosure", "slug": "appendix_disclosure", "status": "active", "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616", "version": 1, "description": null }, "function": "other", "functionCanon": { "name": "Other (fallback)", "slug": "other", "status": "active", "canonId": "019de52d-15e1-75bc-99dc-07732380e2ce", "version": 1, "description": null }, "density": "overcrowded", "densityScore": 79, "componentCount": 15, "textChars": 788, "nDataPoints": 0, "notes": null, "elementsJson": [ "headline_text", "headshot", "paragraph", "footnote" ], "confidence": 1, "extraction": { "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "at": "2026-05-02 19:50:33.53+00", "seconds": 4.411, "promptVersion": "v2-canon-conditioned" } }, "links": { "slide": "/slides/019dd923-5ca1-7489-b633-105a91a12da8/44", "deck": "/decks/019dd923-5ca1-7489-b633-105a91a12da8", "deckAnchor": "/decks/019dd923-5ca1-7489-b633-105a91a12da8#slide-44", "deckJson": "/decks/019dd923-5ca1-7489-b633-105a91a12da8.json" }, "components": [ { "bbox": { "h": 0.1, "w": 0.28, "x": 0.36, "y": 0.79 }, "kind": "disclaimer", "text": "Disclaimer: This content is provided for general information purposes and is not intended to be used in place of consultation with our professional advisors...", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2d40673a-4999-4b5a-9d7c-b7888e4eeab4", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.28, "x": 0.67, "y": 0.86 }, "kind": "disclaimer", "text": "Copyright © 2023 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. 220137", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "382c7b83-77cd-4e0f-829a-45ac3538569a", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.08, "x": 0.05, "y": 0.29 }, "kind": "image", "text": "Edwin Van der Ouderaa", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "6a9a9b49-3525-4bdd-a2ce-6b1de4938b48", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.08, "x": 0.05, "y": 0.14 }, "kind": "image", "text": "Michael Abbott", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "80eba1a3-f0f3-49fd-93ab-4960f39227eb", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.08, "x": 0.05, "y": 0.64 }, "kind": "image", "text": "Mauro Centonze", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "d0e668b5-d02f-427e-b478-968960394d51", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.08, "x": 0.05, "y": 0.79 }, "kind": "image", "text": "Dariusz Orynek", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "dc8ca79f-5e0f-4d04-b141-3d46bccee404", "parentComponentId": null }, { "bbox": { "h": 0.12, "w": 0.08, "x": 0.05, "y": 0.44 }, "kind": "image", "text": "Kim Kim Oon", "attrs": null, "canon": { "kind": { "name": "Image", "slug": "image", "status": "active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Headshot", "slug": "headshot", "status": "active", "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf", "version": 1, "description": null }, "framework": null }, "subkind": "headshot", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e6e9f645-8172-4ff5-9219-3653278d1aac", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.2, "x": 0.36, "y": 0.14 }, "kind": "list", "text": "Research: Francesca Caminiti, Haralds Robeznieks, Stefano Braschi. Marketing + Communications: Susie Sutherland, Jessica Wolfe, Tony Rattey, Pia Matoto", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "bf6b21f1-1d8d-489a-bcc9-2e58af9a959b", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.28, "x": 0.36, "y": 0.44 }, "kind": "paragraph", "text": "Accenture Research creates thought leadership about the most pressing business issues organizations face...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "2069840d-d594-44a8-9eac-805e58a60302", "parentComponentId": null }, { "bbox": { "h": 0.5, "w": 0.28, "x": 0.67, "y": 0.14 }, "kind": "paragraph", "text": "Accenture is a leading global professional services company that helps the world's leading businesses...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7dfcf290-7617-4dfb-b00e-49057a728449", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.36, "y": 0.39 }, "kind": "title", "text": "About Accenture Research", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "44a9bc25-c22a-450c-bd0b-363ba16eca72", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.05, "y": 0.59 }, "kind": "title", "text": "Research Team", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "60d872c5-5481-474b-a634-4cec179595a3", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.36, "y": 0.09 }, "kind": "title", "text": "Acknowledgements", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "680c0fed-5239-4fa7-8d06-0235397e137b", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.15, "x": 0.67, "y": 0.09 }, "kind": "title", "text": "About Accenture", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8e3e5473-a4e9-4a43-b81b-cd45d2368917", "parentComponentId": null }, { "bbox": { "h": 0.03, "w": 0.1, "x": 0.05, "y": 0.09 }, "kind": "title", "text": "Authors", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:50:33.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "aa7c0fbd-a04c-4687-8a05-69e25334a3b3", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "locked": true } ], "arcBeats": [ { "from": 2, "to": 7, "label": "Situation & Context", "description": "TV-adoption analogy + four forces reshaping banking" }, { "from": 8, "to": 14, "label": "Problem & Complication", "description": "Chapter 1: shallow satisfaction, fragmentation, branch desire" }, { "from": 15, "to": 31, "label": "Solution & Approach", "description": "Chapter 2: three pivots + four strategic plays + multiplier" }, { "from": 32, "to": 36, "label": "Evidence & Proof", "description": "Chapter 3: quantifies $100bn value at stake in US retail" }, { "from": 37, "to": 38, "label": "Impact & Next Steps", "description": "Capturing the value by reconnecting with customers" } ], "loops": [ { "from": 2, "to": 7, "label": "Why Now", "description": "Build urgency for banking reinvention" }, { "from": 9, "to": 12, "label": "Iceberg", "description": "Diagnose shallow satisfaction as fragmentation" }, { "from": 13, "to": 14, "label": "Myth Buster", "description": "Bust the 'digital killed the branch' myth" }, { "from": 16, "to": 20, "label": "Before After", "description": "Reframe banking via three pivots from old to new" }, { "from": 21, "to": 28, "label": "2x2 Matrix", "description": "Lay out four strategic plays on a 2x2" }, { "from": 29, "to": 31, "label": "Maturity Curve", "description": "Show maturity ladder from satisfaction to advocacy" }, { "from": 33, "to": 36, "label": "Build Up", "description": "Build up the $100bn revenue prize" } ] }