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      "Rewrite topic-label titles into action titles: 'Barriers to holistic transformation' → 'Change fatigue, budget, and talent gaps are the top three blockers'; 'Conclusion' → state the core recommendation in one line.",
      "Move p8 ('Modern IT as competitive advantage') to directly before the recommendation block (around p18-19) so the narrative reads problem → evidence → answer, not answer → problem.",
      "Replace the generic 'Conclusion' on p22 with a concrete next-steps / 90-day-plan slide that maps actions to the three I/II/III pillars, and fix the missing 'I.' prefix on p19 to parallel p20/p21."
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      "Several critical titles are topic labels rather than insights — e.g., p14 'Barriers to holistic transformation', p15 'What success looks like and how to achieve it', p22 'Conclusion' — wasting prime real estate",
      "No explicit call-to-action or next-steps slide; the close (p22) summarizes philosophy ('make bold bets') but gives the reader nothing concrete to do Monday morning"
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              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
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          "subkind": "headline",
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      "metrics": [
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          "metricRaw": "potential productivity gains in communications industry from Gen AI",
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      "tools": [
        {
          "tool": {
            "name": "Action Titles",
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            "bestFor": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
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            "version": 1,
            "bodyDocId": "816dad3c-9983-41c1-a86e-978ebd582841",
            "description": "The McKinsey-bred discipline of writing every slide title as a complete declarative sentence with a verb and an insight, not a topic label. Each title is a sub-claim that ladders up to the deck's governing thought; read in sequence, the titles reconstruct the executive summary.",
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            "categoryName": "Slide",
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          "layer": "slide",
          "agents": [
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          "evidence": "Action title flags 'Gen AI… enabling significant changes in two areas'.",
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          "priority": "Core",
          "whenToUse": "Any decision-grade deliverable — strategy recommendation, board update, investment memo, M&A review, post-mortem — where the reader is being asked to agree, decide, or act and will skim the title bar at speed.",
          "confidence": 75,
          "extraction": {
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          "whyItWorks": "Solves two failure modes at once. (1) The buried claim: action titles place the conclusion on the page before any analysis is read, so a busy reader doesn't reverse-engineer it from the chart. (2) The spineless deck: because each title is a claim, slides have to ladder up to the governing thought; logical gaps become visible as topic-shaped titles in a sequence that no longer reads as a story.",
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          "narrativePurpose": "Forces the deck to carry its argument in the title bar so a senior reader can extract the recommendation without opening a single slide; converts a binder of topics into a navigable pyramid where every slide is a node defending the apex."
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        {
          "tool": {
            "name": "Big Idea Formula",
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            "version": 1,
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            "description": "Nancy Duarte's articulation of how to frame a presentation's central message: the speaker's unique point of view plus what's at stake for the audience, expressed as one complete declarative sentence. The narrative-driven counterpart to Minto's analytical governing thought.",
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          "evidence": "Gen AI has the potential to enable productivity gains of 17-23% in the communications industry.",
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          "whenToUse": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. Use it before structuring; pair with Pyramid when the deck must also withstand line-by-line scrutiny.",
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          "whyItWorks": "Solves the topic-not-thesis trap and the stake-less recommendation trap simultaneously. A single declarative sentence with a verb forces the speaker's stance into the room; routing the consequence through the word 'you' translates internal urgency into the audience's currency. The result is short enough to be repeated after the meeting — and that repetition is the persuasion mechanism.",
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          "narrativePurpose": "Forces the deck to commit to a single declarative thesis before slide one — a sentence that names the speaker's stance and routes a consequence through the audience's currency. Acts as the filter every slide, anecdote, and chart must ladder up to."
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            "description": "Using specific sensory details instead of abstract terms",
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          "agents": [
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          "evidence": "Specific 17-23% productivity range cited.",
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            "status": "active",
            "bestFor": null,
            "canonId": "019dd956-bde9-7668-8be7-0097678fec59",
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            "description": "Connecting to audience feelings rather than just logic",
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          "evidence": "'What success looks like', Gen AI digital core, transition to action (p.15-18).",
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            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
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            "version": 1,
            "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution."
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